AUDREY SAYOC
Santa Clarita,CA
Summary
Motivated student-athlete at Azusa Pacific University, I am pursuing a degree in Digital Marketing and Design with a passion for crafting meaningful brand stories. My experience as a social media coordinator and student worker has strengthened my skills in content strategy, audience engagement, and trend analysis, helping transform creative ideas into measurable results. Balancing athletics, academics, and professional roles has sharpened my leadership, collaboration, and time management abilities. I am passionate about building authentic brand connections and creating campaigns that inspire, with a commitment to growing alongside the ever-changing marketing landscape.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Operations and Social Media Assistant
Azusa Pacific University
Azusa, CA
08.2024 - Current
- Company Overview: School of Nursing
- Manage the APU School of Nursing social media accounts by creating engaging content through capturing and editing photos and videos for on-campus events to enhance brand visibility and student engagement.
- Conduct research on social media trends and competitor strategies to inform content planning and improve audience reach, resulting in more targeted and relevant digital campaigns.
- Provide clerical and administrative support, including data entry, report preparation, scheduling, and maintaining organized filing systems to streamline student course progression processes.
- Develop and execute creative social media strategies, writing copy for posts and stories that align with APU's mission and voice, while ensuring professional communication and adherence to confidentiality protocols.
- School of Nursing
Marketing Student Staff
Azusa Pacific University
Azusa, CA
08.2024 - Current
- Company Overview: Auxiliary Services
- Develop and curate engaging social media content-posts, stories, videos, and graphics-as part of weekly marketing plans to enhance campus-wide engagement for Auxiliary Services.
- Plan and schedule posts using a content calendar, monitor social media campaigns, and leverage analytics insights to optimize strategy and improve community engagement.
- Collaborate on marketing ideas for retail operations and events, merchandise photoshoots, and on-campus signage management, while applying social media trends and best practices to foster inclusivity and represent the university's brand.
- Auxiliary Services
Social Media Marketing Manager
Azusa Pacific University
Azusa, CA
08.2024 - Current
- Company Overview: Women's Basketball Team
- Provide timely updates on game outcomes, including detailed reports on wins, losses, and player achievements, to ensure the audience remains informed and engaged.
- Create and curate dynamic content, including photos, videos, and graphics, to showcase team achievements and foster community engagement.
- Analyze performance metrics to optimize content strategies and ensure consistent alignment with the team's branding and communication goals.
- Women's Basketball Team
Event Intern
CLD PR
Los Angeles, CA
04.2025 - 04.2025
- Supported the White Fox Boutique Pre-Festival House 2025, an exclusive event in Beverly Hills that kicked off festival season by bringing together top influencers, celebrities, and tastemakers.
- Assisted with event production, merchandising, and on-site coordination, helping to style influencers and curate gifting experiences that aligned with brand identity.
Café Cashier and Cook
Beignet Box
Glendale, CA
04.2022 - 09.2022
- Processed customer orders and payments, addressed complaints, maintained cleanliness and organization, and managed drink orders and supply stocking to ensure smooth operations.
- Prepared and cooked food according to instructions, operated large-volume cooking equipment, adhered to health and safety standards, and maintained clean work areas to provide quality service at all times.
Education
Bachelor of Digital Marketing and Design -
Azusa Pacific University
Azusa, CA05.2026
Skills
- Digital Marketing
- Project Management
- Social Media Outreach
- Social media strategy
- Collaborative Leadership
- Adobe Creative Suite
- CANVA
- Calendar Planning
Accomplishments
Deans' List 2024, Recognized for academic excellence with a GPA of 3.5, demonstrating strong dedication, time management, and commitment to high performance in both academics and athletics.
Certification
- Salesforce, successful completion of assigned activities related to the following topics within the Salesforce tool Sales Cloud: Sales Cloud Basics, Accounts and Contacts, Leads, Opportunity Management, Sales Productivity, Sales Team Collaboration, Chatter, Salesforce Mobile App, Sales Territories and Forecasting, Creating and Managing Reports and Dashboards, Using Data.
Timeline
Event Intern
CLD PR
04.2025 - 04.2025
Operations and Social Media Assistant
Azusa Pacific University
08.2024 - Current
Marketing Student Staff
Azusa Pacific University
08.2024 - Current
Social Media Marketing Manager
Azusa Pacific University
08.2024 - Current
Café Cashier and Cook
Beignet Box
04.2022 - 09.2022
Bachelor of Digital Marketing and Design -
Azusa Pacific University