ATUSSA RAOUFIAN

• Leading a global cross-functional matrix project organization of 8 core members bringing radical digital embedded medical device innovation to Ostomy Care market: Piloting of product and services, developed go-to-market models for local subsidiaries, Oversee scaling of IT App and Backend, Launch preparation and execution.
• Internal and external stakeholder management
• Project lead of scaling infrastructure as well as Marketing and service toolboxes for national launches
• Stakeholder management and engagement in HQ, salesforce, customers and KOLs.

• Develop and launch new Medical Service Programs for patients in cooperation with HICs in collaboration with cross functional team along customer journey
• Responsible for multichannel communication content, branding and digital campaigns.

• Managing and leading a team of 23-30 employees
• Led a successful change management initiative in reorganizing the entire business unit resulting in effective economic synergies for the entire organization
• Developed and rolled out an International Marketing Excellence Program (Common Language of Marketing)
• Ensure marketing effectiveness through market evaluation and reaction to short term and long-range issues that need attention and solution-based options including ATL/BTL/Digital/social media
• Design and implement comprehensive marketing strategies to rejuvenate brands and gain market share
• Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging
• Develop and nurture an open and cross functional leadership style and culture
• Full P&L responsibility.

• Mass market, responsible for the brand 'Taxofit' in Germany and lead a team of 5 – 7 marketing professionals
• Complete strategic brand management across all aspects including marketing mix (ATL/BTL/Digital/Social)
• Developed brand positioning and launch into new sports nutrition category
• Lead and develop team while ensuring close working relationships with all relevant departments i.e
• Sales, Key Accounts, HR, Production, Supply Chain, Logistics, Scientific & Regulatory, R&D and Market Research
• Innovate first-time long-term innovation pipeline to realize over proportional growth
• Full budget and sales revenue responsibility and accountability
• Strategic future overview of brand within company.

• Global Marketing Advanced Wound care
• Ownership responsibility for identifying significant commercial opportunities, leading and executing global commercial strategy and advancing key innovations in close cooperation with all cross functions and affiliates
• Established global brand platform for woundcare brands, increasing sales volume by 57% in two years
• Four months US Strategic Assessment to evaluate and deploy new field and marketing strategies including KOL management.
• Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.

• Regional responsibility for OSG (Orthopedic Soft Goods) and Spinal Bracing, focus US Market - the largest market for the category at BSN medical - including product range completion, new line acquisition, NPDs & portfolio harmonization.

Global Marketing Orthopedic Soft Goods

• Responsible for development, leadership and execution of global marketing and business strategy for OSGs.

• International Brand Leadership Unit – NIVEA Personal Care
• Responsible for development and execution of the Asia/Pacific regional Personal Care product/brand strategies and coordination of all product marketing mix activities (ATL communication)
• Supervisory: Junior Product Manager.

• International Business Unit - Personal Healthcare
• Responsible for the global consumer categories of condoms, liquid adhesives, disinfection, sports and wound care products
• Development of global positioning, brand philosophy, packaging, product range extensions and international communication
• Managed cross-functional teams for the successful development and launch of new products.
• Supervisory: 3 Product Manager, 6 interns.

• National marketing department - Personal healthcare
• Responsible for the 'HANSAMED'/'Hansaplast' products.
• Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.

• National marketing department – Orthopedics.
• Developed creative briefs for new products and marketing tactics in collaboration with package design team, consumer marketing and outside agencies.