Ashwini Chivukula
Seattle,WA
Summary
High-spirited graduate student at the University of Washington, Seattle, skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communications initiatives. Successfully collaborates with various departments to deliver marketing design and digital requirements. High degree of working knowledge in crafting brand identity and strategy. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with accuracy.
Overview
6
6
years of professional experience
Work History
Social Media Manager
Revere XR
01.2023 - 03.2023
- Using social media marketing tools to create and maintain the company’s brand
- Analyzing the company’s digital marketing plan and social media strategy
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Create and curate content, including graphics, videos, and written posts, that aligns with the brand's voice and resonates with the target audience
- Develop and implement social media strategies to increase brand awareness, engagement, and traffic across various platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and interacting with followers
- Create and manage a social media content calendar, ensuring a consistent and strategic posting schedule
- Manage social media accounts, including posting, scheduling, and monitoring content performance using analytics tools
Account Executive
MOBILISE
10.2020 - 12.2021
- Devising campaigns with my colleagues to meet clients' briefs and budget
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Creating paid ads on platforms such as Facebook, LinkedIn, and Google
- Established team priorities, maintained schedules and monitored performance.
- Developed detailed plans based on broad guidance and direction.
- Scheduled and attended meetings with clients and prospective clients as requested.
- Interacted with clients on regular basis to quickly alleviate issues and provide project updates.
- Copywriting and proofing content before delivering creatives to the clients
- Key Clients: India Edison Accelerator, Red Hat, Lenovo, LightMetrics, Canon, Caterpillar
Public Relations Associate
BANYAN PROJECTS INDIA PRIVATE LIMITED
03.2020 - 03.2020
- Helped with social media content creation - design and copy
- Produced and distributed internal and external communications.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Helped with interior and food photography
- Identified customer needs through market research and analysis.
- Planning weekly & monthly events
- Tied up with Bangalore's top influencers to promote and build the brand's identity
- Reasons for leaving::Shut down due to COVID-19
Client Servicing Executive
Now
09.2019 - 02.2020
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Collaborated with team members to develop creative campaigns.
- Created and implemented impactful strategies to increase client's brand awareness and engagement.
- Communicated with clients regarding account services, statements, and balances.
- Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.
- Planned, designed, and scheduled phases for large projects.
- Key Clients - House of Troy, Papparoti, Red Tomato, Tobasco's UAE, Rassasy, Lucky Chan & Punjab
Marketing Executive
AA Hospitality LLP
08.2018 - 02.2019
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Coordinating timely delivery for creatives from internal and external agency/freelancers/vendors
- Content creation from the outlets for social media marketing
- Developed skills to design and write content for social media by learning to use tools such as Canva and Adobe
- Planned and executed events and marketing programs to increase qualified leads.
- Launched marketing activities for new product lines and market penetration.
- Helped with interior and product photography
- Preserved brand integrity by monitoring consistency and quality of marketing content.
Account Executive
PAD Integrated Marketing and Communications
03.2017 - 07.2018
- Resolved issues promptly to drive satisfaction and enhance customer service.
- Collaborated with internal teams to develop account strategy.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Met and exceeded service level goals to achieve standards and expectations.
- Attended networking events to build relationships and identify sales opportunities.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Gathered information from clients to secure accounts, verify payment and identify special requirements.
- Key Clients - Elior India, The Black Rabbit, Spice Kitchen & AA Hospitality
Education
Bachelor of Science - Business And Management
University of Bradford School of Management
Muscat, Oman05.2014
Masters - Communication Leadership
University of Washington
Seattle2024
Skills
- Client Rapport-Building
- Performance Goals
- Time Management Skills
- PowerPoint Presentations
- Social Ad Campaigns
- Influencer Collaboration
- Social Media Management and Marketing
- Digital Marketing and Advertising
- Branding Management
- Photojournalism
- Excellent Written and Verbal Communicator
- Corporate Messaging
Languages
English
Full Professional
Telugu
Native or Bilingual
Hindi
Professional Working
Tamil
Limited Working
Timeline
Social Media Manager
Revere XR
01.2023 - 03.2023
Account Executive
MOBILISE
10.2020 - 12.2021
Public Relations Associate
BANYAN PROJECTS INDIA PRIVATE LIMITED
03.2020 - 03.2020
Client Servicing Executive
Now
09.2019 - 02.2020
Marketing Executive
AA Hospitality LLP
08.2018 - 02.2019
Account Executive
PAD Integrated Marketing and Communications
03.2017 - 07.2018
Bachelor of Science - Business And Management
University of Bradford School of Management
Masters - Communication Leadership
University of Washington
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