Aubree Williams

Responsible for overseeing the different advertising projects, activities and channels that Enhance uses to reach customers. Duties include setting goals and a timeline for carrying out advertising campaigns, providing guidance to team members, such as Graphic Designers and Content Writers, collecting data on customer reach, and evaluating the success of different marketing methods.

● Overseeing the design and content of advertising campaigns to ensure they meet the needs of the
target audience
● Collaborating with clients or leadership to determine the goals of advertising projects and
strategizing plans to meet those goals
● Running campaigns to introduce prospective customers to new product releases and build brand
awareness
● Consistently managing and overseeing advertising campaigns to ensure they’re engaging
customers and bringing in results
● Analyzing results from each campaign to determine what was successful and what to improve for
the next campaign
● Leading brainstorming sessions with team members to cultivate ideas for new advertising
campaign concepts, including content and design elements
● Negotiating contracts
● Conducting and analyzing research
● Working with budget and pricing strategies

• Assists the Marketing Director in the development and implementation of marketing and sales materials.
• Assists the Marketing Director with the development of the annual marketing plan.
• Manages advertising campaigns to ensure they reach the right target audiences and meeting the campaign goal.
• Assists the Marketing Director in analyzing campaign goals and suggesting improvements or other strategies for future campaigns.
• Responsible for brainstorming new project and campaign ideas, as well as ideas for new products and services.
• Collaborates with members of the marketing team and various other teams within the bank to develop campaign goals and strategies.
• Manages advertising agency and vendor relationships.
• Responsible for marketing project and budget management.
• Manages the bank’s social media: creating content, scheduling and managing posts, reviewing analytics, and responding to mentions and comments.
• Manages the bank’s annual month-long United Way Pacesetter campaign, Employee Appreciation Week, All Colleague Meeting, Business After Hours events, and Hiring Events: goal setting; ensuring each event remains within budget; working with vendors for venues, menus, employee and client gifts; invitation and communication creation; working with all 27 FFB branches to ensure individual branch goals are met; event analysis and suggestions for future events.
• Responsible for maintaining continuing education: attending online conferences and seminars; completing required regulatory compliance courses through FFB University; completing training required for the upkeep of my Certified Financial Marketing Professional (CFMP) certification.
• Some website management and content creation.
• Participates in new product implementation testing.
• Various other marketing duties as assigned.

• Hired to develop and grow the bank's Marketing Department from the ground up
• Create and maintain an annual marketing budget of over $500,000
• Maintain and manage several GL accounts, ensuring they stay within the annual budget
• Work with the various departments in developing & implementing marketing strategies and products
• Some web development and maintenance
• New product research, development, and implementation
• Market research
• Develop creative and effective marketing strategies of bank products and services
• Write press releases
• Manage the annual marketing calendar
• Manage the bank's community development and sponsorship initiatives
• Research new promotional items and manage the bank's supply of those items

I was responsible for implementing the various marketing strategies of the bank. I worked with my coworkers in the Marketing Department in the development of new products and programs. I was the community development liaison responsible for coordinating many of the bank's philanthropic efforts. I managed the bank's supply of promotional items and worked with the vendors researching and ordering items for the bank. I designed many of the bank's ads and other marketing materials, for use both internally and externally. I wrote company letters. I was responsible for the intake and processing of all Marketing invoices. I was a leader in the bank's corporate culture program, responsible for implementing the program at my location.