Audra York
Hendersonville,TN
Summary
Results-oriented marketing leader with experience in digital strategy, planning and operations. A strategic problem solver who can lead and influence both external and internal teams resulting in business retention and unprecedented growth. Experience in building successful relationships and driving digital transformation across CPG, Healthcare, Automotive, Gas/Oil and IT industries.
Overview
12
12
years of professional experience
Work History
SVP / Managing Director
Organic (Previously Barefoot)
08.2023 - Current
- Business lead over Organic's digital "Product" portfolio
- Provide business partnership and guidance to senior client leadership across IBM and Palo Alto Networks website and marketing teams
- Lead account and growth planning to guide change and transformation in offering (from reactive/projects to customer first/solutions)
- Lead cross-discipline team to ensure successful operations and work delivery
- Secured on-going relationship with IBM as UX/experience design partner within first 6 months of relationship
- Expanded offering, resulting in incremental contracts and expected 10% YoY Portfolio growth by second year
SVP / Managing Director
Barefoot / OPMG
06.2022 - 08.2023
- Business lead for Ford US CRM account across 5 different Omnicom Precision Marketing Group (OPMG) agencies (~70 people)
- Provided business partnership and guidance to Ford senior clients through critical digital and organizational transformation, resulting in positive client feedback
- Developed account/team vision and helped set up cross-agency OPMG team models in order to deliver against Ford CRM transformation priorities
- Set-up, motivated, and enabled cross-agency and cross-discipline leadership team, leading to low team attrition in first year
- Revenue and profitability accountability of $21mm+ portfolio, achieving 15% growth in first year
- Active member of Barefoot leadership team with focus on building agency offering, promoting agency culture, and helping with growth and development of key agency (client partnership) talent.
VP/Group Director, Client Partnership
Barefoot
10.2018 - 06.2022
- Business lead over Mars Pet Nutrition digital business
- Helped Mars develop digital ecosystem vision and maturity roadmap across 9 different Mars Pet brands
- Successful set-up of Barefoot cross-discipline teams in order to help Mars successfully deliver against their roadmap, resulting in rapid growth across capabilities (revenue growth of 200% by year 3)
- Culture and team morale development
- Accountable for successful delivery against revenue of up to $12MM
- Responsible for recruiting, assessing, and managing client partnership talent to help deliver against account needs
- Promoted from Director to Group Director (2019) and then to VP (in 2021) during tenure on this business.
Director, Client Partnership
Barefoot / BBDO Digital
02.2016 - 10.2019
- Oversight and leadership across several different ExxonMobil (B2B and B2C) businesses mainly focusing on SEO, website, email strategies, and content
- Led alongside BBDO counterparts in joint Omnicom offering for ExxonMobil clients to provide truly integrated strategies and communications across all channels
- Worked globally to help develop digital best practices and playbooks to be dispersed to all ExxonMobil regions
- Responsible for successful management of client partnership team as well as revenue and growth of business units being supported, laddering up to larger ExxonMobil/Omnicom revenue model
- Member of ExxonMobil Barefoot leadership team
- Was promoted from Supervisor to Director during time on this business.
Account Supervisor
Barefoot
02.2012 - 10.2016
- Oversight and leadership of P&G Salon Professionals digital business (3 brands) and Cincinnati Children's Hospital Content and SEO/SEM work
- Managed relationship with brand team (up to BM) and provided digital guidance to address business challenges
- Collaborated with multiple agency partners on campaign development
- Supervised internal team to deliver overall project success laddering up to higher level business priorities
- Direct management of Account Executives
- Input into digital budget planning and management
- Awarded agency partner of the year by P&G Salon Professionals clients after year 1 on business, and continued high agency evaluation scores across expanded remit.
Education
Bachelor of Arts - Electronic Media
University of Dayton
Dayton12.2006
Skills
- Advertising
- Digital Marketing
- Marketing Strategy
- Digital Strategy
- CRM
- Data-Driven Marketing
- Management
- Leadership
- Senior and C-Suite Relationship Management
Accomplishments
Barefoot Leadership Team Member
Commerce Award - Barefoot
Team of the Year Award - Barefoot
Client Love Them Award - Barefoot
Agency Partner of the Year - P&G
American Advertising Awards - P&G
BBDO University Attendee - Business Development
Omnicom University - Executive Leadership Program
Additional Information
Additional Professional Experience Available Upon Request.
Timeline
SVP / Managing Director
Organic (Previously Barefoot)
08.2023 - Current
SVP / Managing Director
Barefoot / OPMG
06.2022 - 08.2023
VP/Group Director, Client Partnership
Barefoot
10.2018 - 06.2022
Director, Client Partnership
Barefoot / BBDO Digital
02.2016 - 10.2019
Account Supervisor
Barefoot
02.2012 - 10.2016
Bachelor of Arts - Electronic Media
University of Dayton
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