Athena Megaloudis
Cary,North Carolina
Summary
Motivated and detail-oriented marketing professional seeking a full-time role in brand management, social media, or marketing management. Skilled in developing and executing engaging social media strategies, fostering collaboration across teams, and maintains strong organizational systems. Open to work in remote, hybrid or in office setting.
Overview
7
7
years of professional experience
Work History
Marketing Manager
LIVE! Hospitality & Entertainment
Cary, NC
06.2024 - Current
- Lead all marketing initiatives for the Cary property, creating strategic proposals and campaign plans.
- Collaborate with operations to plan and execute district and venue events from concept to completion.
- Oversee and manage a $500K marketing budget for events and sponsorships, including payments and invoicing.
- Manage more than ten marketing partnerships and trade agreements to maximize brand visibility.
- Create post-event recaps with performance insights and recommendations.
- Plan and execute district events including Taco & Margarita Crawl, generating $102K in a single-day revenue, a 155% increase over the average Saturday performance.
- Plan and optimize paid media campaigns through Meta, achieving measurable increases in impressions, engagement, and conversions.
- Built and executed a Greek Life outreach program, generating $12K in new revenue within the first month through university chapter partnerships and targeted promotions.
Marketing Coordinator
LIVE! Hospitality & Entertainment
Cary, NC
02.2023 - 06.2024
- Created and executed social media campaigns across multiple platforms.
- Managed weekly and monthly social content calendars.
- Monitored analytics to identify trends and optimize engagement.
- Supported marketing team at events with social coverage and operations.
- Maintained digital influencer and media lists.
- Assisted in planning and executing layered district and venue events.
- Developed and executed the “Buck The Halls” Holiday campaign for PBR, adopted company-wide.
- Created and managed content across 8 different social media channels.
- Grew PBR’s TikTok following by 24K followers in one year through strategic content planning and trend-based campaigns.
Freelance Marketing
Self-employeed
05.2019 - 02.2023
- Developed and executed social media campaigns across TikTok & Instagram
- Collaborated with brands to develop and deliver sponsored campaigns that met marketing objectives
- Analyzed engagement metrics and optimized content strategy
- Maintained a consistent brand voice and visual identity across all channels
- Stayed up to date with current social media trends
- Managed end-to-end content creation process, including ideation, filming, editing, and publishing
Education
Bachelor of Arts - Marketing
University of Alabama
Tuscaloosa, AL05-2022
Skills
- Event Planning & Execution
- Project & Time Management
- Content Creation & Copywriting
- Social Media Strategy
- Strategic Marketing Planning
- Influencer & Partnership Marketing
- Public Relations & Media Outreach
- Cross-Functional Team Collaboration
- Extremely Organized
- Canva
- Sprout Social
- Hive
- Meta Business Suite
- AXS
- Word Press
- Wrike
- Microsoft Word, Excel, & Powerpoint
Timeline
Marketing Manager
LIVE! Hospitality & Entertainment
06.2024 - Current
Marketing Coordinator
LIVE! Hospitality & Entertainment
02.2023 - 06.2024
Freelance Marketing
Self-employeed
05.2019 - 02.2023
Bachelor of Arts - Marketing
University of Alabama