AUDREY BONFIG
Dublin
Summary
Strategic content marketer and communications specialist with 10+ years of experience creating high-impact digital content across B2C and B2B brands. Proven success in leading SEO-driven blog strategies, boosting engagement on social media, and aligning marketing initiatives with sales goals. Adept at translating data into actionable insights, managing multi-brand content calendars, and collaborating across departments to deliver measurable business results. A detail-oriented communicator with strong project management skills and a deep understanding of audience targeting, brand voice, and content performance.
Overview
9
9
years of professional experience
Work History
Digital Content Specialist
Crane Renovation Group
Columbus
01.2021 - 01.2024
- Drove social media engagement up by 2-3% across eight brand accounts (Able Roof, Mr
- Roof, Contractors Inc.) through strategic content planning, creative copywriting, and data-backed posting schedules
- Published over 150 SEO-optimized blog posts, increasing organic website traffic and improving SERP rankings for key search terms
- Led the creation and maintenance of a dynamic editorial calendar that aligned with brand goals, seasonal promotions, and KPIs – boosting team efficiency and content consistency
- Presented monthly insights and performance data to General Managers and Sales Teams, using analytics to influence decision-making and optimize content
- Spearheaded multi-departmental projects, including the development of quarterly marketing reports for the executive team and coordination of visual content (photographers, case studies) to support sales initiatives
- Orchestrated and executed internal events like the United Way Campaign and Community Cup, increasing employee engagement through targeted communications and strategic planning
- Streamlined cross-functional communication by managing CRM and CMS platforms (Podium, Listen360, WordPress, SharePoint), improving content turnaround time and accuracy
- Directed in-house graphic design resources for digital and web use, ensuring brand alignment across marketing collateral
Web Content/SEO Specialist
Worth Ave. Group
Gahanna
01.2019 - 01.2021
- Owned end-to-end content strategy and execution across three brands (Worth Ave
- Group, National Student Services Inc., and Repair My Device), increasing online visibility and user engagement
- Boosted organic web traffic and search engine rankings through the consistent development of keyword-optimized blog content and high-performing landing pages
- Produced and coded compelling blog posts using HTML and Magento CMS, improving UX and supporting inbound marketing efforts
- Generated detailed SEO performance and marketing reports for leadership, offering actionable insights based on Google Analytics, Google Ads, and keyword ranking tools
- Collaborated with the sales team to align marketing collateral with customer acquisition goals, ensuring campaigns directly supported revenue-generating initiatives
- Led brainstorm sessions with the marketing team, driving fresh ideas for campaigns and audience engagement strategies, resulting in measurable increases in brand interaction
Shift Supervisor
Starbucks
Dublin
01.2018 - 01.2019
- Cultivated strong internal communication practices, relaying strategic goals and operational updates from store leadership to frontline staff – building alignment and driving team performance
- Reinforced brand standards and customer experience protocols, ensuring consistent messaging, product presentation, and tone across all customer touchpoints
- Developed quick, persuasive verbal communication skills by interacting with hundreds of customers daily, honing message clarity, active listening, and real-time problem-solving
- Provided in-the-moment coaching and feedback to team members, improving service consistency and fostering a culture of accountability and excellence
- Recognized as 'Partner of the Quarter' for demonstrating exceptional brand loyalty, communication ability, and emotional intelligence—key traits valued in consumer-facing marketing
- Selected by district leadership to participate in a roundtable on store operations, contributing insights and recommendations to improve regional efficiency and communication
Communications Specialist
BMI Federal Credit Union
Dublin
01.2016 - 01.2017
- Led all internal and external communications, including press releases, blog posts, social media, digital and broadcast copy – creating a cohesive brand voice across all channels
- Founded and launched the BMI Federal Credit Union blog, positioning the credit union as a thought leader in personal finance and significantly increasing time-on-site for visitors
- Supported a 20% increase in financial workshop attendance by leveraging local event syndication tools (EvieSays) and targeted social media outreach
- Spearheaded major digital initiatives, including a full website redesign, a financial wellness video series, and implementation of new online and business banking platforms
- Managed video production projects from scripting to distribution, elevating the credit union’s digital storytelling and member engagement
- Served as Editor-in-Chief of the employee newsletter, improving internal communication and company culture
- Attended and applied best practices from Content Marketing World, integrating SEO, podcasting, and content strategy insights into campaigns
Reporter
Centerburg Community Clipper
Centerbug
01.2015 - 01.2016
- Reported on local government affairs, transforming complex civic information into clear, engaging content accessible to a general audience
- Practiced high-level copy editing and fact-checking, ensuring all published work maintained journalistic integrity, accuracy, and AP style compliance
- Developed fast-turnaround writing skills under deadline pressure, producing compelling stories that met both editorial standards and reader expectations
- Built strong community relationships with local officials and stakeholders to gain insights, story leads, and enhance content relevance—key skills for audience engagement in marketing roles
Education
Master of Science - Journalism
OHIO UNIVERSITY
ATHENS, OH05-2016
Bachelor of Arts - English and French
THE OHIO STATE UNIVERSITY
COLUMBUS, OH03-2012
Skills
- SEO optimization
- Copywriting and editing
- Google Analytics proficiency
- CRM management (Podium, Listen360)
- CMS expertise (WordPress, SharePoint, Magento)
- Social media strategy
- Adobe Suite proficiency (Photoshop, InDesign, Illustrator)
- HTML coding
- Campaign planning and execution
- Event management
- Internal communications strategy
- APA/ADA compliance
Online Portfolio
http://www.clippings.me/audreybonfig
Languages
French
Professional
Timeline
Digital Content Specialist
Crane Renovation Group
01.2021 - 01.2024
Web Content/SEO Specialist
Worth Ave. Group
01.2019 - 01.2021
Shift Supervisor
Starbucks
01.2018 - 01.2019
Communications Specialist
BMI Federal Credit Union
01.2016 - 01.2017
Reporter
Centerburg Community Clipper
01.2015 - 01.2016
Master of Science - Journalism
OHIO UNIVERSITY
Bachelor of Arts - English and French
THE OHIO STATE UNIVERSITY
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