AUDREY BATISTA-VIEIRA
Business Operations & Creative Project Management
Boston,MA
Summary
Dynamic, relationship-focused business leader with over 20 years of experience driving organizational growth, fostering cross-functional collaboration, and delivering impact across diverse industries: retail, consumer products, lifestyle, automotive, healthcare, and telecom. Excels at cultivating meaningful relationships with diverse stakeholders to deliver compelling value propositions, launch distinctive consumer brands, and lead efficient, tech-enabled program execution with strong digital and analytical fluency. Passionate about learning, culture, and connecting people through experiences and creative storytelling, while recognized for social intelligence, data-driven decision-making, and the ability to thrive in fast-paced, mission-driven environments.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Director, Business Operations, Sales and Marketing
Professional Oil and HVAC, LLC
Winthrop, MA
05.2023 - Current
- Achieved a 5x lift in gross sales by improving processes, tools, resource allocations and implementing a brand strategy.
- Reduced overhead management costs 25%, unnecessary expenses, and defined clear roles.
- Realized a 15% lift in profitability with a new pricing strategy to reflect an improved value of services.
- Led a CRM and financial management software implementation, designed KPI reporting to improve visibility by 85%.
- Identified and launched a new service offering, projected to yield $25k in incremental revenue.
- Designed brand assets to support a marketing strategy and directed all campaign execution to build awareness, reach new customers, and increase customer loyalty.
SaaS Implementation & Events Manager, Consultant
Tumbledown Farms
Sanbornville, NH
03.2023 - 05.2025
- Conducted business requirement discovery and led the SaaS procurement through the implementation of the ChowNow dining software to meet business needs and goals.
- Led vendor relationships, project timelines, risk mitigation, testing, training, and launch, while maintaining aggressive revenue targets during the pandemic.
- Managed pre- and post-operations for 12 seasonal, 125+ attended barn weddings, including staff and vendor management, customer service, billing, and facilities.
eCommerce Developer, Consultant
Lisa Courtney Designs
Rockport, MA
12.2022 - 05.2023
- Configured and launched Lisa Courtney Design eCommerce Shopify site.
- Collaborated with marketing SMEs to integrate Google Analytics, optimize keywords for SEO and PPC social marketing content.
Senior Project Manager, Strategic Initiatives, Consultant
Evenflo Company, Inc.
Canton, MA
04.2021 - 12.2022
- Led the end-to-end platform product lifecycle for Evenflo.com's re-platforming initiative, managing the technically complex migration and configuration of 14 systems from Salesforce Commerce Cloud to Shopify Enterprise.
- Pioneered new workflow operations to manage the production and go-market launch for new Evenflo commercial business revenue, including the PreciseRead Touchless Forehead Thermometer, Green&Gentle Sustainable Crib Mattress, and 4-in-1 Eat & Grow Convertible Highchair.
- Served on the executive committee to steer Evenflo's commercial rebrand initiative, orchestrating cross-functional stakeholder alignment and articulating project vision to drive strategic consensus and ensure successful delivery from inception through enterprise-wide rollout.
- Drove cross-functional collaboration with Directors of Brand Marketing and Finance, and led strategic partnerships with Tableau and YPulse, to architect and implement enterprise-level marketing KPIs within Evenflo's executive dashboard, enhancing data-driven decision-making at the leadership level.
- Developed an operating toolkit and optimized the Asana workflow application to effectively track project progress, resource allocation, quality assurance, challenges, and resolution plans, providing continuous visibility and iterative improvement throughout the development lifecycle.
Senior Project Manager, Consultant
Byram Healthcare
Boston, MA
01.2020 - 03.2021
- Project managed and primary point of contact for Byram Healthcare's end-to-end Sitecore redesign and monthly maintenance sprints - bugs, defects, new features, and minor enhancements.
- Worked closely with the offshore engineering QA team, leading the daily Scrum stand-up meetings and monitoring code review, quality assurance, regression testing, release, and deployments.
General Manager, Founder
Butter & Cayenne, LLC
Lexington, MA
05.2015 - 12.2020
- Led end-to-end project management for brand launch, including Shopify eCommerce development, SEO, and application integration, resulting in 22% customer retention and $500K in sales.
- Designed and implemented repeatable POS and fulfillment workflows, achieving a 60% gross profit margin.
- Orchestrated brand design, marketing strategy, execution, A/B testing programs, fulfillment and customer support.
- Managed international supply chain and import logistics, ensuring timely product availability and operational efficiency.
eCommerce Program Manager, Consultant
shortyLOVE
Chappaqua, NY
08.2018 - 12.2019
- Collaborated on branding, marketing strategy, content management, A/B testing campaigns and go-to-market launch plan.
- Configured and deployed a Shopify eCommerce site and integrated marketing applications that aligned with the overall strategy, encompassing awareness, lead generation, acquisition, and loyalty.
- Project managed all aspects of site launch, including timelines, budget, sourcing photographers, content writers, and designers.
- Maintained and managed site updates including SEO tags, product updates, page listings, and inventory management.
eCommerce Program Manager, Consultant
Fashion Accents
Providence, RI
03.2018 - 08.2018
- Collaborated with business owners on branding, marketing strategy, content management and go-to-market launch plan.
- Configured and deployed Shopify e-Commerce sites and integrated marketing applications that aligned with overall strategy; awareness, lead generation, acquisition and/or loyalty goals.
- Managed all aspects of site launch, including timelines, budget, staffing, design and development.
- Owned the analysis and optimization of campaign performance, testing new messages, strategies, and promotions.
- Maintained and managed site updates including SEO tags, product updates, page listings and inventory management.
Client Service Lead, Consultant
SapientNitro
Boston, MA
02.2015 - 05.2015
- Provided account management and cultivated client relationships for CVS and VME companies.
- Managed the execution and day-to-day client contact for paid media campaigns.
- Represented SapientNitro and networked with VME partners at EMC World in Las Vegas.
Marketing Manager, Consultant
Revenue Architects
03.2014 - 12.2014
- Served as a Marketing Consultant and Engagement Manager on the Revenue Architects Core Team, delivering integrated revenue strategy, systems management, and digital marketing solutions.
- Collaborated to identify and pursue project opportunities, contributing to new client acquisition, business expansion, and execution of high-impact marketing initiatives.
- Represented Revenue Architects professionally in client engagements and public channels, maintaining an active public profile, and leveraging tools including Freshbooks, Sharpspring, Google Apps, and Basecamp to support client deliverables and program execution.
Business Operations Manager, Consultant
Virtual Inc.
Wakefield, MA
08.2013 - 01.2014
- Partnered with the Marketing Director on the HubSpot CRM platform implementation, managed the communication and onboarding efforts.
- Led the executive sponsored workflow optimization initiative, creating, documenting, monitoring, and improving the existing workflow processes.
Program Director, Consultant
d50 Media
Wellesley, MA
01.2013 - 08.2013
- Directed the implementation of d50 Media's delivery workflow software solution; business requirement gathering, system procurement, custom design, roll-out, staff training and adoption.
Business Operations Manager, Consultant
International Railway, Inc.
Somerville, MA
05.2012 - 12.2012
- Led the business operations discovery, competitive analysis and business strategy for workflow operations across International Rail and Railkey Technology, LLC's SaaS rail booking, custom CRM, financial software, and analytics.
- Provided hands-on approach to re-engineering business operations at all levels of the organization.
VP, Client Services
eBay, Inc. (GSI Commerce, Inc.)
Burlington, MA
09.2010 - 12.2011
- Led eBay Enterprise Marketing Solution's $100M email marketing organization through swift organizational transitions post-acquisition while servicing 160+ client relations, maintaining productivity at 98.2% quality.
- Restructured, staffed, and directed 185 FTE matrixed teams to support existing and new business goals.
- Represented production operations for new revenue opportunities, securing over $90M in new business.
- Established and staffed a 'follow-the-sun' operating model, and played a key role in the design, resourcing, and opening of four global offices in London, New York, Seattle, and Singapore.
- Implemented processes for system outage escalation, client management, and product enhancements.
- Led the KPI dashboard initiative, offering essential visibility of business health for leadership.
VP, Production Operations
eDialog, LLC
Burlington, MA
02.2004 - 11.2010
- Architected, launched, and scaled the client service organization across four offices around the globe.
- Optimized production workflow and SaaS product to service 75 cross-industry full-service clients.
- Advanced the organization from $10 million to $90 million and positioned eDialog for 6X acquisition.
- Maintained 85% green state health, 98.2% quality, and reduced project time by 50% through automation.
- Reduced employee onboarding time by 75% and realized $600K yearly cost savings.
- Pioneered incentive programs to support innovation, career growth, and improved retention rate by 25%.
Education
Bachelor of Arts - Political Science
University of New Hampshire
Skills
- Salesforce CRM
- Pipedrive CRM
- HubSpot CRM
- SAP CRM
- Klaviyo
- Mailchimp
- Listrak
- E-Dialog
- Facebook Meta
- Google Ads
- Atlassian - Jira
- Asana
- AtTask
- Daptiv
- Basecamp
- Quickbooks
- Shopify
- SiteCore 90
- ChowNow
- Amazon Seller
- Canva
- Adobe
- Visio
- Business Development
- Strategic Partnerships
- Vendor Relations
- Organizational Planning
- Operational Efficiency
- Project Management
- Event Management
- Change Management
- Direct and Digital Marketing
- Brand Strategy
- E-Commerce
- Consumer-Packaged Goods
- SaaS Implementations
Certification
PMBOK Certification, Project Management Institute
Technical Skills
Salesforce CRM, Pipedrive CRM, HubSpot CRM, SAP CRM, Klaviyo, Mailchimp, Listrak, e-Dialog, Facebook Meta, Google Ads, Atlassian - Jira, Asana, AtTask, Daptiv, Basecamp, Quickbooks, Shopify, SiteCore 9.0, ChowNow, Amazon Seller, Canva, Adobe, Visio
Accomplishments
- Achieved 25% efficiency gain by introducing Pipedrive for estimate and proposal new business development tasks.
Timeline
Director, Business Operations, Sales and Marketing
Professional Oil and HVAC, LLC
05.2023 - Current
SaaS Implementation & Events Manager, Consultant
Tumbledown Farms
03.2023 - 05.2025
eCommerce Developer, Consultant
Lisa Courtney Designs
12.2022 - 05.2023
Senior Project Manager, Strategic Initiatives, Consultant
Evenflo Company, Inc.
04.2021 - 12.2022
Senior Project Manager, Consultant
Byram Healthcare
01.2020 - 03.2021
eCommerce Program Manager, Consultant
shortyLOVE
08.2018 - 12.2019
eCommerce Program Manager, Consultant
Fashion Accents
03.2018 - 08.2018
General Manager, Founder
Butter & Cayenne, LLC
05.2015 - 12.2020
Client Service Lead, Consultant
SapientNitro
02.2015 - 05.2015
Marketing Manager, Consultant
Revenue Architects
03.2014 - 12.2014
Business Operations Manager, Consultant
Virtual Inc.
08.2013 - 01.2014
Program Director, Consultant
d50 Media
01.2013 - 08.2013
Business Operations Manager, Consultant
International Railway, Inc.
05.2012 - 12.2012
VP, Client Services
eBay, Inc. (GSI Commerce, Inc.)
09.2010 - 12.2011
VP, Production Operations
eDialog, LLC
02.2004 - 11.2010
Bachelor of Arts - Political Science
University of New Hampshire
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