ASHWANTH REDDY CHEEMARLA

Results-driven Adobe AEP/AJO Developer with 5+ years of experience in architecting, implementing, and optimizing Adobe Experience Cloud solutions. Specialized in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) for real-time customer data management, personalization, and cross-channel journey orchestration. Skilled in schema/data modeling, ingestion pipelines, identity resolution, segmentation, APIs, and activation to deliver personalized customer experiences. Proven expertise in integrating Adobe tools with enterprise systems, developing reusable components, and enabling data-driven marketing automation that improves engagement and ROI.

• Designed and implemented XDM schemas, classes, and datasets in Adobe Experience Platform (AEP) to support scalable customer data models, and ensure consistency across enterprise systems.
• · Configured entity relationships and data modeling strategies to unify customer attributes and transactional data for holistic customer profile management.
• Developed and optimized real-time and batch ingestion pipelines from diverse sources, such as APIs, cloud storage, streaming services, and CRM systems.
• · Built and validated identity stitching rules to unify fragmented customer identifiers, enabling single customer view and real-time personalization.
• · Enriched Real-Time CDP profiles by integrating behavioral, transactional, and demographic data, facilitating advanced audience segmentation.
• · Created derived attributes and calculated fields to enhance audience segmentation logic and enable granular targeting across customer journeys.
• · Developed audience segmentation strategies leveraging profile attributes, events, and derived metrics for high-precision marketing campaigns.
• · Built, tested, and deployed personalized customer journeys in Adobe Journey Optimizer (AJO) including event-triggered, scheduled, and cross-channel campaigns (Email, SMS, Push, In-app, and Web).
• · Configured real-time triggers and orchestration rules in AJO to deliver contextually relevant messages at the right customer touchpoint.
• · Conducted A/B and multivariate testing within AJO to measure campaign performance, optimize targeting strategies, and improve engagement rates.
• · Integrated AEP and AJO with enterprise systems including Salesforce CRM, Adobe Analytics, Marketo, Microsoft Dynamics 365, ServiceNow, and Snowflake for seamless data flow and activation.
• · Designed and implemented RESTful API-based workflows for real-time data exchange, campaign triggers, and downstream activation use cases.
• · Leveraged Workfront Fusion and automation tools to streamline workflows, ensuring efficient integration between marketing and operational platforms.
• · Implemented Adobe Tags (Launch), Edge Network, and Event Forwarding for real-time data collection, processing, and event activation across multiple digital touchpoints.
• · Partnered with cross-functional teams (marketing, engineering, and data science) to translate business requirements into scalable and technically sound solutions.
• · Developed personalization frameworks by leveraging decisioning, contextual data, and journey logic to drive customer engagement and loyalty.
• · Designed and enforced data privacy and consent management frameworks within AEP to ensure compliance with GDPR, CCPA, and enterprise data governance policies.
• · Monitored campaign performance dashboards and reporting metrics to measure customer engagement, conversion impact, and ROI across AJO-driven campaigns.