Skilled communicator, team builder, and leader with expertise across various industries. Extensive knowledge of both creative and business aspects, not limited to music. Cultivated strong relationships with stakeholders at all levels, from executives to support teams, in diverse sectors. Specializes in licensing, strategic agreements, and business development. Made significant contributions to major campaigns and bespoke projects, consistently delivering tangible results. Notable achievement of surpassing sales goals by 125% at iHeartMedia in 2023, generating over $1.2 million in revenue. Excels at identifying organizational needs and devising effective strategies to drive business objectives forward.
• Compassionate Client Support & Funeral Planning – Guide families through funeral arrangements, ensuring services align with their cultural, religious, and personal preferences while providing emotional support.
• Chapel & Service Coordination – Oversee all aspects of chapel operations, ensuring video montages, music, livestreams, and other IT components function seamlessly for each service.
• Vendor & Team Coordination – Collaborate with clergy, cemetery staff, florists, and transportation providers to deliver seamless, dignified services while managing funeral home operations.
• Strategic Brand Partnerships & Campaign Execution – Developed and executed integrated marketing campaigns for national brands, leveraging Premiere Networks’ top syndicated programs (e.g., On Air with Ryan Seacrest, The Steve Harvey Morning Show, The Dan Patrick Show) to drive brand awareness and consumer engagement.
• Multi-Platform Media Solutions – Orchestrated total reach campaigns across iHeartMedia’s 800+ owned and operated stations, podcasts, video, digital, social media, and OTT platforms, maximizing audience engagement and advertiser ROI.
• Localized & Geo-Targeted Campaigns – Designed and implemented geo-targeted influencer and multi-market campaigns, utilizing Premiere’s affiliates and Total Traffic & Weather Network to deliver real-time, audience-specific messaging.
• Revenue Growth & Client Success – Cultivated and managed high-value client relationships, identifying strategic opportunities and delivering data-driven media solutions that enhanced campaign effectiveness and increased advertiser investment.
• Music Licensing & Business Development – Curated and pitched music from Spirit Production Music catalogs for gaming, podcasts, corporate, and nonprofit clients, driving sync placements and revenue growth.
• Client & Artist Relations – Cultivated strong relationships with artists, writers, and industry professionals, expanding the catalog and ensuring seamless licensing processes from contract negotiation to invoicing.
• Industry Thought Leadership – Led educational initiatives, including a master class at Podfest Global Summit 2021, providing expertise on music licensing best practices for podcast creators.
• Client & Project Management – Acted as the primary liaison between clients and the production team, overseeing custom music projects, negotiating terms, and ensuring seamless execution and timely delivery.
• Business Development & Revenue Growth – Managed and expanded client relationships to maximize revenue opportunities, conducted prospect meetings, and strengthened BMG Production Music’s market presence.
• Industry Engagement & Strategic Partnerships – Represented BMG at key industry events, tradeshows, and conferences, fostering partnerships and showcasing the company’s music solutions to drive new business.
• Music Licensing & Revenue Growth – Expanded a book of business from $160K to $1M+ in annual revenue by securing new licensing deals and optimizing blanket agreements.
• Strategic Partnerships & Negotiation – Led the consolidation of Walt Disney divisions, securing high-value blanket deals and strengthening long-term client relationships.
• Client Retention & Business Expansion – Drove consistent renewal revenue growth, doubling quarterly renewals through proactive relationship management and strategic licensing solutions.