Audrey Atherton
Wake Forest,NC
Summary
Manager within the field of web analytics seeking an opportunity for career advancement and personal growth in a similar role. Over ten years experience in web analytics in an agency setting, with four years of experience managing a team. Highly detail-oriented, organized, personable, and excited to enact positive and effective change.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Team Lead, Web Analytics
ROI Revolution, Inc.
10.2019 - Current
- Manage team of 3-4 Web Analytics Specialists
- Provide customized coaching through individual and team priority setting, weekly 1:1s, quarterly personal development interviews, and annual performance reviews
- Lead biweekly team meetings as well as several company-wide task forces to promote experimentation and relentless growth
- Led agency and 150+ clients through transition from Universal Analytics to Google Analytics 4, including internal Google Analytics development stack
- Hosted internal training workshops, external webinars, and wrote many blog posts to support educational transition to GA4
- Introduced new paid Advanced Analytics and Reporting service and kicked off several client projects in Media Mix Modeling and BigQuery-based bespoke reporting out of Looker Studio
- Track ticket metrics and internal satisfaction to achieve constant improvement within the Web Analytics team
- Promote positive team environment by championing cross-departmental collaborative work, constant challenge, and employee recognition initiatives
Senior Web Analytics Data Consultant
ROI Revolution, Inc.
07.2013 - 09.2019
- First and most experienced Web Analytics Data Consultant on an Analytics team of six, independently shaping and expanding the role over six years
- Worked directly with 50+ agency clients on complex, customized tracking build-outs for a wide array of B2B and B2C ecommerce websites, lead generation models, and CRM integrations
- Devised and implemented customized tracking solutions for Google Analytics, Google Ads, Microsoft Advertising, Facebook Business Manager, and many other online advertising platforms, both with and without use of Google Tag Manager
- Maintained, troubleshooted, and improved existing tracking implementations to ensure client data was as accurate and detailed as possible
- Designed and built custom automated reports for clients and internal teams in Google Analytics, Google Sheets, and Excel
- Regularly presented innovative solutions to clients in calls and during in-person visits
- Worked with many of ROI's biggest and most complex Enterprise accounts, often with full management ownership of clients' Google Tag Manager containers
- Regularly collaborated with internal teams from six Client Services departments
- Delivered Web Analytics industry updates and Analytics skill trainings directly to all Client Services teams
- Viewed by many clients as a critical extension of their business
Education
Double Major - Mathematical Decision Sciences, Bachelor of Music
University of North Carolina At Chapel Hill
Chapel Hill, NC01.2013
Skills
- Management and Leadership
- Project Management
- Google Analytics
- Google Tag Manager
- Google BigQuery
- Google Looker Studio
- SQL
- JavaScript
- Microsoft Office
- Effective Communication
- Website Tracking and Debugging
- Data Analysis
Websites
Certification
Google Analytics Certification, September 2023
Query GA4 Data in Google BigQuery, December 2022
Server-Side Tagging in Google Tag Manager, est. January 2024
Timeline
Team Lead, Web Analytics
ROI Revolution, Inc.
10.2019 - Current
Senior Web Analytics Data Consultant
ROI Revolution, Inc.
07.2013 - 09.2019
Double Major - Mathematical Decision Sciences, Bachelor of Music
University of North Carolina At Chapel Hill
Google Analytics Certification, September 2023
Query GA4 Data in Google BigQuery, December 2022
Server-Side Tagging in Google Tag Manager, est. January 2024
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