Obtained sales inquiry, toured potential client on site tour, sent proposal based off event requirements.
Generated contract for booked clients and began event planning process.
Managed all administrative logistics of events planning, event booking, and event promotions.
Coordinated with kitchen or catering staff on delivery, timing and service style of food.
Established strong relationship with clients to determine exact event requirements and produce successful event.
Created Banquet Event Order and Floor Plan's for each event to meet clients timeline requirements.
Maintained and built comprehensive database of industry contacts, vendors and venues.
Developed and reported monthly cost-profit's for financial reviews.
Implemented business strategies, increasing revenue and effectively targeting new clients.
Produced concept plans for high-profile corporate meetings and events.
Event Marketing Manager
Proctorio
09.2021 - 02.2023
Lead the entirety of planning and executing Q1-Q4 conference logistics and production for U.S & International offices.
Managed quarterly budgets and secure sponsorships/exhibit spaces.
Managed the entirety of floorplan development and
Identified creative themes and designs for conferences to differentiate from competitors.
Coordinated travel, contracts, collateral, registration and agendas.
Established, and optimized business development strategies based on company goals, product specifications, and budget factors.
Built and strengthened strategic relationships with vendors, venues, and conference staff members.
Input all expenses into internal CRM & directly work with account executives to convert leads to sales.
Create quarterly reports for CEO to review ROI and statistical information.
Execute strategic plan before each quarter to present to CEO on why company should be in attendance.
Collaborate directly with sales team on a regular basis to focus on traffic drivers to connect with potential new clients at exhibitions.
Development & Volunteer Coordinator
The Children’s TherAplay Foundation
08.2020 - 08.2021
Maintained over 10,000 constituents in donor database (CRM) system through data entry, reporting and analysis.
Managed over 200 volunteers, on-boarded, and trained to work with children and use online bidding software for events.
Executed creative, innovative, and impactful annual campaigns and events to raise funds (in 2020, events generated 25.7% of income, and donations generated over 18%).
Assisted in executing 6 signature events and coordinated all volunteers needed.
Educator & Key Leader
lululemon
05.2018 - 07.2020
Education
Bachelor of Science - Business, Marketing & Event Management
Indiana University, Kelley School of Business
Indianapolis, IN
12.2019
Timeline
Sales and Event Manager
The Clayton House
03.2023 - 10.2023
Event Marketing Manager
Proctorio
09.2021 - 02.2023
Development & Volunteer Coordinator
The Children’s TherAplay Foundation
08.2020 - 08.2021
Educator & Key Leader
lululemon
05.2018 - 07.2020
Bachelor of Science - Business, Marketing & Event Management