Aspen Rocha
Newport Beach,CA
Summary
Aspen has been at the forefront of brand growth and strategic marketing in the celebrity brand space, demonstrating a keen ability to expand brand presence and implement effective marketing strategies. Starting as a Social Media Manager at Safely, she worked her way to become the Head of Marketing, where she spearheaded all strategic marketing initiatives and established strong brand positioning. Aspen’s expertise encompasses developing effective 360 marketing plans—including social media, influencer campaigns, PR, paid media, brand partnerships, shopper and retail marketing, email/SMS campaigns and building a loyal brand community.
Aspen excels in fast-paced environments, viewing obstacles as opportunities for growth. Her creativity, project management and problem-solving skills drive innovative ideas and foster collaboration. Aspen’s dynamic approach and visionary leadership allow her skills to go beyond marketing to work across functions to achieve executive goals.
Overview
5
5
years of professional experience
Work History
Head of Marketing
Safely, co-founded by Kris Jenner & Emma Grede
Los Angeles, CA
01.2022 - Current
- Developed and implemented a comprehensive 360 marketing strategy, utilizing social media, influencer campaigns, brand partnerships, event activations, PR, email, SMS and retail marketing to enhance brand storytelling.
- Increasing brand growth and market presence through the development and execution of successful strategic partnerships.
- Executed successful marketing campaigns for various retail giants like Walmart, Target, Kroger and Whole Foods.
- Led the planning and execution of impactful marketing events featuring top-tier talent, driving brand exposure and fostering meaningful connections with the target audience.
- Created and managed annual budgets for all marketing activities, ensuring cost efficiency.
- Scaled influencer activations, increasing the reach and engagement of campaigns by effectively managing and nurturing influencer relationships
- Evaluated the effectiveness of all social media channels, employing data-driven insights to optimize content strategies and improve engagement rates with ideal audience.
- Collaborated closely with the PR agency to ensure consistent and on-brand messaging across all communication channels
- Led the management of product packaging updates, ensuring alignment with brand aesthetics and market trends
- Acted as a liaison between various departments within the company, fostering cross-functional collaboration to achieve cohesive and effective marketing campaigns.
Marketing & Social Media Coordinator
The Daily with Lindsay
Manhattan Beach, CA
11.2019 - 12.2021
- Leader of Digital Marketing and brand growth
- Developed strategic social media marketing plan on Instagram, TikTok, and Facebook
- Created and executed social media campaigns to promote new events, monthly challenges, and new merchandise
- Integrated health & wellness into all branding and messaging
- Coached clients one-on-one.
Education
Bachelor of Arts in Communication Studies -
CHAPMAN UNIVERSITY
Skills
- Content Strategy
- Brand strategy
- Strategic Partnership Development
- Self-Starter
- Project Management
- Budget Management
- Influencer Marketing
- Social Media Strategy
- Event Planning
- Talent management
- Cross-Functional Collaboration
- Detail-Oriented
- Entrepreneurial
Timeline
Head of Marketing
Safely, co-founded by Kris Jenner & Emma Grede
01.2022 - Current
Marketing & Social Media Coordinator
The Daily with Lindsay
11.2019 - 12.2021
Bachelor of Arts in Communication Studies -
CHAPMAN UNIVERSITY
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