Athena Nguyen
Richmond,CA
Summary
Ambitious professional skilled in planning high-visibility events to drive organizational growth. Expertise in building relationships with vendors, clients and community members. Experienced in assisting marketing department in advertising and promotional efforts.
Overview
7
7
years of professional experience
Work History
Marketing Intern
The Uc Theatre
Berkeley, CA
08.2023 - 06.2024
- Collaborated with music professionals in workshops focusing on marketing, front of house operations, production, talent acquisition, and community outreach.
- Collaborated closely with the in-house marketing team to implement diverse advertising campaigns across various platforms including traditional advertisements, social media, print ads, email marketing, direct mail, and online advertising channels.
- Produced content for platforms including TikTok, Instagram, and curated Spotify playlists.
- Assisted in graphic design tasks utilizing Adobe Illustrator.
- Distributed promotional materials at diverse events, venues, and locations across the Bay Area.
- Generated hot-spot maps across the Bay Area to coordinate street team postering efforts.
- Produced individualized paid Facebook Meta Ads for every event, focused on customizing audience, interests, and location.
Marketing Manager
University of Oregon Music & Concerts
Eugene, OR
09.2020 - 06.2023
- Strong expertise in event management, encompassing meticulous planning, coordination, and execution of music events (up to 750+ attendees).
- Skilled in multi-facet mediums for online content.
- Successfully executed social media strategies resulting in substantial growth of company's social media following. (1000+ over 3 years) Proven track record of driving high engagement rates through strategic initiatives and content development, resulting in increased audience interaction and brand visibility. (9.0%+ average annually)
- Proficient in developing and coordinating compelling promotional campaigns tailored specifically for events.
- Engaged in outreach initiatives and fostered collaborations with community organizations to establish mutually beneficial advertising partnerships.
Social Media Coordinator
Plato's Closet
Beaverton, OR
06.2017 - 09.2019
- Demonstrated commitment to maintaining a consistent and active online presence through regular and strategic content posting.
- Proficient in producing captivating and visually appealing photography content tailored specifically for social media platforms.
Education
Bachelor of Science - Public Relations, Advertising, And Applied Communication
University of Oregon
Eugene, OR06-2023
Skills
- Business Correspondence
- Content Creation
- Campaign tracking
- Data Analysis
- Client Engagement
- Project Support
- Campaign Development
- Event Planning
Accomplishments
- Completion of the Concert Career Pathways Internship
Timeline
Marketing Intern
The Uc Theatre
08.2023 - 06.2024
Marketing Manager
University of Oregon Music & Concerts
09.2020 - 06.2023
Social Media Coordinator
Plato's Closet
06.2017 - 09.2019
Bachelor of Science - Public Relations, Advertising, And Applied Communication
University of Oregon
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