Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Asia Hebb

Waldorf,MD

Summary

Aspiring Product Manager with a strong foundation in marketing strategy, customer success, and cross-functional collaboration. Skilled in product lifecycle management, data analysis, and agile methodologies, with hands-on experience launching B2B SaaS products, improving customer retention by 65%, and leading multi-channel go-to-market strategies that drove 60%+ revenue growth. Proficient in tools such as Figma, Jira, Tableau, and SQL, and pursuing CSPO and PMP certifications to deepen product and project leadership skills. Eager to contribute to innovative product teams by aligning user needs with business goals and delivering data-informed, user-centered solutions.

Overview

4
4
years of professional experience

Work History

SaaS Product Launch & Growth Strategy

Personal Project
05.2025 - 07.2025
  • Designed and launched a mock B2B SaaS product from ideation to go-to-market strategy, using real market research and competitor analysis to simulate a 6-month rollout.
  • Built a full funnel marketing campaign including 12 social media posts, 4 email sequences, a detailed 30-day content calendar, and a high-converting landing page using Figma and Notion to drive brand awareness and user acquisition.
  • Created 3 distinct buyer personas and developed tailored positioning frameworks and value propositions for each, solving 6 core user pain points identified through Jobs-to-Be-Done research.
  • Simulated campaign performance in Google Sheets and Looker Studio, tracking 10+ KPIs like click-through rate, signup conversion, and projected a 3.2x LTV-to-CAC ratio with a 40% 3-month retention forecast.
  • Delivered a 15-page final GTM strategy deck and brand kit, including brand messaging, positioning statement, launch roadmap, campaign assets, and mock KPI dashboards.

Customer Retention/Success Specialist

Sammons Financial Group
08.2022 - 07.2025
  • Increased customer retention by 65% in 6 months by launching proactive engagement workflows, mapping customer journeys, and partnering with marketing to deliver timely onboarding and lifecycle messaging.
  • Managed a portfolio of 150+ client accounts, driving consistent value through goal-tracking check-ins, data-driven usage insights, and identifying upsell/cross-sell opportunities that led to a 33% boost in product adoption.
  • Facilitated cross-functional collaboration between Customer Success, Product, and Marketing by designing and leading weekly insight-sharing sessions, resulting in a 70% drop in churn and improved user experience initiatives.
  • Applied graphic design and digital communication skills using canva, adobe, powerpoint & figma, to develop customer-facing visuals, internal dashboards, and presentation decks used by sales and success teams across multiple regional offices.
  • Achieved 99%+ customer satisfaction scores while consistently exceeding daily KPIs for support ticket resolution, appointment conversion, and client onboarding, improving process efficiency across the support funnel.

Digital Marketing Specialist (Internship)

KS Beauty
10.2021 - 03.2022
  • Drove a 60% increase in online sales by developing and executing a data-driven, multi-channel marketing strategy across email, Instagram, and paid media, resulting in improved customer acquisition and retention.
  • Redesigned the digital customer journey using audience segmentation and behavior tracking, improving conversion rates by 45% and reducing cart abandonment by 30%.
  • Led the launch of 3 new product collections, building GTM strategies that included influencer campaigns, content rollout plans, and promotional offers, generating 45% of total quarterly revenue.
  • Created marketing assets and A/B tested creatives for ads, email campaigns, and landing pages using Canva and Mailchimp, optimizing for click-through and purchase conversion.

Education

B.S. - Marketing, Business Administration

Morgan State University
Baltimore
01.2022

Skills

  • Budgeting & Resource Allocation
  • Roadmap Planning & Prioritization
  • Event Management
  • OKRs / KPIs Tracking
  • CRM Database Management
  • A/B Testing
  • SQL
  • Wireframing
  • Data Analysis & Visualization
  • Agile/Scrum
  • Jira
  • Trello
  • Notion
  • Monday
  • Aha!
  • Tableau
  • Power BI
  • AWS Management Console
  • Microsoft Office Suite
  • Canva
  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe XD
  • Hubspot
  • Webflow
  • Customer service
  • Team building
  • Data management
  • Organization and time management
  • Attention to detail
  • Task prioritization
  • Collaboration
  • Troubleshooting and QA
  • Research and trend analysis
  • Brand building

Timeline

SaaS Product Launch & Growth Strategy

Personal Project
05.2025 - 07.2025

Customer Retention/Success Specialist

Sammons Financial Group
08.2022 - 07.2025

Digital Marketing Specialist (Internship)

KS Beauty
10.2021 - 03.2022

B.S. - Marketing, Business Administration

Morgan State University

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