Summary
Overview
Work History
Education
Skills
Associations, Awards & Patents
Timeline
Generic

Aubrey Howard

Kalamazoo,MI

Summary

Bridging the analog and digital ages, I merge mixtape-era ingenuity with the finesse of modern digital trends and savvy. My journey, both personal and professional, is rooted in the relentless pursuit of revolutionizing interactions through technology, content, and community. Excelling in the art of strategic brand storytelling and digital engagement, I craft immersive brand experiences that captivate and resonate with audiences, blending the ambiguity of successful creative strategy with concrete data analysis. With a profound understanding of the dynamic interplay between content creation and consumption, I specialize in developing narratives that influence behavior, strengthen relationships, and enhance well-being, positioning brands not only at the forefront of their industries but also in the minds and hearts of their audience.

Overview

9
9
years of professional experience

Work History

Social Media Manager; Brand Experience Manager

Zenoti
03.2022 - 02.2024
  • Spearheaded the evolution of this SaaS Unicorn’s brand identity, ensuring a harmonious brand experience across all digital touchpoints and reflecting a deep understanding of user-centric branding.
  • Initiated brand revitalization efforts, engaging our target audience with strategic storytelling and content optimization across social platforms. These efforts resulted in a 741% increase in Instagram following (from 1.5k to 13.5k) and a 200 basis point uplift in LinkedIn & Facebook CTR.
  • Collaborated with Zenoti’s Digital Director to pivot from a sales-led to a buyer-led conversion model, implementing a video marketing strategy that boosted brand engagement, as evidenced by a 212% increase in YouTube watch time and a 93% rise in organic engagements.
  • Created an innovative omnichannel campaign strategy for Zenoti’s first industry conference (Innergize), encompassing paid, organic, and direct communication channels, resulting in priceless UGC and a 344% increase in Zenoti's reach across social media channels.

Co-Founder, CMO

Nyssa Care
02.2018 - 02.2022
  • Pioneered an award-winning digital marketing framework, positioning Nyssa Care as a thought leader in FemTech, and represented the brand internationally, including for features in Forbes, FastCompany, and Elle, resulting in 500k gross revenue in the first year with 5k startup capital.
  • Cultivated a brand identity that resonated with women and AFAB individuals during transformative life stages, and ensured that our user experience was commiserate with our brand experience, ultimately achieving a 130% on-site conversion rate improvement through strategic branding and identity development.
  • Developed and executed innovative multichannel marketing campaigns, and eveloped all digital campaign content and architecture across Amazon, Meta, and Google. These thoughtful campaigns, coupled with organic content and event strategies, resulted in 25% QoQ business growth and significantly boosted organic revenue to 20% of total revenue within the first year.
  • Engineered an affiliate marketing program that accounted for 50% of digital revenue within six months, showcasing exceptional strategic branding and partnership development skills.

Communications & Development Manager; Board Liaison

The Family Institute at Northwestern University
01.2020 - 10.2021
  • Led DEI initiatives and strategic communications through the tumultuous year of 2020, including those from the CEO, resonating with diverse stakeholders and surpassing yearly fundraising goals through digital, print, and event campaigns.
  • Designed and executed and managed digital, print, and event fundraising campaigns, demonstrating adeptness in leveraging brand storytelling to connect with diverse stakeholder groups, including donors and the Board of Directors.
  • Developed and executed compelling outreach programs, such as the "Talking to Kids You Love" series, "The Mental Health Toolbox," and a special speaker series showcasing Family Institute clinicians.
  • Streamlined operations by managing The Family Institute’s board portal, the Bette D. Harris Clinic's website, the Blackbaud donor database, and all nonprofit reporting and grant applications.

Co-Founder; Partner

10 INC Consultancy
06.2015 - 01.2020
  • Directed product and brand launches, fostering strategic partnerships within the CPG, entertainment, and hospitality sectors, showcasing expertise in building compelling brand narratives and market positioning strategies.
  • Streamlined operational processes for improved efficiency and cost reduction for our clients.
  • Drove company expansion into new markets, increasing overall brand visibility and recognition.

Education

MLIS -

iSchool, University of Washington
Seattle, WA

BA in English Literature -

Tulane University
New Orleans, LA

Skills

  • Brand Strategy & Identity Development: Expertise in crafting compelling brand stories and identities that resonate with target audiences and differentiate in the market Adept at copywriting and content creation for social media, email marketing, and web content Experience creating successful influencer, partnership, community engagement and brand promotion strategies Fluent in Cision, Meltwater, Sprout Social and other social listening/publishing tools
  • Digital Engagement & Omnichannel Marketing: Proven success in orchestrating digital engagement strategies that enhance brand presence and consumer loyalty across multiple platforms Experience with strategic problem-solving, analytics and reporting, research, user journey mapping, advertising, channel optimization, campaign creation, campaign management, and audience analysis Fluent in Amazon, Google, Meta, Pinterest, LinkedIn, and YouTube advertising, Jira, Tableau, Asana, Basecamp, Hubspot, Salesforce, Shopify, Klaviyo, Mailchimp, Constant Contact, Airtable, MS Project Manager, and PowerBI
  • Creative Content Production: Adept in the ideation and production of engaging content that strengthens brand visibility and audience engagement Experience in media kit creation, social listening, photography and videography, editing, and strategic planning Fluent in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere), Canva, Figma, Visio, Mural, and Veed

Associations, Awards & Patents

  • Amazon Force for Good (2022)
  • James Beard Award (2015 & 2023)
  • Racine Tech Prize (2021)
  • US Utility Patent D935,735 (2018)
  • Advisory Board Member; Apologue Spirited Liqueurs, 2016-Present
  • Volunteer, Drinking Fountain Board Member, Hastings Public Library

Timeline

Social Media Manager; Brand Experience Manager

Zenoti
03.2022 - 02.2024

Communications & Development Manager; Board Liaison

The Family Institute at Northwestern University
01.2020 - 10.2021

Co-Founder, CMO

Nyssa Care
02.2018 - 02.2022

Co-Founder; Partner

10 INC Consultancy
06.2015 - 01.2020

MLIS -

iSchool, University of Washington

BA in English Literature -

Tulane University

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