Aubrey Hernberg
Canton,MA
Summary
Digital Customer Experience and Marketing leader specializing in optimizing end to end user journeys across ecommerce and lifecycle channels. Proven track record driving engagement, conversion, and personalization through data driven strategy, experimentation, and cross functional leadership.
Overview
8
8
years of professional experience
Work History
General Manager, Growth Marketing
Tala Lighting
02.2025 - Current
- Own end to end digital customer journey across D2C and B2B, driving discovery, conversion, and retention
- Lead data driven optimization of digital experience across site and lifecycle channels
- Manage global omni channel marketing calendar across launches, promotions, and seasonal campaigns
- Own B2B and D2C email marketing, including strategy, creative, execution, and performance
- Oversee dropship partnerships and digital merchandising, ensuring seamless onboarding and high performing product pages
- Lead segmentation and personalization strategy to deliver more relevant customer experiences
- Partner cross functionally with product, growth marketing, and operations teams to align experience with broader business goals
Manager, Global Campaigns
Rapid7
Boston, MA
06.2023 - 01.2024
- Led integrated marketing strategies across web, email, and campaign experiences
- Translated complex product offerings into clear, conversion focused digital journeys
- Leveraged performance data and customer insights to optimize campaigns and improve conversion
- Partnered with UX, product, and creative to ensure consistency across digital touchpoints
- Managed cross functional execution, aligning stakeholders and delivering global initiatives on time
- Streamlined workflows to improve efficiency and speed to market
Manager, Promotional Campaigns & Product Merchandising
Wayfair
Boston, MA
06.2018 - 05.2023
- Owned curated merchandising for furniture and decor, delivering relevant, on trend assortments across all customer touchpoints
- Led promotional strategy across key categories, aligning with business and brand priorities
- Partnered with suppliers to negotiate and secure competitive promotional offers
- Developed and executed supplier funded marketing programs
- Managed end to end campaign execution across channels
- Led and developed a team of associates
Education
BS - Economics, Magna Cum Laude
University of Massachusetts Amherst
BS - Managerial Resource Economics, Magna Cum Laude
University of Massachusetts Amherst
Skills
- Digital Customer Experience
- Conversion Optimization
- Personalization & Segmentation
- A/B Testing & Experimentation
- Lifecycle Marketing
- Ecommerce Strategy
- CRM & Email Marketing
- Campaign Planning
- Project Management
- Data Analysis
- Cross Functional Leadership
Timeline
General Manager, Growth Marketing
Tala Lighting
02.2025 - Current
Manager, Global Campaigns
Rapid7
06.2023 - 01.2024
Manager, Promotional Campaigns & Product Merchandising
Wayfair
06.2018 - 05.2023
BS - Managerial Resource Economics, Magna Cum Laude
University of Massachusetts Amherst
BS - Economics, Magna Cum Laude
University of Massachusetts Amherst