ASTHA MAKKAR
Brookline,MA
Summary
Passionate about building meaningful client relationships and delivering integrated marketing solutions that drive measurable impact. Acts as a strong bridge between creative and operations teams, bringing vision to execution with a sharp eye for artwork and design. Adept at generating innovative, cross-platform ideas, both digital and on-ground, to elevate brand presence and revenue growth. Brings energy, precision, and creativity to every project, while executing timely deliverables and driving collaboration.
Overview
8
8
years of professional experience
Work History
Account Executive
GROUP M – DIALOGUE FACTORY
02.2015 - 10.2017
- Executed client servicing from initial pitch to final execution, aligning creative and production teams with business objectives.
- Managed key accounts including American Express, Motorola, and Swatch, ensuring client satisfaction and project success.
- Oversaw extensive campaigns for PepsiCo brands such as Gatorade and Tropicana, enhancing market visibility.
- Delivered impactful activations for GlaxoSmithKline's Horlicks and Sensodyne, driving brand engagement.
- Received certificate of appreciation for exceptional dedication while managing projects at PepsiCo.
- Developed notable experiential marketing initiatives like Pepsi IPL Fanpark and Kurkure Comedy Fest, attracting significant audience participation.
- Implemented comprehensive outreach programs for GSK, promoting community engagement through education.
- Produced engaging content for campaigns including Mirinda's newspaper activation and Lay’s Maxx MTO activation.
Associate Manager
JAGRAN SOLUTIONS
05.2012 - 12.2012
- Executed brand activation client servicing for clients including Nokia, Big FM, Crax, Radio Mirchi, Panasonic, and Micromax.
- Designed and implemented promotional strategies to elevate brand presence.
- Fostered strong relationships with clients through regular updates and feedback sessions.
- Coordinated efforts with internal teams for seamless execution of branding initiatives.
- Conducted market analysis to refine approaches and maximize impact.
Sr. Business Development Manager
SARDANA CONCEPTS
09.2011 - 12.2011
- Interfaced with companies like Amtek, Britannica, and Expedia to drive project success.
- Worked alongside Shriram Pistons & Rings, Panasonic, and JK Tyre to fulfill operational goals.
- Coordinated efforts with notable clients including Amtek, Britannica, and JK Tyre to enhance business outcomes.
Account Executive
IDENTITY EXTENSION DESIGN SOLUTIONS
10.2009 - 12.2010
- Collaborated within Client Servicing and Business Development teams for exhibitions and events for esteemed clients like Samsung, Micromax, Amity International, Monster.com, ST Microelectronics, Evoc, Amiown.
- Coordinated project timelines and ensured deliverables met client expectations.
- Presented campaign proposals to clients, articulating strategic concepts effectively.
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
Education
Masters in Advertising & Marketing Management -
Amity University
Noida, India01.2015
Bachelor of Commerce -
Delhi University
New Delhi, India01.2010
Two-year Diploma - Public Relations and Advertising
South Delhi Polytechnic
New Delhi01.2009
Skills
- Client relationship management
- Communication and creative strategy
- Innovation and ideation
- On-ground and digital marketing
- PowerPoint & Excel
- Culture catalyst
Projects
ARTSONEPASS, 2018, One stop mobile platform for the arts. Handling social media accounts & WOM in NY & Dallas.
DIGIMENTORS, 2018, Proud participant. Founded by Sree Sreenivasan helps organizations, startups, people & leaders seeking expertise to step up their digital footprints.
PRATHAM USA, 2018, Live Digital Amplification of #PrathamDFW Gala 2018.
Waste2Wear, 2020, Representing/building/selling Waste2wear fabric and garment collections in India with a vision to make our planet environment friendly and give back the society we live in.
Explorer Studio, 2022-2024 Volunteered as Growth Coordinator & Online Presence Manager at Explorer Studio, a bilingual preschool in Brooklyn, New York, offering French and Mandarin programs. Played a key role in supporting the school’s digital presence during its early growth—helping it expand from just 2 children to a thriving community of over 20 students.
Timeline
Account Executive
GROUP M – DIALOGUE FACTORY
02.2015 - 10.2017
Associate Manager
JAGRAN SOLUTIONS
05.2012 - 12.2012
Sr. Business Development Manager
SARDANA CONCEPTS
09.2011 - 12.2011
Account Executive
IDENTITY EXTENSION DESIGN SOLUTIONS
10.2009 - 12.2010
Masters in Advertising & Marketing Management -
Amity University
Bachelor of Commerce -
Delhi University
Two-year Diploma - Public Relations and Advertising
South Delhi Polytechnic
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