Astara Zayas Freil
Deltona
Summary
Motivated Store Manager practiced in customer relations, sales and inventory control. Demonstrated skill at improving store operations, increasing top line sales and reducing costs. Successful at sales growth, customer growth, budgets and goals.
Overview
16
16
years of professional experience
Work History
Connections Expert
Best Buy
Daytona Beach
06.2025 - Current
- Achieved average hourly sales equivalent to store associate while averaging 2 activations daily
- Responsible for all mobile phone activations and all mobile phone sales
- Generated branded payment results of 1 per $7000 in sales and memberships of 1 per $3500
Store Manager
SalonCentric
Orange City
03.2022 - 04.2025
- Led the store to achieve a record-breaking $1.1 mill in 2023 and $1.00 mill in 2024 (a change in revenue reporting impacted this in 2024)
- Achieved color growth of +8%, average transaction value increase of +11.8%, and one additional unit in UPT in 2025
- Managed all aspects of store operations, overseeing 3 associates
- Led the store out of the Inventory Reduction Program in the first year of employment
- Enhanced brand visibility on Instagram, significantly growing follower base and audience interaction.
Store Market Manager
LensCrafters
Daytona Beach
01.2018 - 02.2022
- Oversee all store operations including partnering with optometrists and overseeing lab manager, sourcing/hiring, training, development, and coaching while driving sales year over year
- Maintain a management team of 4-5 and delegate task load accordingly
- General manager of Eatsview Mall at $3.2 mil, Millenia Mall at $4 mil, and Volusia Mall at $2 mil
- Developed 2 keyholders from associate pool while reversing –7% trend to +1% in 2019 and increasing Net Promoter Score results by 20% (began at 50% and ended at better than 70% YTD) at Eastview Mall, reversed negative trend at Millenia Mall and made every month under my supervision (Dec 2020-March 2021) and re-staffed after COVID losses.
- Built strong relationship with doctor to maximize results and fostered engagement.
- Restaffed at Daytona Beach and reversed NPS from 50-60 to 83 on 6-week trend.
Store Manager
Pandora Jewelers /Reeds
Victor
03.2017 - 01.2018
- Oversaw store operations, including sourcing, hiring, training, and coaching to enhance team effectiveness
- Increased average dollar sale by $10 and UPT by 0.3 over current trend in the first 6 months
- Created and utilized associate client books to strengthen guest relationships and increase store traffic
- Developed full-time keyholder to assistant manager within first 6 months
District Manager
Teavana/Starbucks
Indianapolis
07.2015 - 02.2017
- Oversaw 7-9 stores totaling approximately $3.25 million in revenue
- Improved sales by 10% in first 6 months
- Promoted 2 associates to Store Manager
- Successfully managed rollout of new sales experience in January 2016 and payroll system in August 2016
- Completed Situational Leadership Training and Franklin Covey’s 5 Choices
- Created skip-level development program (PLANT) designed to aid in development of team leaders and assistant managers to store manager
- Served as “Mojo” or Contest Manager of Central Region (95 stores)
Store Manager/District Manager in Training
L’Occitane en Provence
West Hartford
12.2010 - 06.2015
- Ran 4 stores in 3 states with volume from $800k-$3mil and staff count from 5-15.
- Accepted 3 paid relocations to lead turnaround efforts in under-performing stores.
- Promoted 3 associates to Store Manager and 2 to assistant manager
- Developed and distributed monthly Outlet Catalog to full-price stores, driving revenue for new store.
- Trained 2 new Outlet store managers, 1 boutique manager, and 1 assistant manager to enhance leadership bench strength.
- Created Outlet Catalog sent monthly to full-price stores in order to build revenue in new store
Education
Perry Meridian High School
Indianapolis, INSkills
- Customer engagement
- Customer retention
- Sales strategies
- Sales coaching
- Employee training
- Retail employee training
- Onboarding processes
- Team leadership
- Store operations
- Store opening and closing
- Workforce optimization
- Strategic planning
- Task prioritization
- Problem-solving
- Conflict resolution
- Effective communication
- Workforce optimization
Timeline
Connections Expert
Best Buy
06.2025 - Current
Store Manager
SalonCentric
03.2022 - 04.2025
Store Market Manager
LensCrafters
01.2018 - 02.2022
Store Manager
Pandora Jewelers /Reeds
03.2017 - 01.2018
District Manager
Teavana/Starbucks
07.2015 - 02.2017
Store Manager/District Manager in Training
L’Occitane en Provence
12.2010 - 06.2015
Perry Meridian High School