Assmaa Samaha

Anaheim,CA

Summary

A seasoned professional with a proven track record at Egyptian Radio And Television Union, I excel in delivering engaging news stories and in-depth reporting with exceptional communication and critical thinking abilities. My expertise in on-air presence and ethical reporting has significantly enhanced audience loyalty and engagement, showcasing my ability to lead with results through impactful storytelling and audience connection.

Work History

Anchor

Egyptian Radio And Television Union

Adapted to breaking news situations, providing timely coverage and updates for viewers.
Mentored junior anchors and reporters, sharing industry expertise to foster career growth within the organization.
Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
Crafted well-written news stories based on facts and edited content when time and space required it.
Conducted live and taped interviews to obtain information.
Collaborated with production team members for smooth transitions between segments during live broadcasts.
Delivered clear and concise news reports, ensuring accurate information reached viewers consistently.
Delivered unscripted breaking news and special event coverage to community.
Maintained a strong on-air presence, effectively engaging viewers and encouraging audience loyalty.
Conducted in-depth research and interviews, providing accurate and relevant information on air.
Utilized storytelling techniques to evoke emotions from viewers, enhancing their connection to reported stories.
Interviewed individuals from all walks of life and all cultures for breaking news stories.

Credit Officer

NSGB

Evaluated creditworthiness of potential borrowers using thorough research and analysis techniques, minimizing default risks.
Analyzed applicants' financial status and credit and property evaluations to determine loan feasibility.
Enhanced credit decision-making by conducting comprehensive financial analysis and risk assessments.
Optimized lending practices by maintaining up-to-date knowledge of industry trends and regulatory requirements.
Conducted regular account reviews to proactively identify potential risks in the credit portfolio, taking corrective actions as needed.
Reduced delinquency rates by implementing effective portfolio management strategies.
Reviewed and verified income, credit reports and employment histories for each borrower.
Streamlined loan approval processes with the development of standardized credit policies and procedures.

Dealing Room

Morgan Stanley

Education

Bachelor of Administrative Studies - Business Administration And Management

Ain Shams University

Cairo Egypt

06.1996

Skills

On-Air Presence
Storytelling abilities
Teleprompter Proficiency
Deadline-oriented
Breaking News Coverage
Ethical reporting
Live Reporting
On-camera skills
News Anchoring
Critical thinking abilities
Exceptional communication
Audience Engagement
Field reporting
Improvisation
Radio broadcasting
Investigative reporting
Story pitching
Teleprompter use

Live Broadcast Direction
Coordinating stories
Customer Service
Decision-Making
Relationship Building
Interviewing skill
Interviewing
Appointment Scheduling
News Reporting
Public Speaking
Lead Follow Up
Staff Collaboration
Daily Reporting
Public and Media Relations
Daily Planning
Telephone Interviews
Public opinion understanding
Broadcast media

Languages

Arabic

Native or Bilingual

English