Athena Lopez Knight
Aptos,CA
Summary
Diligent Strategic Account Executive with extensive experience managing strategic accounts and fostering long-term client relationships. Successfully executed impactful initiatives that enhanced client satisfaction and loyalty. Demonstrated expertise in negotiation and problem-solving, ensuring client needs are met while driving revenue growth. Consistency with an out of the box thinking to upsell accounts, exceed goals all while maintaining a white glove approach to all clients.
Overview
28
28
years of professional experience
Work History
Strategic Account Executive
Hearst Media
11.2021 - Current
- Tracked account performance metrics, using insights to guide future strategy development and execution.
- Delivered impactful presentations, showcasing product value propositions and compelling clients to take action.
- Collaborated with cross-functional teams to deliver comprehensive client proposals and win new business.
- Implemented data-driven sales tactics, optimizing account performance and maximizing returns.
- Closed large scale deals over 1M in advertising media (various account such as United Healthcare and Gilead)
- Work closely with C levels client and businesses to implement and fulfill large nation campaigns (some national examples include ITA Airways and PaybyPhone).
- Used AI tools to research and create national campaigns
- Exceeded monthly and quarterly goals and was the 2023 President's Club winner with the highest sold revenue in the San Francisco office.
Multi Media Account Executive
Silicon Valley Business Journal
01.2020 - Current
- Prospect new clients and generate leads
- Maintain strong relationships with current clients and provide excellent customer service
- Use Salesforce to track customers and orders
- Create custom proposals for large companies like banks, universities and tech companies
- Negotiate large1-3 year contracts ranging from $5000-$200,000
- Exceed monthly, quarterly and yearly sales goals
- Facilitate weekly meetings with various CEO’s of companies to create strong marketing campaigns
- Network at various events in person and virtual
- Selling sponsorships and custom marketing plans to large companies to support LatinX, Business of Pride, Women of Influence, Mentoring Monday,C Suite Awards, Mental Health in the Workplace, Leading change; Diversity and Inclusion in business, Climate Change, Affordable Housing and Corporate Philanthropy
- Strong interpersonal skills that include communication, empathy, listening, team working, negotiation, persuasion and overall problem solving and decision making
Multi Media Account Executive
Santa Cruz Sentinel
01.2019 - 01.2020
- Prospected new clients and followed up using a CRM
- Maintained strong relations with existing clients, following up for new business
- Met month, quarterly and yearly goals in print and digital revenue
- Created custom marketing proposals and campaigns for clients
- Generated leads using all social media channels
- Reconciled Accounting with clients and send over monthly billing invoices
Growth Manager
Kidztopros
08.2018 - 01.2019
- Served as outside sales representative responsible for growing new territory
- Negotiated large yearly contracts in the range of $50,000 for various K-12 schools
- Maintained strong relationships with principals at schools
- Recorded in a daily CRM to keep track of leads
- Lead dance demonstrations at schools and facilitated various sports activities at schools
Keller Williams
01.2016 - 01.2018
- Licensed real estate agent with Keller Williams
- Managed all aspects of home buying including the home inspection, appraisal and loan process
- Conducted open houses and became familiarized with various areas in Santa Cruz
- Maintained strong client-facing and lead generation skills
- Marketed all materials and followed up with door knocking and cold calling
- Planned yearly marketing plans for my business that included various advertising solutions
Business Owner & Artistic Director
No Limits Dance
01.1997 - 01.2012
- Employed between10-12 teachers
- Orchestrated over eleven recitals and community events all throughout Santa Cruz County
- Implemented annual marketing plans and recruitment ideas yearly
- Grew business to over300 students
- Managed quarterly payroll taxes, budgets and analyzed business for maximum growth
- Students went on to shows such as “So You Think You Can Dance” and “America’s Got Talent”
- Students accepted into Chapman University, Loyola Marymount University, University of California, Irvine and other various prestigious schools
- Studio was accepted into an international dance program called “Tanzsommer”
- Traveled and performed in Germany, Austria and France
Education
Associate’s Degree - general education
Cabrillo College
Real Estate Licensee - undefined
State of California
Strategic Selling Certification Hearst Media - Sales
Hearst
San Francisco, CA01-2024
Hearst AI Training - AI Tools And Implementation
Hearst
San Francisco, CA09-2024
Skills
- Excel, Microsoft Office Suite, PPT, CRM tools, Salesforce, Gong, AI implementation in the sales cycle (research, email building, media planning, reporting and various other tasks), public speaking, digital media knowledge and KPI's expertise, proposal and contract writing, negotiating and closing skills
Accomplishments
President's Club Winner 2023, highest revenue sold by an Account Executive in the San Francisco office.
Quarterly Revenue Winner, Silicon Valley Business Journal with growing new business sales in the finance sector
Affiliations
Watsonville Police Assistance Fund (Board Member2016-2018), Aptos Chamber of Commerce(Board Member2017-2018) and Carrie’s Dream Scholarship Fund (Board Member)
Timeline
Strategic Account Executive
Hearst Media
11.2021 - Current
Multi Media Account Executive
Silicon Valley Business Journal
01.2020 - Current
Multi Media Account Executive
Santa Cruz Sentinel
01.2019 - 01.2020
Growth Manager
Kidztopros
08.2018 - 01.2019
Keller Williams
01.2016 - 01.2018
Business Owner & Artistic Director
No Limits Dance
01.1997 - 01.2012
Real Estate Licensee - undefined
State of California
Associate’s Degree - general education
Cabrillo College
Strategic Selling Certification Hearst Media - Sales
Hearst
Hearst AI Training - AI Tools And Implementation
Hearst
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