Asia Fitzgerald
Summary
Creative Social Media Strategist with 7+ years of experience leading brand campaigns, community engagement, and short-form content strategy for lifestyle, automotive, and clean energy brands. Skilled in building social-first campaigns across TikTok, Instagram Reels, and emerging platforms, blending storytelling with data-driven insights to deliver measurable growth. Highly collaborative team player with proven ability to partner with creative, brand, and marketing teams to bring large-scale campaigns to life. Passionate about connecting communities through content that inspires adventure and belonging.
Overview
7
7
years of professional experience
Work History
Social Media Manager
Freedom Forever
01.2023 - Current
- Strategize, plan, and execute large-scale social campaigns supporting seasonal initiatives, partnerships, and brand storytelling, contributing to 40% YoY audience growth.
- Partner with creative, PR, and brand strategy teams to concept and deliver cross-channel campaigns (e.g., SolarCon, LA Rams partnership, influencer activations).
- Develop social-first content for TikTok and Instagram Reels, leveraging trends and storytelling to grow engagement by 5% YoY.
- Draft platform-specific copy that aligns with brand persona, tailoring voice for captions, campaigns, and real-time engagement moments.
- Monitor community conversations, hashtags, and brand tags to identify opportunities for engagement and content amplification.
- Deliver monthly reporting on campaign performance, producing actionable insights to refine strategy and optimize channel health.
Social Media Specialist
Paradise Chevrolet Cadillac
Temecula, CA
01.2021 - 12.2022
- Built content strategies and monthly campaign calendars to align with promotions, launches, and seasonal storytelling.
- Produced and appeared in short-form video and photography content to increase reach and relatability, generating a 25% lift in sales leads from social.
- Partnered with leadership and creative vendors to develop promotional and brand-first campaigns across platforms.
Social Media Coordinator
California State University, San Marcos
San Marcos, CA
11.2018 - 03.2020
- Managed day-to-day content strategy across Instagram, Facebook, and Twitter to drive student engagement and event participation.
- Produced live videos, student spotlights, and Stories to bring an authentic, social-first lens to university initiatives.
- Collaborated with campus creative and communications teams to develop campaign briefs and editorial calendars.
Education
Bachelor of Arts - Art, Media, And Design
California State University, San Marcos
San Marcos, CA12-2021
Skills
- On-Camera Content Creation
- Short-Form Video Editing
- Social Media Strategy & Campaign Execution
- Community Engagement & Brand Voice
- Analytics & Performance Tracking
- Tools: CapCut, Canva, Adobe Premiere, Slack, Notion, Google Workspace, Asana
Timeline
Social Media Manager
Freedom Forever
01.2023 - Current
Social Media Specialist
Paradise Chevrolet Cadillac
01.2021 - 12.2022
Social Media Coordinator
California State University, San Marcos
11.2018 - 03.2020
Bachelor of Arts - Art, Media, And Design
California State University, San Marcos
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