Ashwin Ramesh

• Developed and executed monetization strategy for the grocery marketplace, delivering 40% YoY revenue growth by optimizing brand partnerships, advertising placements, and digital campaigns.
• Managed a team of 11 to oversee trading operations, vendor coordination, campaign delivery, and billing across 200+ FMCG partners.
• Launched and scaled performance-based ads (search & browse) contributing over 50% of total monetization revenue — far exceeding AOP targets.
• Used data insights to improve listing quality, optimise replenishment timing, and minimise excess inventory through tailored campaigns.
• Collaborated with product, engineering, UX, and category teams to align marketplace operations with broader business strategy.
• Analysed KPIs such as conversion, traffic, AOV, and ad revenue to refine vendor plans and customer targeting.

• Built and maintained strong trading relationships with FMCG vendors to improve product availability, campaign readiness, and category expansion.
• Led the end-to-end campaign process including RO collection, ad activation, vendor briefing, and performance monitoring.
• Forecasted ad demand and optimised partner budgets to reduce campaign latency and improve sell-through.
• Identified operational inefficiencies and implemented improvements that enhanced campaign turnaround time by 30%.

• Steered Auto Accessories operations towards process optimization.
• Monitored competitor performance to ensure category objectives were met.
• Enhanced team performance through data-driven insights.

• Demonstrated expertise in using HR tools such as Workday, EBM, and SAP to manage employee data, payroll processing, and benefits administration
• Played a key role in the Background Verification team, investigating and verifying employee-provided data to ensure compliance with company standards and legal requirements
• Managed HR operations, including payroll administration, mobile reimbursements, childbirth benefits, notice pay, and Sodexo benefits, ensuring accurate processing and compliance with company policies

• Managed customer interactions through delivery and c-return calls, scheduling deliveries and pickups for seamless service
• Collaborated with station teams to provide necessary information and resolve operational issues
• Generated invoices, tracked delivery assignments (DA), and resolved IPS issues to ensure timely deliveries
• Handled and resolved various operational tickets (TT’s), contributing to efficient issue resolution and improved customer satisfaction