Audra Madison
Owings,MD
Summary
Strategic marketing executive currently directing brand evolution and revenue growth for the Maryland Jockey Club and the Historic Preakness Stakes, one of North America's premier Triple Crown horse racing events. Demonstrated success in transforming iconic entertainment and sports properties through innovative marketing initiatives and digital transformation. 15+ years of experience leading high-performing teams and managing multi-million-dollar campaigns across entertainment, sports, and financial services. Proven track record of building strategic partnerships, driving audience engagement, and delivering measurable revenue growth through data-driven marketing strategies.
Overview
14
14
years of professional experience
Work History
Vice President of Marketing
The Maryland Jockey Club
12.2019 - Current
- Orchestrated complete reimaging of Historic Preakness Stakes experience, driving 40% increase in millennial attendance
- Generated $10M+ in revenue through innovative sponsorship packages and experiential marketing initiatives
- Led team of 8 marketing professionals across digital, events, PR, and creative functions
- Developed strategic partnerships with entertainment brands, resulting in expanded broadcast reach and digital engagement
- Created immersive fan experiences combining traditional racing heritage with modern entertainment elements
- Implemented data-driven marketing strategies yielding 35% increase in customer lifetime value
Assistant Vice President - Marketing Strategit
T. Rowe Price
07.2017 - 10.2019
- Managed $3.4M marketing portfolio delivering 25% growth in target market share
- Pioneered digital-first engagement strategies improving customer acquisition efficiency
- Led cross-functional teams in developing innovative financial education content platforms
Digital Marketing Program Manager
Bank of America
03.2011 - 06.2017
- Transformed customer loyalty program driving 90% increase in digital engagement
- Managed integrated marketing campaigns reaching 9M+ customers
- Developed entertainment and lifestyle partnerships enhancing premium customer experiences
Education
MBA - Business Administration
University of Phoenix
Charlotte, NCBachelor of Science - Mass Communication
Bennett College
Greensboro, NCSkills
- P&L Management & Revenue Growth
- Team Development & Mentoring
- Change Management & Innovation
- Strategic Planning & Execution
- Experience Design & Production
- Audience Development
CORE COMPETENCIES
Strategic Leadership
Brand & Entertainment Marketing
- Content Strategy & Storytelling
- Partnership Development
- Crisis Management
- Digital Transformation
- Data-Driven Decision Making
- Marketing Technology
- ROI Optimization
- CRM Strategy
Digital & Analytics
Timeline
Vice President of Marketing
The Maryland Jockey Club
12.2019 - Current
Assistant Vice President - Marketing Strategit
T. Rowe Price
07.2017 - 10.2019
Digital Marketing Program Manager
Bank of America
03.2011 - 06.2017
MBA - Business Administration
University of Phoenix
Bachelor of Science - Mass Communication
Bennett College
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