Audrey Acuna
Salty Crew
Orange County,CA
7
years of professional experience
Results-oriented sales management professional with over 5 years of experience driving revenue growth and improving customer satisfaction. Skilled in product development and merchandising, with strong analytical capabilities that inform strategic decisions. Focused on applying these strengths in Product Management to deliver innovative solutions and enhance market performance.
Work History
Key Account Sales Manager
1 Year 10 Months- Directed end-to-end key account management, ensuring consistent revenue generation and customer satisfaction through sell-in
- Presented product lines and pitched tailored, curated assortments for each key account
- Managed special make-up (SMUs) across accounts, overseeing entire lifecycle from set-up through pricing, production, sample approvals, and delivery
- Communicated market-condition insights to management, translating competitive intelligence and product development ideas into actionable feedback
- Built seasonal business plans by account using LY data, current business trends, and market analysis to achieve/exceed sales targets
- Collaborated with cross-functional teams to support seamless product delivery and maintain client satisfaction
- Negotiated client contracts and pricing structures, aligning terms to maximize profitability and preserve client loyalty
- Monitored account performance metrics to assess effectiveness of sales initiatives and adjust strategies accordingly
- Managed digital asset workflows, including imagery attributes and online channel copy requirements
Sales Coordinator - Key Accounts
2 Years 5 Months- Supported key account managers in order file maintenance, order entry, and daily customer communication to streamline operations
- Assisted with SMU development for key accounts by liaising between merchandising, design teams, and buyers to ensure alignment
- Ran weekly and monthly sales reports, created assortment boards for visual support, completed setup templates, and assisted with overall GTM process responsibilities
- Completed key account store visits to monitor stock and visual merchandising, assist with collab launch events, and analyze competitors
- Spearheaded all digital asset needs - organizing photoshoots, providing product attributes/copy for online selling, and working with digital content team to supply necessary imagery
- Coordinated and managed samples for style outs, location shoots, marketing opportunities, and showings
- Mentored and managed all Sales department interns season-to-season
Merchandising Assistant
1 Year 2 Months- Analyzed sales data and product responses to anticipate needs and plan stock effectively
- Supported buyers in private label product development, conducted competitive shopping, coordinated vendor calls, and contributed to pricing strategy
- Maintained open to buy report and managed month-to-month receipt flow to optimize off-price sales during the pandemic
Women's Merchandising and Design Intern
4 Months- Participated in key milestones throughout product creation process (CAD review, style outs, and sales meetings)
- Conducted competitor research and collected surf market data to inform Merchandising Manager and VP of Women's M&D
- Worked with the Global Textile Designer to create seasonal color cards
Education
Bachelor of Arts - Fashion Merchandising
- Summa cum laude graduate
- Relevant Coursework: Buying, Retail Management, International Retailing, Product Development, & Fashion Forecasting
- Study Abroad: Italy & France - International Manufacturing, Art History
Skills
SMU Product Development
Visual Merchandising
Account Management
Retail Strategy
SAP
PLM
Elastic
NuOrder
and Microsoft Office
Digital Asset Management
Sales Analysis and Forecasting
Timeline
Key Account Sales Manager
Salty Crew
12.2024 - CurrentRead More
Sales Coordinator - Key Accounts
Billabong
07.2021 - 12.2023Read More
Merchandising Assistant
Burlington
05.2020 - 07.2021Read More
Women's Merchandising and Design Intern
Volcom
05.2019 - 09.2019Read More
California State University - Long Beach
Bachelor of Arts from Fashion Merchandising
Read More