AVIAN TOWNSEND
Hackensack
Summary
Strategic and culture-savvy marketing leader with 10+ years shaping global entertainment, kids, and lifestyle brands through imaginative storytelling and high-impact partnerships. Skilled in translating brand vision into integrated go-to-market plans and leading cross-functional teams to deliver results. Known for turning insights into bold ideas, driving brand love, and delivering measurable business impact.
Overview
11
11
years of professional experience
Work History
Manager, Consumer Marketing/Marketing Communications
HASBRO
Remote
11.2024 - Current
- Drive global brand and go-to-market strategies across retail, digital, and experiential channels, including the Beyblade X World Championship in Japan and U.S. qualifiers with Walmart, generating $1.5M in incremental POS sales.
- Activated a culturally relevant Beyblade X collaboration with creator Kai Cenat during Mafiathon 3, leveraging pop culture and creator influence to reach 750K+ live viewers and deliver a significant lift in brand engagement and eCommerce performance.
- Collaborate with creative, retail, and regional teams to develop marketing assets, toolkits, and programs that deliver consistency across markets while adapting to local insights and opportunities.
- Built strategic marketing alignment frameworks, including the Transformers: Scorponok MSA, ensuring cohesive storytelling, stakeholder alignment, and efficient global execution.
- Lead cross-functional collaboration with global licensors and media partners, including ADK, Takara Tomy, Paramount, and Nickelodeon, translating partner goals and creative needs into aligned, high-impact brand activations.
Brand Marketing Manager
eOne
New York
12.2019 - 10.2023
- Created, launched, and drove incipient global partnerships with key franchises, including Saban Capital, Spin Master.
- Served as primary liaison for key partners, including Spin Master (PAW Patrol), managing brand communications, alignment, and strategic goals across global teams.
- Led marketing programming and partner initiatives for 20+ global franchises (PAW Patrol, Peppa Pig, Power Rangers), driving cohesive campaigns and long-term brand growth.
- Collaborated cross-functionally across PR, digital, retail, and creative to deliver integrated marketing programs that elevated brand visibility and consumer engagement.
- Oversaw major franchise activations, including a national library tour, NASCAR partnership, and Minnesota Twins event reaching 30K+ attendees and generating 250K+ digital impressions.
- Drove new partnership opportunities and optimized deal structures, resulting in $2M+ in incremental revenue and stronger long-term collaborations.
SR. COORDINATOR, STRATEGIC PARTNERSHIPS & FRANCHISE PLANNING
NICKELODEON
New York
09.2016 - 11.2019
- Created, launched, and drove incipient global partnerships with key franchises, including Saban Capital, Spin Master.
- Served as primary liaison for key partners, including Spin Master (PAW Patrol), managing brand communications, alignment, and strategic goals across global teams.
- Led marketing programming and partner initiatives for 20+ global franchises (PAW Patrol, Peppa Pig, Power Rangers), driving cohesive campaigns and long-term brand growth.
- Oversaw major franchise activations, including a national library tour, NASCAR partnership, and Minnesota Twins event reaching 30K+ attendees and generating 250K+ digital impressions.
- Advised partners on franchise and creative strategy, contributing to PAW Patrol's #1 ranking in kids' TV and recognition as a Toy Industry Top 10 Growth Property.
- Drove new partnership opportunities and optimized deal structures, resulting in $2M+ in incremental revenue and stronger long-term collaborations.
COORDINATOR, CREATIVE MARKETING
TIDAL/ROC NATION
New York
01.2015 - 09.2015
- Developed and launched the TIDAL College Ambassador Program, building brand advocacy and engagement among Gen Z audiences nationwide.
- Supported strategic brand partnerships and sponsorship activations with Refinery29, Barneys, and Emmis Communications, enhancing TIDAL's cultural footprint and cross-industry presence.
- Assisted in the production and on-site execution of high-profile events including Made in America Festival, Hot 97 Summer Jam, and Prince's album release, driving awareness and fan engagement through experiential marketing.
Education
Bachelor of Science - Media, Culture & Communication
New York University
NYC05.2017
Skills
- Brand strategy
- Go-to-market strategy
- Cross-functional collaboration
- Brand activation
- Consumer engagement
- Partnership development
Timeline
Manager, Consumer Marketing/Marketing Communications
HASBRO
11.2024 - Current
Brand Marketing Manager
eOne
12.2019 - 10.2023
SR. COORDINATOR, STRATEGIC PARTNERSHIPS & FRANCHISE PLANNING
NICKELODEON
09.2016 - 11.2019
COORDINATOR, CREATIVE MARKETING
TIDAL/ROC NATION
01.2015 - 09.2015
Bachelor of Science - Media, Culture & Communication
New York University