ATAKAN CAKMAK
Columbus,OH
Summary
Results-driven Digital Marketing Specialist with proven success in e-commerce growth and brand building. Adept at leveraging SEO, CRM, and data-driven campaign strategies to increase conversions and boost customer engagement. Skilled in orchestrating cross-functional initiatives, optimizing Amazon listings, and applying promotional tactics to maximize revenue. Recognized for streamlining processes, managing projects effectively, and driving measurable business outcomes in fast-paced digital environments.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
Dijifabrik
09.2019 - 08.2024
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Created social media content with innovative brand messaging to support new product launches.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Amazon Seller
Self-employeed
01.2021 - 05.2024
- Led end-to-end digital marketing initiatives (including advertising, pricing, and promotions) across Amazon, aligning brand objectives with consumer insights to drive sales growth and increase brand visibility.
- Conducted extensive keyword research and optimized SEO content to boost product ranking and traffic. Oversaw Sponsored Ads, Display Advertising, and promotions resulting in improved ad performance and higher conversion rates.
- Created and maintained compelling A+ Content (Enhanced Brand Content), product descriptions, and brand visuals. Ensured compliance with Amazon guidelines and established best-in-class product listings to capture customer interest.
- Designed and regularly updated an Amazon Brand Store for multiple product lines, integrating brand storytelling, consistent visual identity, and category organization to enhance customer experience and cross-selling opportunities.
- Led new product launches, applying thorough market research and competitive analysis. Implemented seasonal and event-specific (Prime Day, Black Friday) campaigns to maximize awareness and sales potential.
- Analyzed consumer behavior and purchasing patterns to personalize marketing efforts and retention strategies. Collaborated with email marketing tools and CRM data to drive repeat sales and brand loyalty on Amazon.
- Partnered with external creative and advertising agencies on display campaigns and promotional assets. Coordinated with suppliers, logistics partners, and financial teams to streamline operations and ensure timely inventory management.
- Oversaw advertising budgets, negotiated bids, and tracked KPIs (ACoS, TACoS, CTR, ROAS). Analyzed campaign performance to optimize ROI, and prepared regular reports detailing sales trends, budget utilization, and growth forecasts.
- Maintained adherence to Amazon’s policies, brand style guidelines, and category-specific regulations. Ensured all product pages reflected consistent messaging and met quality standards.
Education
BBA - Business Administration
İzmir University of Economics
Izmir, Turkey07-2019
Skills
- Customer engagement
- Customer relationship management (CRM)
- Customer segmentation
- Salesforce CRM
- Viral marketing
- SEO
- Digital sales tracking
- Digital marketing
- Promotional planning
- Project management
- Campaign development
Timeline
Amazon Seller
Self-employeed
01.2021 - 05.2024
Digital Marketing Specialist
Dijifabrik
09.2019 - 08.2024
BBA - Business Administration
İzmir University of Economics