Audrey Castaneda
Columbus,OH
Summary
Dynamic Internet Sales Manager with a proven track record at Germain Ford, excelling in e-commerce strategies and customer engagement. Demonstrated strong leadership and problem-solving skills, achieving significant sales growth through effective inventory management and KPI tracking. Committed to enhancing customer satisfaction and driving repeat business through innovative loyalty programs.
Overview
2026
2026
years of professional experience
Work History
Internet Sales Manager
Germain Ford
08.2021 - Current
- Assisted in developing online sales strategies to enhance customer engagement.
- Supported daily operations of e-commerce platform, ensuring seamless user experience.
- Increased repeat business by developing loyalty program for online customers.
- Facilitated cross-departmental initiatives to drive overall company sales goals.
- Led training sessions for sales staff on new software and internet sales techniques.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Implemented systems and procedures to increase sales.
- Analyzed customer feedback and trends to inform product selection and merchandising.
- Monitored website performance metrics, identifying areas for improvement in user navigation.
- Boosted customer satisfaction with timely responses to inquiries and personalized follow-up communication.
- Provided superior and individualized customer service.
- Kept detailed records of sales and contracts.
- Trained sales staff on company procedures and salesmanship.
Online Sales Representative
Germain Honda
01.2019 - 08.2021
- Led online sales initiatives, enhancing customer engagement through targeted digital marketing strategies.
- Developed and maintained customer relationships using CRM systems to track interactions and improve service.
- Collaborated with team members to streamline sales processes, increasing overall efficiency in order fulfillment.
- Analyzed market trends to identify opportunities for product promotion and improved online presence.
- Trained new representatives on best practices for online sales techniques and customer service protocols.
- Trained new hires on company policies along with selling techniques specific to our products, ensuring consistent sales team performance.
- Increased repeat customers through personalized follow-up communications and targeted promotions.
- Generated detailed sales reports to track performance metrics over time, informing future strategy adjustments as necessary.
- Managed customer service inquiries and complaints for customer satisfaction.
Store Manager
Aldo Shoes
08.2018 - 01.2019
- Led daily store operations to ensure optimal customer experience and satisfaction.
- Trained and mentored staff, fostering a collaborative team environment.
- Implemented inventory management processes to enhance stock accuracy and reduce shrinkage.
- Analyzed sales data to identify trends and adjust merchandising strategies accordingly.
- Coordinated visual merchandising efforts to create engaging in-store displays that drive sales.
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Approved regular payroll submissions for employees.
- Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
Cashier Team Lead
Roush Ford
02.2017 - 08.2018
- Supervised cashier operations, ensuring compliance with cash handling procedures and company policies.
- Trained and mentored new cashiers on point-of-sale systems and customer service best practices.
- Coordinated daily shift schedules to optimize staffing levels and meet peak customer demand.
- Resolved customer inquiries and issues efficiently, enhancing overall satisfaction and loyalty.
- Communicated with customers and team members to solve problems.
- Assisted customers by answering questions and fulfilling requests.
- Processed both cash and card purchases and returns.
- Balanced cash drawers at the end of each shift, ensuring accuracy in financial reporting.
- Developed strong relationships with repeat customers through friendly service interactions.
- Led opening and closing procedures and conducted cashier drops, cash control and vault monitoring.
Assistant Store Manager
Pandora
10.2016 - 02.2017
- Led daily operations, ensuring optimal store performance and customer satisfaction.
- Trained and mentored staff on product knowledge and sales techniques.
- Implemented inventory management strategies to reduce stock discrepancies.
- Developed promotional displays and visual merchandising to enhance customer engagement.
- Coordinated team schedules to maintain adequate staffing levels during peak hours.
- Analyzed sales data to identify trends and inform strategic decisions.
- Rotated merchandise and displays to feature new products and promotions.
- Walked through store areas to identify and proactively resolve issues negatively impacting operations.
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
- Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
- Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Assisted in recruiting, hiring and training of team members.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Visual Merchandising Manager
American Eagle Outfitters, Inc
01.2015 - 10.2016
- Developed and executed seasonal visual merchandising strategies to enhance brand presentation.
- Collaborated with cross-functional teams to align store layouts with promotional initiatives.
- Trained and mentored team members on visual standards and merchandising techniques.
- Analyzed sales data to identify trends and inform visual display adjustments.
- Adapted quickly to changing trends within the retail industry, embracing new methods when necessary while maintaining consistent results in sales performance metrics.
- Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
- Conducted regular assessments of store layout, making data-driven adjustments to optimize traffic flow and product visibility.
- Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
- Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective.
- Implemented effective signage and pricing strategies to communicate value propositions clearly to customers, increasing average transaction value.
- Streamlined workflow processes by developing guidelines for efficient display teardowns and resets during peak seasons.
- Innovated and simplified planograms and merchandising strategies to improve processes and results.
- Trained new staff on visual merchandising standards and practices, ensuring consistency across all store locations.
Loss Prevention Manager
True Religion Jeans
2014 - 2015
- Led loss prevention initiatives to minimize shrinkage and enhance store profitability.
- Developed training programs for staff to improve awareness of theft prevention strategies.
- Analyzed incident reports and identified trends to inform strategic decision-making.
- Collaborated with law enforcement to investigate theft cases and recover stolen merchandise.
- Conducted regular audits and assessments to ensure compliance with company policies and procedures.
- Monitored CCTV footage regularly for suspicious activity, enabling swift response to potential threats or incidents.
- Trained loss prevention staff, retail managers and store employees on loss control and prevention measures.
- Participated in regional loss prevention meetings to stay up-to-date on industry trends and best practices for safeguarding business assets effectively.
- Conducted daily store walk-throughs to identify potential security risks.
- Calmly and efficiently addressed emergency situations such as safety hazards and threats to life or property, deescalating when possible, and directing shoppers to safety.
- Trained personnel on security best practices, protocols and procedures.
Assistant Manager
GUESS Factory
2012 - 2014
- Led daily operations, ensuring optimal store performance and customer satisfaction.
- Mentored junior staff, fostering skill development and team cohesion.
- Implemented inventory management strategies to streamline stock levels.
- Analyzed sales data to identify trends and inform merchandising decisions.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
- Coached new employees, ensuring smooth onboarding process and quicker adaptation to their roles.
- Defined clear targets and objectives and communicated to other team members.
- Set aggressive targets for employees to drive company success and strengthen motivation.
Education
No Degree - Business Administration And Management
Shawnee State University
Portsmouth, OHHigh School Diploma -
McClain High School
Greenfield, OH01-2010
Skills
- Team leadership qualities
- Inventory management
- KPI tracking
- Loss prevention
- E-commerce experience
- Problem-solving
- Attention to detail
- Multitasking
- Organizational skills
- Goal setting and achievement
- Interior retail displays
- Retail merchandising expertise
Accomplishments
- Supervised team of up to 30 staff members.
- Promoted within the dealership from internet agent, to team lead, to reaching the Internet sales manager position.
- Doubled YOY vehicles sold from 2024 to 2025 in my department.
- Reported loss at a retail store of 3.4%, down to .7% in a six month time period.
- Traveled to other locations to help train with store operations & visual merchandising.
- Helped open new locations and store set up to standards.
Timeline
Internet Sales Manager
Germain Ford
08.2021 - Current
Online Sales Representative
Germain Honda
01.2019 - 08.2021
Store Manager
Aldo Shoes
08.2018 - 01.2019
Cashier Team Lead
Roush Ford
02.2017 - 08.2018
Assistant Store Manager
Pandora
10.2016 - 02.2017
Visual Merchandising Manager
American Eagle Outfitters, Inc
01.2015 - 10.2016
Loss Prevention Manager
True Religion Jeans
2014 - 2015
Assistant Manager
GUESS Factory
2012 - 2014
No Degree - Business Administration And Management
Shawnee State University
High School Diploma -
McClain High School
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