Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Athanasia Druze

East Brunswick

Summary

Dynamic sales professional with a proven track record at McKee Foods, achieving consistent revenue growth, and enhancing key account relationships. Skilled in effective negotiation and utilizing data-driven strategies to drive market share. Recognized for leadership in training, while optimizing performance, and cultivating strong customer connections.

Overview

22
22
years of professional experience

Work History

District Sales Representative

McKee Foods
E. Brunswick
12.2014 - Current
  • Analyze and prepare presentations for strategic discussions with QuickChek and Foodtown headquarters.
  • Cultivate strong HQ relationships, establishing McKee as the category leader with both QuickChek and Foodtown accounts.
  • Maintain promotion authorizations, new items authorized and important account specific information.
  • Analyzed market trends to optimize district performance, implementing data-driven merchandising strategies that enhanced key account relationships.
  • Trained DSRs on Location Builder, McKee 360, and other apps to advance their success and that of McKee Foods and customers.
  • Helped in the development of 'No Price Calculator' tool within FSO App container, enhancing profitability metrics and streamlining customer success initiatives.
  • Coached and supported FSO on McKee's expectations, accountabilities, and the importance of customer success.
  • Charged with territory sales growth, building relationships with independent wholesale distributors, and retailers to support sales growth and profitability.
  • Worked with independent wholesale distributors to set monthly profitability goals.
  • A&P Bankruptcy, met and established plans with WD most affected by store closures, to ensure continued profitability during transition.
  • McKee Foods' market position surrounding Foodtown's purchase of mixed banners.
  • Consistently exceeded commitments, placing new fixtures, and additional permanent space.
  • Ability to continue to grow seasonal sales year after year.
  • This past Fall had an increase by 18% and Christmas by 30%.
  • Able to secure new warehouses for eight distributors swiftly, ensuring uninterrupted distribution.
  • Collaborated with internal departments to ensure the timely delivery of products and services to customers.
  • Developed and implemented sales strategies to increase market share in the assigned district.
  • Built and established strong relationships with customers, enabling long-term partnerships.
  • Represented brands during special events, customer interactions and sales.
  • Coached new employees on company policies and strong sales techniques.
  • Provided product information to retailers and aligned products with the retailers needs to boost satisfaction.
  • Invited to be part of DSR Impact Leadership Program.
  • Lead the company with the highest Single Serve NP sales in FY 2019.
  • Diamond Double It Club Award Winner.

District Sales Manager & Account Executive

Haddon House Foods
Medford
05.2008 - 11.2014
  • Territorial responsibilities in Northern New Jersey, Yonkers, Westchester, and Rockland County.
  • Led a regional sales territory generating $13M annually, supervising over 20 employees, while reducing merchandise returns to under 2%, and driving 10% business growth through strategic merchandising.
  • Optimized territory performance through data-driven merchandising initiatives, resulting in 10% business growth, and enhanced customer relationships across key accounts.
  • Orchestrated comprehensive employee development programs, including hiring, coaching, and performance evaluations, fostering a high-performing sales culture.
  • Attended food shows and negotiated shipper deals.
  • Self-starter with an aggressive itinerary of calling on existing customers and potential customers.
  • Built strong relationships with category managers and key accounts including Foodtown, Stop & Shop, A&P and Pathmark, negotiating strategic deals and implementing effective marketing strategies.
  • Developed efficient route structures and planograms while implementing targeted marketing strategies to expand market presence in the Northern New Jersey region.

Sales Supervisor

Millbrook
East Brunswick
10.2006 - 04.2008
  • Territorial responsibilities in the New Jersey market, including all five boroughs in New York City.
  • Managed key accounts such as Stop & Shop, Pathmark, Foodtown, and Eckerd's.
  • Optimized territory coverage by restructuring route planning and implementing data-driven merchandising strategies for enhanced market penetration.
  • Directed a team of 15 sales professionals, orchestrating performance evaluations, compensation reviews, and comprehensive coaching programs for market expansion.
  • Increased business by more than 5% with merchandising and marketing strategies.
  • Provided excellent customer service and served as a focal point representative in problem-solving.
  • Developed sales in existing accounts through merchandising, new product introductions, in-store activities, and promotion in major retail.

Sales Manager & Marketing Coordinator

Krispy Kreme
Queens
11.2002 - 10.2006
  • Territorial responsibilities in the Metro New York market, and Northern New Jersey.
  • Developed sales in existing accounts through merchandising and new product introductions.
  • Double-digit sales increases by closing on over 100 new accounts.
  • Key account management involving category management programs for merchandising.
  • Coordinated and engineered merchandising formats, and display branding.
  • Implemented strategic marketing, resulting in a significant sales increase.
  • Managed accounts receivable according to company terms.
  • Regarded as the primary achiever in the wholesale division.
  • Participate in corporate-sponsored events as a company representative.
  • Coordinated corporate events and fundraisers, representing the company effectively.

Education

University Of Kingsborough Community College
Brooklyn, NY

Skills

  • PowerPoint
  • Excel
  • Word
  • Outlook
  • Incorta
  • Tableau
  • Self motivation
  • Reliability
  • Customer relationship building
  • Revenue growth
  • Excellent communication
  • Organizational skills
  • Multitasking abilities
  • Problem-solving
  • Effective negotiation

Languages

Hebrew
Limited
Greek
Professional

Timeline

District Sales Representative

McKee Foods
12.2014 - Current

District Sales Manager & Account Executive

Haddon House Foods
05.2008 - 11.2014

Sales Supervisor

Millbrook
10.2006 - 04.2008

Sales Manager & Marketing Coordinator

Krispy Kreme
11.2002 - 10.2006

University Of Kingsborough Community College

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Athanasia Druze