Hi, I’m
Asia Mercer
Mesa,AZ
Overview
6
years of professional experience
Work History
Footprint CenterPhoenix, AZ
Social Media Intern
07.2023 - 01.2024
Job overview
- Support digital marketing content strategies to reach following of 48K fans
- Coordinate content on emerging platform based on current trends
- Assist with real-time fan experience media coverage
- Assist with merchandise gifting for influencers, artists and entertainment
- Capture live content for arena events
- Ideate projects to generate and increase brand recognition and fan loyalty
- Build marketing campaigns to support social goals and drive fan engagement initiatives
- Produce content and creative brief for planning, strategy & execution
- Collect, analyze, and report digital metrics for use in analytics reports
- Curate and create content for multiple Footprint center owned and operated social media channels
- Act as point of contact for arena events, community partners, influencers and media outlets
- Collaborate with digital team to create content for news production team
- Assist social and digital team with planning, execution & management of relevant information
- Develop marketing strategies for social platforms
- Strategize content and brand voice initiatives for Footprint Center
- Track audience engagement across diverse social platforms utilizing social analytics
- Owned project development and coordinations initiatives for social campaigns alongside departmental teams
- Interdepartmental collaboration for social and partnership activation initiatives
- Streamlined project management process via Monday.com platform and other project management tools
- Assisted in event programming and execution of social and digital fan activations
- Developed content for various social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snapchat
- Created reports summarizing performance metrics such as impressions, clicks, likes, shares
Prophase Marketing Remote
Digital Marketing Specialist
10.2022 - 05.2023
Job overview
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers
- Manage all content and communications for over 15 business accounts
- Collected, reported, and produced weekly digital metrics for use in analytics reports
- Organized, prioritized and managed multiple projects according to dedicated release schedule
- Customized brand message to reach and capture target audience interest, drive engagement, and increase sales
- Utilized copywriting tools for audience engagement and account content
- Conducted research to identify audience demographics, incorporating collected data into future copy
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases
- Organized monthly content calendar for planned content campaigns
- Produced weekly content including graphics, and images to social media accounts
- Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement
- Utilize brand voice strategy to create content and copy for posts
- Improve page content, keyword relevancy, and branding to achieve search engine optimization goals
- Created detailed reports to track performance of campaigns and analyze ROI
- Analyzed website traffic data to inform future strategies
- Performed A and B testing of ad copy and creative assets across different platforms
- Planned and executed retargeting campaigns based on user segmentation analysis
- Assisted in budget allocation for all paid media activities
State Of Arizona Department Of AdministrationPhoenix, AZ
Corporate Communications Intern
07.2022 - 04.2023
Job overview
- Managed website creation using Drupal platform
- Assisted with email communication campaigns and event coordination and management
- Proof and edit site information and formatting using copywriting tools
- Community relations assistance with events coverage and flyer materials and management
- Created flyer graphics and media communications materials utilizing Adobe Creative Suite
- Assisted in the production and organization of newsletter releases and promotional materials
Arizona State University, Tempe CampusTempe, AZ
Social Media Assistant
11.2022 - 02.2023
Job overview
- Assist with email communication and social media content creation
- Create content for students, athletes, and prospective students on social media platforms
- Manage content calendar for campaigns and promotional material release
- Research relevant topics for account postings and engagement
- Engage in community engagement and account response across social media accounts
- Assist with event and group events management and facilitation
- Coordinate social media strategy for content calendar
- Encouraged audience engagement and shared information about upcoming events
- Developed social media calendar, which included social media posts, marketing campaigns, and account updates
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses
Arizona State University, Tempe CampusTempe, AZ
Administrative Assistant
03.2021 - 09.2022
Job overview
- Provided administrative support to the executive team, including scheduling meetings and managing calendars
- File documents for office processes
- Organized and maintained filing systems for physical and electronic documents, ensuring accuracy and confidentiality of records
- Greeted visitors in a professional manner, responding to inquiries and directing them to appropriate personnel
- Composed letters, memos, reports, emails, presentations and other written correspondence as required by management staff
- Scheduled appointments between clients and customers and internal staff members
- Answered phone calls and emails to provide information, resulting in effective business correspondence
- Scheduled appointments, meetings and events for management staff
US House of Representatives, DC
Congressional Intern
06.2019 - 08.2019
Job overview
- Conduct research, identify, and engage partners and support outreach activities
- Attended congressional hearings, briefings, and meetings to monitor proceedings and take notes
- Responded to constituent inquiries via phone, email, and mail
- Maintained contact lists of lobbyists, political organizations, advocacy groups
- Conduct research and develop content on a variety of community, political and health topics
- Assisted in conducting research on various topics related to legislation and policy issues
Arizona State UniversityTempe, AZ
Financial Aid Administrative Assistant
06.2018 - 03.2019
Job overview
- Assisted students with the financial aid application process by providing detailed instructions and answering questions
- Gathered, reviewed and verified student income information to determine eligibility for financial aid programs
- Prepared loan documents, such as promissory notes, disclosure statements and repayment agreements
- Monitored student accounts to ensure accuracy of all information related to their financial aid status
- Maintained records of all transactions associated with financial aid awards
- Developed reports for internal review of data related to student financial aid awards
- Updated databases with new information pertaining to individual student accounts
- Resolved discrepancies between account balances and payments received from lenders
- Responded promptly to inquiries from students regarding their financial aid packages or other issues related to the program
- Communicated with students via email and phone about changes in their award package due to adjustments in enrollment status or other factors
- Reviewed requests for special circumstances appeals submitted by students seeking additional funding
- Created and distributed documents, such as agendas and meeting minutes
- Organized and maintained files, including electronic records
- Performed data entry tasks accurately within specified timeframes
Education
Arizona State UniversityTempe, AZ
Bachelor of Science from Health Management
05.2021
Arkansas State UniversityJonesboro, AR
Master of Arts from Strategic Communication- Social Media Management
Skills
- Proficient in Mondaycom
- Content Generation
- Campaign Tracking
- Digital marketing
- KPI tracking
- Social media analytics
- Data monitoring
- Social media marketing
- HubSpot
- Inbound Marketing
- Copywriting
- Hootsuite
- Market research & analytics
- Slack
- Integrated Marketing
- Asana
- Sprout Social
- A/B Testing
- Adobe Creative Cloud
- Adobe Premiere
- Content Writing
- Cross-Functional Team Collaboration
- SEO Strategies
- Facebook Ads
- Paid Media Campaign
- Salesforce
- Microsoft Suite
- B2B & B2C Development
- Data Analytics
- Competitor Analysis
- Campaign Creation
- Brand Development
- Creative Strategy
Timeline
Social Media Intern
Footprint Center
07.2023 - 01.2024
Social Media Assistant
Arizona State University, Tempe Campus
11.2022 - 02.2023
Digital Marketing Specialist
Prophase Marketing
10.2022 - 05.2023
Corporate Communications Intern
State Of Arizona Department Of Administration
07.2022 - 04.2023
Administrative Assistant
Arizona State University, Tempe Campus
03.2021 - 09.2022
Congressional Intern
US House of Representatives
06.2019 - 08.2019
Financial Aid Administrative Assistant
Arizona State University
06.2018 - 03.2019
Arizona State University
Bachelor of Science from Health Management
Arkansas State University
Master of Arts from Strategic Communication- Social Media Management