Summary
Overview
Work History
Education
Skills
Timeline
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Audra Haugen

Godley,TX

Summary

Experienced sales professional and people leader with a proven track record of driving success in regional territories through strategic planning and effective team leadership. Skilled in implementing sales strategies that align with business goals and foster client relationships. Recognized for collaborative efforts and adaptability in dynamic environments, ensuring consistent results and team cohesion.

Overview

12
12
years of professional experience

Work History

District Sales Manager

Walters Wedding Estates
11.2024 - Current
  • Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
  • Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
  • Increased sales revenue by developing and implementing effective sales strategies for the district.
  • Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Assessed competitive landscape regularly to adapt strategies accordingly and maintain a leading position in the market.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing close ratios resulting in over $7,000,000 YTD.

Wedding Specialist

Walters Wedding Estates
03.2017 - 11.2024
  • Expand Walters Wedding Estates year-round weddings and revenue.
  • Demonstrate technical selling skills and product knowledge in all areas to ensure effective and accurate presentation/representation of products and services.
  • Recommend changes and products, services and policy by evaluating results and competitive developments.
  • Build and manage a pipeline to forecast both short and long-term goals.
  • Cultivate relationships and collaborate with team members in various business units within organization to maximize revenue.
  • Consistent top-performer and multiple-time sales leader in my region year over year.

Account Manager

AutoTrader.com
09.2015 - 03.2017
  • Manage and retain a large book of business post-sale environment.
  • Maintain profitable relationships with clients, both new and experienced.
  • Perform weekly calls with independent dealerships to compile and organize local market data for the dealer’s lot/inventory, scarcity reports to pinpoint optimal pricing to maximize profits.
  • Take care of online merchandising photos, comments, specialties/services, history & mission statements.
  • Positively impact dealer operations and project implementation processes.
  • Helped launch Meraki Board to the Dealer Services Center to hopefully enhance morale and give employees a voice not only improve their own work responsibilities but across the company.
  • Strategically implement training to team to help cut sales process time while making better customer experience.

Account Manager

Amazon Local Amazon.com
01.2013 - 09.2015
  • Drive creative production and digital marketing operations within post-sale environment.
  • Forge and cultivate profitable relationships with clients, facilitating development of new contracts.
  • Play key role in implementation and completion of client projects covering categories within advertising department.
  • Coordinate production flow, ensuring high levels of productivity and timely delivery of products.
  • Positively impact dealer operations and project implementation processes.
  • Expedited enhanced sales lifecycle through creation of Fine Print Wiki Project, identifying and targeting areas in need of improvements.
  • Cut sales process time while generating enhancements for sales, quality, and account management teams.
  • Created and launched successful advertising campaigns for small local businesses and major retail chains.

Account Executive

Amazon Local Amazon.com
06.2013 - 01.2015
  • Innovated sales strategies for accounts and identified new business prospects that aligned with Amazon Local Merchants.
  • Achieved and surpassed goals in the areas of sales prospects, cold calling and new business development retention.
  • Provided expert management of leads and accounts performance and thorough operation of Sales Force CRM.
  • Forecasted revenue and cross-checked advertising strategies utilizing Tableau.
  • Maintained a superior commitment to customer service excellence and overall satisfaction.
  • Contributed to revenue growth and client satisfaction.
  • Consistently ranked among top 10% in four different regions nationally.
  • Built and maintained profitable sales pipeline.
  • Contributed to Zipcor project, rolling out prospecting tool that boosted revenue while minimizing prospecting times.
  • Successfully sold and retained highest-grossing client Amazon Local – Lego Land Last Amazon site campaign for this client grossed over $125K.

Education

Bachelor of Science - Communication Studies, Business Administration

TEXAS TECH UNIVERSITY
Lubbock, Texas

Skills

  • Dynamic resource management
  • Revenue growth strategy
  • Proven track record in meeting sales targets
  • Process optimization expertise
  • Sales team leadership
  • Sales training
  • Performance improvements
  • Revenue growth
  • Sales territory management

Timeline

District Sales Manager

Walters Wedding Estates
11.2024 - Current

Wedding Specialist

Walters Wedding Estates
03.2017 - 11.2024

Account Manager

AutoTrader.com
09.2015 - 03.2017

Account Executive

Amazon Local Amazon.com
06.2013 - 01.2015

Account Manager

Amazon Local Amazon.com
01.2013 - 09.2015

Bachelor of Science - Communication Studies, Business Administration

TEXAS TECH UNIVERSITY

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Audra Haugen