Andrew Harlan
St. Petersburg,FL
Summary
Content leader with a strong history at I Love the 'Burg, enhancing audience engagement through innovative video production and strategic social media initiatives. Skilled in brand storytelling and community relations, focusing on optimizing content performance. Proven ability to foster relationships that drive visibility and growth.
Overview
11
11
years of professional experience
Work History
Director of Content
I Love the 'Burg & That's So Tampa
Tampa Bay
08.2019 - Current
- Lead the editorial vision for two of Tampa Bay's most prominent lifestyle blogs, managing a dynamic content calendar across web and social platforms
- Assign and oversee freelance writers and contractors, ensuring content aligns with brand voice and strategy
- Develop and execute video concepts, including scripting, shot-list creation, on-site direction, filming, editing, and distribution across Instagram, Facebook, TikTok, and YouTube
- Write 15-20 original articles weekly covering events, local businesses, food, real estate, and community news
- Track analytics to optimize content performance and increase audience engagement
Social Media Video Producer
NJ.com / The Star-Ledger
02.2018 - 08.2019
- Created engaging video content tailored for Facebook, Instagram, and Twitter, driving audience growth and retention
- Researched, pitched, and scripted video stories featuring New Jersey residents, businesses, and community initiatives
- Managed shoots, directed interviews, and edited footage with branded visuals and motion graphics
- Collaborated with reporters and editors to bring written stories to life through video
Project Manager - Social Media
Ascena Retail Group (Dressbarn)
10.2017 - 02.2018
- Wrote compelling social copy and launched integrated campaigns across Facebook, Instagram, and Pinterest
- Identified trends and pop culture moments to enhance brand relevance and campaign reach
- Partnered with creative teams to showcase new collections and sales across digital channels
- Reviewed performance reports with third-party agencies to adjust strategy based on ad spend analytics
Copywriter / Editor, Social Media Manager
Rearden Killion Communications
01.2014 - 09.2017
- Wrote editorial content for I Love the 'Burg and That's So Tampa, focusing on hyperlocal news and cultural storytelling
- Created and scheduled social media content for clients, optimizing for engagement and reach
- Developed and implemented social strategies for local businesses, increasing visibility and web traffic
- Produced branded videos-from scripting to editing-and distributed them across digital platforms
- Built and maintained strong relationships with small business owners, nonprofits, and civic leaders
Education
Bachelor of Arts - Creative Writing
Eckerd College
St. Petersburg, FL05-2013
Skills
- Content strategy and editorial direction
- Video production and distribution
- SEO and digital monetization
- Project and team management
- Brand storytelling
- Audience growth and engagement
- Social media strategy (Instagram, TikTok, Facebook, YouTube)
- Community and client relations
Accomplishments
- Scaled That's So Tampa into the largest Instagram news account in the Tampa Bay region, with over 377,000 followers.
- Delivered real-time, high-engagement coverage for major national events, including the NCAA Women's Final Four, Super Bowl LV, Tampa Bay Rays Opening Day, and WrestleMania.
- Led I Love the 'Burg and That's So Tampa to win Creative Loafing's 'Best Local Blog/Website' 10 consecutive years.
- Produced multiple viral video campaigns surpassing 1M+ views each, helping drive brand awareness.
- Implemented SEO and monetization strategies that significantly boosted site traffic and sponsor engagement.
Websites
Timeline
Director of Content
I Love the 'Burg & That's So Tampa
08.2019 - Current
Social Media Video Producer
NJ.com / The Star-Ledger
02.2018 - 08.2019
Project Manager - Social Media
Ascena Retail Group (Dressbarn)
10.2017 - 02.2018
Copywriter / Editor, Social Media Manager
Rearden Killion Communications
01.2014 - 09.2017
Bachelor of Arts - Creative Writing
Eckerd College
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