Aspen Oliver
Plain City,OH
Summary
High-performing public and influencer relations coordinator with solid experience in networking, marketing and crisis management. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients.
Overview
3
3
years of professional experience
1
1
year of post-secondary education
Work History
SOCIAL MEDIA & PR ASSISTANT
Rosemarie Collections
11.2022 - 04.2023
- Website and product organization for a more cohesive and aesthetic look, leading to increased click through rate.
- Making the website user-friendly, increasing total sales by 5% in 14 days.
- Creating personalized presets for social media posts creating a new branding image.
- Coordinating with influencers on Amazon and Like It To Know It, gaining more customer awareness for the brand.
- Being the point of contact for opportunities presented to the company; (ex., Grammy Pre-Show Brand manager).
- Creative director for various photoshoots and editing them for the collection launch, increased Instagram post interaction by 15%.
- Writing the SEOs on Amazon and Website stores which increased website traffic and click rates.
SOCIAL MEDIA INTERN
Double Second
06.2022 - 07.2022
- Created engaging content to catch attention of potential customers.
- Helped increase audience awareness on social media platforms to grow their following by 10% in one month.
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
- Organized and planned creative content weeks in advance, allowing ample time to stay up on current events, which kept the team organized.
- Worked alongside collaborating influencers to help launch their collection, increasing our customer following by 5% in one week.
Sales Associate
Victoria's Secret PINK
05.2021 - 01.2022
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Helped customers locate products and checked store systems for merchandise at other stores to give customers the optimal support.
- Prepared merchandise for the sales floor by pricing or tagging every morning, starting each day prepared for customers.
- Answered customer questions about sizing, accessories, and merchandise care increasing the happiness of customers.
- Maintained a calm demeanor and professionally managed issues in busy, high-stress situations.
- Engaged with customers to build rapport and loyalty, earning 30 loyalty card sign ups during my time.
- Accurately processed POS transactions, returning cash, currency, payment cards, and receipts to customers in a timely manner, keeping the flow of traffic going.
- Generated new sales leads to achieve and exceed monthly sales goals, resulting in meeting every goal each quarter.
CREATIVE FREELANCER & CONSULTANT
Charlie And Dixie D'Amelio Ringlight
06.2021 - 08.2021
- Designed and executed digital portraiture artwork for a viral TikTok influencer team with over 200 Million TikTok followers.
- Developed and presented multiple pitch concepts and implemented feedback from the PR Manager.
- All work for this client was sealed under NDA. Which allowed me to experience work under contracts.
- Collaborated with the client to define project requirements and deliverables which created the launch photo to reach max potential.
PUBLIC RELATIONS INTERN
Oliver Law Offices
05.2020 - 08.2020
- Created various accounts across social media platforms for maximum brand exposure increasing overall customer awareness by 30%.
- Redesigned the structure and content of website pages to create a relevant, updated user experience earning 10% more potential client acquisitions.
- Developed organizational systems for confidential client information, leading to a streamlined daily workflow
- Created social media stories, company updates, BLM releases, and other medical/injury updates for clients allowing customers to respect and understand the firm.
- Increased all social media insights by 70%.
Education
Master of Arts - Communications And Branding
Conde Nast College of Fashion And Design
United Kingdom 09.2021 - 10.2022
Bachelor of Science - Communication Sciences
Ohio University
Athens, OH 08.2017 - 05.2021
Skills
- Social Media Management Experience
- Social Media Performance Measurement
- Social Media Content Creation
- Social Media Digital Marketing
- Brand Promotion
- Search Engine Optimization Practices
- Brand Management
- Social Ad Campaigns
- Website Updates
- SEO Proficiency
- Special Events
- Digital Media
- Influencer Marketing
- Industry Trend Understanding
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
"This above all: to thine own self be true"
- Polonius, HAMLET
Timeline
SOCIAL MEDIA & PR ASSISTANT
Rosemarie Collections
11.2022 - 04.2023
SOCIAL MEDIA INTERN
Double Second
06.2022 - 07.2022
Master of Arts - Communications And Branding
Conde Nast College of Fashion And Design
09.2021 - 10.2022
CREATIVE FREELANCER & CONSULTANT
Charlie And Dixie D'Amelio Ringlight
06.2021 - 08.2021
Sales Associate
Victoria's Secret PINK
05.2021 - 01.2022
PUBLIC RELATIONS INTERN
Oliver Law Offices
05.2020 - 08.2020
Bachelor of Science - Communication Sciences
Ohio University