ATITKUMAR SHAH
Old Bridge
Summary
Accomplished leader with extensive expertise in strategizing and overseeing all aspects of global supply chain operations, demand forecasting, B2C, B2B and e-commerce activities. Demonstrated success in procurement, manufacturing, eCommerce Marketplaces and distribution management. Proven ability to lead and manage cross-functional teams, driving product supply and enhancing productivity, Online sales and Marketing. Adept at risk mitigation and executing supply chain and eCommerce strategies to ensure efficient end-to-end pipeline management and supply planning. Skilled in negotiation and strategic decision-making, perfected by 14 years of experience in leading organizational business units. Experienced in leveraging Amazon PPC and Walmart platforms to drive marketing campaigns and maximize sales performance.
Overview
14
14
years of professional experience
Work History
Team Manager
Cognizant Technology Solutions
11.2022 - Current
- Led employee relations through effective communication, coaching, training, and development.
- Proficient using the RACI Model or Responsibility Assignment Matrix to maintain and track teams' performance by clear Responsibilities, Accountability, effective Communication within the team, streamline process and avoid delays.
- Boosted employee satisfaction through regular performance reviews, constructive feedback, and personal development plans.
- Coordinated daily team operations, including scheduling practices, travel logistics, and managing resources.
- Served as a key communication link between players, coaching staff, and administration.
- Managed team budgets, ensuring efficient use of resources for equipment, travel, and events.
- Oversaw player welfare, including injury prevention, recovery protocols, and mental health support.
- Organized team meetings and events to foster cohesion and enhance team morale.
- Enhanced team productivity by implementing efficient task delegation and time management strategies.
- Collaborated with cross-functional departments to drive cohesive efforts towards common goals and objectives.
Sr. Manager – eCommerce and Supply chain Operations
Azzure Home Inc
01.2022 - 11.2022
- Provided strong leadership to enhance team productivity and morale.
- Led end-to-end supply chain operations, optimizing inventory management, demand planning, and distribution processes.
- Established a supply chain network that improved delivery times by 20%, resulting in a 40% increase in revenue.
- Proficient in lean with Six Sigma process to improve performance and reduce costs. Maintain high OTIF score to increase customer satisfaction. Maintain healthy ITR to increase product availability.
- Developed and implemented eCommerce strategies to drive online sales growth and improve customer experience.
- Collaborated with cross-functional teams to enhance fulfillment efficiency, reduce costs, and maintain high service levels.
- Analyzed data to forecast demand trends, streamline logistics, and support strategic decision-making.
- Managed vendor relationships to ensure timely deliveries, quality standards, and alignment with company objectives.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Utilized data-driven insights to make informed decisions that resulted in higher returns on investments.
ECommerce Operations and Demand Planning
Azzar Displays and COS Phones
07.2021 - 01.2022
- Successfully reduced Amazon Vendor Central chargebacks from $10,000 per month to zero within a two-month period.
- Launched and optimized e-commerce stores on platforms like Amazon Seller Central, Vendor Central, Walmart, Wayfair, eBay, Home Depot, and more. Analyzed product details, titles, bullet points, and managed A+ content for listings. Monitored seller rank and customer reviews to improve sales and product listings.
- Oversaw eCommerce operations, including inventory management, order fulfillment, and customer service to ensure a seamless shopping experience.
- Implemented a supply chain management system that reduced inventory by 40%. Developed and maintained sales forecast models, ensuring the availability of quality ingredients and efficient inventory management.
- Conducted demand forecasting and analysis to optimize inventory levels and minimize stockouts or overstock situations.
- Collaborated with marketing and sales teams to align inventory planning with promotional activities and sales targets.
- Developed and implemented a risk management system to address potential supply chain disruptions. Ensured compliance with pricing standards, maintained competitive pricing, and reduced stock shortages by 30%.
- Implemented process improvements to enhance fulfillment speed, reduce costs, and increase order accuracy.
- Monitored and analyzed key performance indicators (KPIs) to drive continuous improvement in demand planning and operational efficiency.
- Optimized the use of advanced analytics tools to support decision-making in the supply chain process.
- Participated in Sales and Operations Planning meetings to review forecast results, discuss discrepancies, and align on corrective actions as needed.
- Monitored performance indicators related to forecast accuracy, identifying areas for improvement within the demand planning function.
- Developed comprehensive reports for management, highlighting key demand planning metrics and insights.
- Optimized eCommerce operations by analyzing user data and making strategic adjustments to product offerings and website design elements as needed.
- Nurtured relationships with thought leaders and experts within our chosen field, enabling the exchange of ideas and insights that inspired innovation in our operations or service delivery models.
- Managed department budget, ensuring cost-effective operations while maintaining high-quality standards.
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Implemented A/B testing to improve user experience and optimize digital marketing efforts.
- Utilized Amazon PPC Ads and Walmart Connect Ads Manager to create targeted paid advertising campaigns that drove traffic and conversions on the Amazon and Walmart accounts.
- Managed the performance of third-party sellers on the Walmart Marketplace, ensuring alignment with business objectives.
- Collaborated with marketing and buying teams to develop promotional campaigns and pricing strategies.
- Ensured compliance with Amazon's vendor policies and performance metrics.
- Supported third-party sellers by providing guidance on listing optimization, pricing strategies, and inventory management.
- Monitored seller performance metrics such as customer feedback, order fulfillment, and product quality.
Sr. Manager – Supply chain and eCommerce
Health Concepts LLC
02.2017 - 10.2020
- Led demand planning and forecasting to align inventory levels with customer demand and minimize stock discrepancies.
- Developed and managed production schedules to optimize resource utilization and meet delivery deadlines.
- Analyzed data on inventory turnover, lead times, and order patterns to enhance supply chain responsiveness.
- Collaborated with procurement and logistics teams to ensure timely availability of materials and efficient distribution.
- Implemented inventory optimization strategies, reducing excess stock and improving overall supply chain efficiency.
- Streamlined order processing workflows, reducing lead times and increasing order accuracy.
- Implemented warehouse management systems (WMS) to optimize inventory storage and retrieval processes.
- Developed and executed logistics strategies to enhance delivery speed and reduce shipping costs.
- Enhanced customer service protocols, resulting in a 20% increase in customer satisfaction ratings.
- Conducted regular audits and demand forecasts to maintain optimal inventory levels and minimize stockouts.
- Negotiated with suppliers to secure favorable terms and improve supply chain reliability.
- Monitored key performance indicators (KPIs) such as order fulfillment rates, return rates, and customer feedback to drive continuous improvement.
- Analyzed sales data and market trends to make informed decisions on product offerings and pricing strategies.
- Integrated eCommerce platforms with ERP systems to streamline data flow and enhance operational efficiency.
- Led a team of customer service representatives, warehouse staff, and logistics coordinators to achieve operational goals.
Sr. Executive – S&OP Planning
Polycab Wires Ind Ltd
12.2010 - 11.2016
- Boosted operational efficiency through implementation of lean principles, resulting in reduced waste and improved production timelines.
- Streamlined operations for increased efficiency by identifying bottlenecks in sales processes and implementing targeted solutions.
- Led cross-functional S&OP meetings, aligning sales, production, and inventory plans to optimize resource allocation and meet demand.
- Analyzed sales forecasts, inventory levels, and production capacity to develop integrated planning strategies.
- Collaborated with finance, marketing, and operations teams to balance supply and demand, enhancing forecast accuracy.
- Developed KPIs to monitor S&OP performance, driving continuous improvement in planning and operational efficiency.
- Identified and mitigated supply chain risks, implementing contingency plans to ensure continuity in high-demand periods.
- Cultivated a culture of continuous improvement by promoting open communication channels for feedback from all levels within the organization.
- Negotiated favorable contract terms with vendors, leading to significant cost savings while maintaining product quality and timely delivery.
- Maximized revenue potential through diligent market analysis and identification of growth opportunities in emerging markets.
- Implemented comprehensive risk management strategies to protect the organization from unforeseen financial pitfalls.
- Reduced personnel costs by restructuring the management hierarchy to eliminate redundancies and promote cross-functional collaboration.
- Developed high-performing teams by recruiting top talent and fostering an environment conducive to professional development and personal growth.
- Led development and launch of new product line, which became market leader within months.
- Spearheaded corporate restructuring to streamline operations, significantly enhancing organizational efficiency.
- Established sourcing rules and assignment sets for 100K SKUs across 7 manufacturing locations and 55 depots, ensuring optimal Advanced Supply Chain Planning (ASCP).
Education
Bachelor of Commerce - Business and Accounting
Gujarat University
Skills
Team Leadership and Agile Culture
Budget and Resource Management
Strategic Account Management
Marketing and Data Analytics
Customer Engagement and Sales
Supply Chain Optimization
RACI Model or Responsibility Assignment Matrix
E-commerce Management
Risk and Compliance
Operational Efficiency
Strategic Planning
Cross-Functional Collaboration
Vendor and Customer Relations
Lean with Six Sigma
Continuous Improvement
Websites
Timeline
Team Manager
Cognizant Technology Solutions
11.2022 - Current
Sr. Manager – eCommerce and Supply chain Operations
Azzure Home Inc
01.2022 - 11.2022
ECommerce Operations and Demand Planning
Azzar Displays and COS Phones
07.2021 - 01.2022
Sr. Manager – Supply chain and eCommerce
Health Concepts LLC
02.2017 - 10.2020
Sr. Executive – S&OP Planning
Polycab Wires Ind Ltd
12.2010 - 11.2016
Bachelor of Commerce - Business and Accounting
Gujarat University