Atlas Morgan

As an experienced Director of Program Management with a proven track record in managing complex projects and sizable budgets, there is a shared responsibility for a $60+ million portfolio for Ogilvy at Verizon (Business and Consumer). Priorities are to allocate resources and tasks effectively to ensure teams remain focused and productive. Leadership extends to managing all operational aspects, leading cross-functional teams, and mentoring junior staff to support their professional growth.

Key Achievements:
Supporting notable projects, including "Beyonce x Verizon - Can’t B Broken," "Verizon My Plan & NFL," Totalmente."

• Event Management of a brand-focused war room for social listening to elevate brand presence and engagement during the 2024 Super Bowl.
• Event Management of a production-focused training session for all Verizon-affiliated Producers and Creative personnel.
• Assisted senior leadership in managing all aspects of operations.
• Oversaw annual budget planning processes, ensuring financial goals were met while maintaining optimal resource allocation across departments.

• Responsible for recruiting, hiring, and training of team members.
• Responsible for 40+ million in agency fee and scope management
• Brand responsibility: AbbVie, Agios Pharmaceuticals, Astra Zeneca, Biogen, BioXcel Therapeutics, Cytokinetics, Exelixis, Fractyl Health, GSK, Incyte Corporation, Inflamatix, Eli Lilly, Novartis, Pharmacyclics, Pfizer, Rhythm Pharmaceuticals, Sanofi, Servier Pharmaceuticals, Takeda, Teva, UCB, Vifor Pharma
• Operations Deliverables: Included Lexicon Development, Scientific Message Platform Development, Gap Analysis, Message Evolution, Audience Guides, Competitive Analysis, Publication Strategy Advisory Boards, KOL (Identification, Sentiment Analysis, & Engagement) Planning, Steering Committees, HCP Slide Decks, Product Theaters, Congress Surveillance, Speaker (Training, FAQ, & Bureau) Support, National Broadcasts, Webcasts, KOL Videos, Infographic Videos, MOA (mechanism of Action) Videos, Live Broadcasts, Promotional Recordings, & Product Theater Pre-Recordings.
• Project leader for the Best Practices leadership committee and a member of "We@IPG" IPGs Equity Diversity and Inclusion board.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

• New Business Pitches and RFP Submissions
• Mentored junior project managers in best practices, fostering a culture of continuous learning within the team.
• Managed projects from procurement to commission.
• Championed processes for remote work during a global pandemic while fine-tuning operations across all North American locations
• Brand Responsibility: WPP Open X The Coca-Cola Company, Johnson &Johnson, GSK, Zoetis Pet Health, Vogue International (OGX, Maui Moisture), America 250, The American Pork Board, Dove.

• Directed Project Management for all North America markets & Local Interagency teams
• Brand Responsibility: Colgate (Full product series), Palmolive, Fabuloso, Softsoap, Irish Spring, Suavitel, Toms of Maine, Hills Pet Nutrition, hello, Ajax.
• Managed budgets exceeding $20 million while effectively controlling costs through diligent financial oversight.

• Led cross-functional teams for successful project delivery within scope, schedule, and budget constraints.
• Monitored project progress, identified risks, and implemented corrective measures to acquire success.

• IT strategy and training in partnership with iHeart Corporate Information Systems Team and Chief Leadership.

• Web production for all promotions and sweepstakes platforms
• Analyzed audience engagement metrics, prioritizing future content acquisition based on historical data.
• Ensured consistent branding across all online platforms by establishing style guidelines and best practices.
• Managed troubleshooting efforts for published content, assigning team members to correct performance issues and malfunctions.
• Collaborated with designers and developers to create visually appealing and highly functional websites.
• Tested websites at different design and production stages to assess conformance with designs.
• Utilized Google Analytics to monitor websites and other digital content and recommended strategies and updated channels to improve performance.

• Technical operations responsibility covering The Americas, The Caribbean, and Pacific Island countries
• Trained 56 loyal employees (mostly retirees and veterans) on new technology platforms so they could maintain employment, developing a easy to use technical manual for reference
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Planned, designed, and scheduled phases for large projects.
• Implemented innovative targeting techniques to reach niche markets and increase overall audience engagement.
• Streamlined internal workflow processes by implementing project management tools that improved team efficiency and collaboration capabilities drastically.
• Supervised online and offline ad campaigns, reporting on results.
• Maximized ROI by continuously monitoring campaign metrics and adjusting strategies as needed.
• Developed comprehensive reports for senior leadership on the effectiveness of media campaigns, informing future decision-making processes.
• Created and implemented systems and processes for monitoring media coverage.
• Conducted media training for company executives and business leaders.
• Travel to airport locations in all markets of responsibility for integrity and inventory audits

• I provided dedicated support and cybersecurity measures for all New York Racing Association's facilities.
• Collaborated with IT teams to integrate security measures into the development and deployment of new applications.
• Conducted security audits to identify vulnerabilities.
• Performed regular reviews of user access rights, minimizing the risk posed by insider threats or compromised accounts.
• Reduced risk of cyber attacks by conducting regular vulnerability assessments and penetration testing.
• Authored security incident reports, highlighting breaches, vulnerabilities and remedial measures.
• Educated employees about cybersecurity best practices, reducing instances of user-related incidents significantly.
• Developed business continuity plans, allowing the organization to maintain operations during unforeseen events or disasters.

• Implemented IT infrastructure upgrades, ensuring minimal downtime during the transition process.
• Improved system performance by identifying and resolving technical issues in a timely manner.
• Delivered service and support to customers at all LiveNation/ Ticketmaster venues.
• Documented system configuration, mapping and processes.
• Supported system users, educating employees on troubleshooting and problem-solving protocols.
• Implemented networking and server changes to meet client budgets and needs.