Audra Laughman
Kansas City,KS
Summary
Area Business Manager, Rare Blood Disorders with 24+ years of success achieving territory sales through advanced healthcare and product experience. Applies comprehensive clinical knowledge of products to promote clinical and economic benefits and increase market share. Creates and launches sales plans, including branded messages and educational programs to raise product awareness. Cultivates productive relationships with service providers, opening and growing accounts and establishing long-term solid working relationships.
Overview
26
26
years of professional experience
Work History
Area Business Manager, Rare Blood Disorders
Sanofi Genzyme
03.2023 - Current
- Increased sales revenue by implementing strategic business plans and expanding client base.
- Developed strong relationships with targeted physicians, key accounts, and other stakeholders for long-lasting partnerships and increased profitability.
- Implemented efficient territory management practices, optimizing resource allocation and coverage.
- Conducted regular business reviews with team members, identifying areas for improvement and growth opportunities.
- Exceeded volume goals, currently ranked number 1 in my division.
- Currently appointed to Enjaymo Leadership position.
- Improved patient outcomes through regular collaboration with healthcare providers to ensure proper use of specialty medications.
- Worked cross-functionally to address needs within territory in order to grow advocacy and awareness of rare blood disorders.
Cardiovascular Specialty Representative
AstraZeneca Pharmaceuticals
10.2017 - 03.2023
- Built relationships with cardiologists, pharmacists, mid-levels and nurses to support proper use of AstraZenecas products both in hospitals and clinics.
- Successfully worked in cross functional teams in order to get Farxiga on several key hospital formularies for its new indication, heart failure.
- Currently appointed several regional leadership positions.
- Project Agility pilot leader.
- Fueled market share growth from O to 30% in Cardiology during first year of launch of Farxiga for heart failure.
- Worked with fellowship programs and MSL to launch educational programs.
- Continually exceeded established sales goals finishing off every year above goal.
- Developed and implemented cross team collaboration, KC Farxiga.
- Worked with counterpart to get Brilinta on NKC and KU hospital discharge plan for all STEMI patients.
Specialty Pharmaceutical Representative
Inventiv Health
04.2015 - 10.2017
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding company quotas.
- Documented growth year over year when selling Adair and Tanzeum for GSK.
- Ignite award winner in 2016.
- Kansas City District Trainer.
- Worked closely with nurse educator, physicians, and nurses to help educate patients starting on our GLP-1.
- Moved over to Sanofi to sell Multaq to Cardiologist.
- Implemented expertise in cardiovascular healthcare, sales and market trends to boost product performance in target regions, ranking among top 24 nationally.
Cardio-Metabolic Sales Specialist
Vivus Pharmaceuticals
01.2013 - 03.2015
- Championed a new product launch within the assigned territory, driving awareness, and demand among key customers.
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
- Ranked 25 nationally for new prescriptions.
- Developed key opinion leader to become regional speaker.
- Created and implemented sales strategies to successfully meet and exceed company targets.
- Minimized generic substitution and gained product pull-through within territory both with providers and will pharmacies.
Pharmaceutical Sales Representative
Publicis Touchpoint Solutions
09.2011 - 01.2013
- Developed and implemented strategically sound business plans and tactical strategies with team members.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding quotas.
- Communicated with customers by employing effective selling, listening and negotiation skills while using proper terminology, approved messaging and branded materials.
- Analyzed market share trends of competitor and developed strategic plan to grow products.
- Attended or exceeded sales goals each year.
Specialty Pharmaceutical Representative
Pfizer
08.2003 - 03.2006
- Worked with primary care sales team to collaboratively reach targets within neurology and hospital settings, which led to consistently exceeding quotas with all three products.
- Launched new migraine medicine and was able to get it on Scripps Health System Formulary as preferred status within first year of launch.
- District representative award winner numerous quarters between 2003-2006.
- Convention trip winner, Academy of Neurology, in 2004.
- Worked in cross functional teams to grow access in our assigned military accounts.
- Gained experience with buy and bill with biologic, Rebif.
- Worked with UCSD residency program and MSL on educational opportunities.
- Partnered with the Headache Center of Southern California to promote patient education.
- Partnered with the local San Diego chapter of the Multiple Sclerosis Society to bring Rebif across America to San Diego.
Pharmaceutical Sales Representative
Pfizer
03.1999 - 07.2003
- Finished top 10 in the Alta division 3 out of 4 years.
- Regional representative of numerous quarters between 1999-2003.
- Successfully launched two new in class medications.
- Developed local thought leaders into speakers.
- Worked with my team to develop San Diego Physician Assistants society.
- Worked in Cross-functional teams to impact sales within specific accounts.
- Coordinated selling efforts with cross-functional teams to organize Patient Health Fair in El Centro, CA.
- Team mentor to new representatives.
- Communicated with customers by employing effective selling, listening and negotiation skills while using proper terminology, approved messaging and branded materials
Education
Bachelor of Arts - Sociology
University of San Diego
San Diego, CAMBA - Business
University of Phoenix
Skills
- Customer Account Management
- Working Hospitals
- Strong Leadership Skills
- Excellent Communication
- Territory Management
- Teamwork and Collaboration
- Knowledgeable of Rare Disease Marketplace
- Strong Presentation Skills
- Excellent Negotiation Skills
Timeline
Area Business Manager, Rare Blood Disorders
Sanofi Genzyme
03.2023 - Current
Cardiovascular Specialty Representative
AstraZeneca Pharmaceuticals
10.2017 - 03.2023
Specialty Pharmaceutical Representative
Inventiv Health
04.2015 - 10.2017
Cardio-Metabolic Sales Specialist
Vivus Pharmaceuticals
01.2013 - 03.2015
Pharmaceutical Sales Representative
Publicis Touchpoint Solutions
09.2011 - 01.2013
Specialty Pharmaceutical Representative
Pfizer
08.2003 - 03.2006
Pharmaceutical Sales Representative
Pfizer
03.1999 - 07.2003
MBA - Business
University of Phoenix
Bachelor of Arts - Sociology
University of San Diego
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