Athena Morales-Wortman
New York,NY
Summary
15 years of media experience in the finance, education and sports industries. Established social media, corporate sustainability reporting and internship programs at past companies.
Overview
16
16
years of professional experience
Work History
Executive Assistant to CEO
YES Network
01.2015 - Current
- Provide as-needed support to team Vice Presidents/Senior Directors and Sales team; served as a liaison with other departments in the resolution of day-to-day administrative and operational issues
- Assist with presentations, reports and ad hoc projects as needed
- Manage inventory and distribute New York Yankees tickets for all home games
- Maintain a high-volume outlook meeting calendar, usually across multiple time zones
- Draft and type correspondence; manage all incoming/outgoing mail and messages
- Schedule appointments, meetings, conferences, conference calls, special events, and dining arrangements
- Oversee arrangements of travel and accommodations, including comprehensive and detailed itineraries for two executives including the CEO
- Plan and coordinate PR initiatives, business development events, client events, partner retreats, and holiday parties
- Prepare, gather and proofread briefing materials, agendas and decks for all executive level meetings
- Process travel expenses and reimbursements
- Develop and manage YES Network Yankees Spring Training trip consisting of 200 top-tier clients, bankers, investors, and YES Network Board Members
- Act as a liaison on-site for all corporate events.
Executive Assistant to CEO and CFO
Amplify Education, Inc. (A News Corporation Company)
01.2012 - 01.2015
- Provided administrative and business support to the CEO, COO, CFO, and CSO of Amplify Corporate division
- Organized and scheduled domestic and international air and ground transportation
- Negotiated favorable terms and pricing agreements with resorts, vendors, caterers and other providers for service at special events
- Managed office expansion by prioritizing and upgrading the appearance of the office
- Oversaw an office move by working with realtors to scout out a new location and planned the infrastructure of the new space and prepared budgets
- Acute attention to C-level executives, high-profile clients and confidential materials
- Managed multi-line phone system with high-volume phone activity
- Directed the planning and execution of internal and external corporate events (company-wide meetings, and national conferences)
- Assisted with employee on-boarding processes for domestic and international transfers and new hires.
Account Executive
ICR
01.2010 - 01.2011
- Collaborated with clients from concept to production and launch of nationwide print, radio, TV, Web, and social-media campaigns that routinely exceeded client expectations
- Participated in client and account team interactions, assisted in creating client meetings, call reports, activity reports, status documents, and result reports
- Developed timelines, budgets and staffing plans for all projects
- Assisted on event research and planning
- Developed pitches, press kits and press releases
- Created client correspondence and reports based on monitoring of trends, media/social media coverage, etc.
Media Relations Specialist
NYSE Euronext
01.2009 - 01.2010
- Arranged domestic and international travel for SVP of Corporate Communications
- Scheduled meetings as well as answered and took messages when necessary on SVP’s direct phone line
- Provided media relations support to NYSE traders in a live trading environment
- Worked with public relations agencies and senior management at NYSE listed companies as well as government dignitaries to develop a strategic media relations plan to support bell ceremonies
- This included generating hits on CNBC, FOX Business News, Bloomberg, The Wall Street Journal, etc
- Strong ties with NYSE marketing and events teams to develop press releases and outreach for special events, press briefings and NYSE bell ceremonies
- Written more than 10 press releases and media alerts a week for NYSE new listings, delisting and bell ceremonies
- Sat on the trading floor and facilitated a substantial number of press requests for trader interviews, market data, and investor relations information on department hotline
- Drafted communications plans and talking points for NYSE trader interviews and new business initiatives
- Actively managed the NYSE master media list, which is comprised of more than 600 press contacts globally
- Managed NYSE Media Relations internal and external websites as well as press kits.
Education
Bachelor of Arts Degree - Corporate Communications
Bernard Baruch College
New York, NYSkills
Resourceful
Timeline
Executive Assistant to CEO
YES Network
01.2015 - Current
Executive Assistant to CEO and CFO
Amplify Education, Inc. (A News Corporation Company)
01.2012 - 01.2015
Account Executive
ICR
01.2010 - 01.2011
Media Relations Specialist
NYSE Euronext
01.2009 - 01.2010
Bachelor of Arts Degree - Corporate Communications
Bernard Baruch College
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