Ashwell Ndewere

Lead strategic Service sales and business development initiatives across North America, aligning commercial execution with Vestas’ long-term vision and regional KPIs.

• Developed and negotiated strategic business partnerships with established and new customers to maximize revenue and expand market share.
• Managed the full sales lifecycle from prospecting and proposal development to contract negotiation and handover to operations.
• Delivered tailored presentations and solutions to customers, addressing complex service needs.
• Built and maintained long-term customer relationships focused on repeat business and fleet-wide service optimization.
• Prospected and closed multibrand service and repower opportunities across diverse accounts.
• Collaborated with Turbine Sales, Parts, Repair, and Service teams to develop holistic customer strategies.
• Guided internal stakeholders and cross-functional deal teams through complex contract negotiations.
• Participated in sales forecasting, planning, and goal setting for Service Sales.
• Produced persuasive proposal materials.
• Represented Vestas at trade shows and industry events, gathering competitive intelligence to inform strategy.
• Mentored junior sales professionals and fostered a culture of continuous learning, collaboration, and commercial accountability.

Led regional service sales and business development across diverse international markets (Europe, Africa, and Caribbean Islands). Drove commercial strategy and execution for onshore wind projects, aligning with regional KPIs and corporate performance metrics while contributing to a robust pipeline of long-term service contracts.

• Directed the full sales lifecycle, including forecasting, CRM management, and proposal development (RFI/RFP/RFQ).
• Held revenue accountability for key service streams: maintenance contracts, pre-owned turbines, renewals, recaptures, multi-brand, parts, repairs, and upgrades.
• Developed strategic business and economic development plans to enhance competitiveness and market penetration.
• Negotiated complex service agreements, managing financial and operational risk while ensuring alignment with Vestas’ commercial objectives.
• Conducted market segmentation and competitive analysis to tailor offerings and identify growth opportunities.
• Built and maintained long-term customer relationships, aligning service solutions with evolving business needs.
• Developed and executed customer engagement strategies and positioned service products to maximize market value.
• Provided strategic guidance to regional sales teams and supported leadership in aligning commercial goals with operational capabilities.
• Trained commercial teams and led diversity initiatives as Chair of the Employee Equity Committee.
• Supported the alignment of short-term sales goals with long-term service business vision.

Led strategic account management, technical sales, and business development initiatives for high-value clients across the energy, industrial, mining, utilities, and infrastructure sectors. Served as the primary commercial interface between Eaton and key accounts, driving revenue growth, customer satisfaction, and long-term partnership value.

• Managed a portfolio of strategic accounts, developing tailored, value-based solutions aligned with client objectives and Eaton’s commercial goals.
• Executed account growth strategies, resulting in increased share of wallet, contract renewals, and multi-year service agreements.
• Developed and implemented go-to-market strategies informed by market analysis, customer insights, and competitive benchmarking.
• Delivered technical sales support, including solution engineering, product demonstrations, and pre-sales consultation to address complex customer requirements.
• Led cross-functional collaboration with engineering, operations, and product teams to ensure seamless delivery of customized solutions.
• Negotiated complex commercial agreements, balancing customer value with Eaton’s risk and profitability targets.
• Conducted consultative selling and value-based presentations to demonstrate ROI and product fit.
• Delivered quarterly business reviews and performance reports to executive stakeholders, ensuring transparency and alignment on KPIs.
• Utilized CRM tools to manage pipeline, forecast revenue, and track customer engagement activities.
• Represented Eaton at industry events, trade shows, and customer forums, strengthening brand presence and identifying new business opportunities.
• Championed a customer-first culture, ensuring high levels of satisfaction, retention, and repeat business.
• Provided voice-of-customer insights to internal teams to guide product development, pricing strategies, and service enhancements.
• Supported marketing and sales enablement efforts through proposal development, competitive analysis, and technical documentation.
• Contributed to strategic planning, sales forecasting, and pipeline development across assigned territories.

Delivered technical sales and business development support across industrial, energy, and infrastructure sectors.

• Managed the full sales cycle, from prospecting and solution design to contract negotiation and post-sale support, while driving customer satisfaction and revenue growth.
• Engineered tailored solutions based on customer requirements, collaborating with internal technical teams to ensure delivery excellence.
• Conducted consultative selling and value-based presentations to demonstrate ROI and product fit.
  Developed client quotations, negotiated contract terms, and closed deals aligned with profitability targets.
• Maintained CRM records (Salesforce) to track pipeline, customer interactions, and market intelligence.
  Supported marketing efforts through trade show participation and technical demonstrations.
• Provided pre-sales technical assistance and post-sales support, ensuring long-term customer retention.
  Identified new market opportunities and contributed to strategic planning and forecasting.
• Delivered reports and insights to leadership, supporting data-driven decision-making.