Asiet Shazzo
Seymour,TN
Summary
Dynamic and results-oriented Creative Producer and Marketing Strategist with over 6 years of experience delivering high-impact campaigns across diverse global markets, including Central Asia, South America, and the Baltics. Expertise in creative production, cross-functional leadership, localization, and multi-channel campaign execution ensures successful project outcomes. Proficient in managing large-scale initiatives across digital, TV, DOOH, and in-app environments while aligning global brand vision with local market insights. Recognized for driving operational excellence through thoughtful workflows and fostering collaboration among teams to achieve strategic objectives.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Executive
Yango (Super App by Yandex)
05.2023 - Current
- Lead the planning, execution, and optimization of integrated performance-driven campaigns across Central Asia and South America.
- Manage cross-functional collaboration between Creative, Product, CRM, PR, Research, and Media Planning teams.
- Oversee creative production pipelines for static, video, digital, and offline channels.
- Drive go-to-market strategies for new city/country launches.
- Own campaign budgets, localization workflows, and vendor coordination.
IMC Lead Producer
Kinopoisk (Part of Yandex)
12.2020 - 03.2023
- Managed end-to-end production of promotional assets for TV, DOOH, and digital campaigns for Russia and Kazakhstan.
- Oversaw agency and vendor relationships.
- Maintained creative alignment with marketing strategy.
- Coordinated with internal teams to ensure smooth asset delivery.
- Delivered high-performing assets across various funnel stages.
Senior Creative, Production & Localization Lead
ViacomCBS (Kids & Family Brands, Russia & Baltics)
06.2014 - 07.2020
- Led creative development, production, and localization for Kids & Family brands.
- Managed localization across Russian, Estonian, Latvian, and Lithuanian.
- Directed internal creative and production teams.
- Coordinated with global teams to align content with market needs.
- Supported new business initiatives including theatrical and live show ventures.
Education
Bachelor's degree - Business Administration and Management
Russian University of Humanities
01.2009
Skills
- Creative project management
- Leadership in cross-departmental projects
- Localization expertise
- Integrated marketing campaign management
- Financial and scheduling oversight
- Creative strategy development
- Agency collaboration expertise
- Process improvement
- Market entry and launch planning
- Proficient in English and Russian, basic in French and Spanish
Accomplishments
- Achieved #1 TOM in Bolivia for Yango Food Delivery service Q4 24 to Q1 25.
- Consistently commended by upper management for leading marketing campaigns and launching new markets (Bolivia, Azerbaijan, Georgia, Kyrgyzstan, etc.)
- Documented and resolved brand visibility issues which led to developing new approach in collecting data to be implemented across CIS, Africa and LatAm.
Languages
English
Native or Bilingual
Russian
Native or Bilingual
Spanish
Limited Working
French
Elementary
Experience overseeing localization into Estonian, Latvian, and Lithuanian
Experience overseeing production in Kazakh, Uzbek, Azerbaijani
Selected Highlights
- Delivered hundreds of localized pieces of content and 100+ marketing campaigns across Europe, Central Asia and South America.
- Oversaw the successful launch of food delivery service campaigns in multiple markets.
- Established creative production pipelines in high-growth international contexts.
- Acted as strategic partner to media, brand, and product teams.
Certification
- Graphic design professional training course, September 2021 - March 2022
Timeline
Marketing Executive
Yango (Super App by Yandex)
05.2023 - Current
IMC Lead Producer
Kinopoisk (Part of Yandex)
12.2020 - 03.2023
Senior Creative, Production & Localization Lead
ViacomCBS (Kids & Family Brands, Russia & Baltics)
06.2014 - 07.2020
Bachelor's degree - Business Administration and Management
Russian University of Humanities
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