Audrey Sommerfeld

• Developed and launched health and wellness company focused on nutrition education and products for health concerns.
• Developed strategic vision to expand into skin care and other areas of health. Formulated nutrition based skin care product to launch soon.
• Created training programs encompassing sales strategies and marketing materials.
• Negotiated supplier contracts to ensure product availability during pandemic disruptions.
• Drove sales through webinars, meetings, social media campaigns, and public relations outreach.
• Obtained product approvals in USA and Canada.
• Designed engaging digital content, including website, literature, and video resources.

• Strategy, formulation, development and launch of skin care and nutritional products, globally.
• Interim Chief Product Officer for a $550MM Direct Sales company, leading product innovation, international expansion, Clinical Studies, Product Marketing, Training, and R&D.
• Developed and launched 12 new products in USA, and a total of 47 in 15 months across 3 countries.
• Improved New Processing & Planning creating systems and procedures.
• Innovation with biome based skin care line, and nutrition line - creating strategic plan, competitive analysis, positioning, sales promotions.
• Customer segmentation, loyalty and retention programs.
• Helped evolve deparmtent store skin care line to direct sales, working with marketing and PR teams.
• Travel company - created portfolio of skin care and ingestible products to expand their offering.
• Contract Manufacturer – Driving consumer insights into the R&D team, for innovation.

• Transformed start-up revenue from $5MM to $632MM in six and a half years through innovative products and international expansion.
• Directed product strategy, R&D, marketing, and creative teams to develop market-ready products for domestic and international markets.

Secured two patents for groundbreaking product designs.

• Conducted product education and training sessions for audiences of up to 14,000 individuals, both online and in-person.

• Company Overview: Obagi is the U.S. market leader in skin care products distributed to the medical channel.
• Developed and launched 3 product lines in accelerated timing of 7 months.
• Worked with KOL’s, to ensure physician acceptance and effective clinical presentations were created.
• P&L responsibility for $78 million portfolio.
• Grew business +19%, via promotions and new products.
• Obagi is the U.S. market leader in skin care products distributed to the medical channel.

• Company Overview: Herbalife is a global leader in the direct sales channel, with products in weight management, nutrition, kid’s nutrition, skin care, hair care, body care, fragrance, and sports management products.
• Lead Global Product Strategy, Development and Global Expansion for portfolio, growing sales from $1.5BN to $2.8BN from 2001 through 2005 during a time of rapid change, including managing through company sale, IPO, 4 CEO’s, and 9 reporting changes.
• Led expansion of existing products into 59 markets.
• Launched over 300 sku’s per year across 59 countries, working with local and corporate marketing teams, regulatory teams, and in country personnel to ensure market acceptance.
• Created 3-year strategic plan for Nutrition and Personal care portfolios, gaining alignment to revamp product lines, delete products, revamp and re-launch/improving, and line extending.
• Increased overall profit margin of company 1 margin point, adding $250MM incremental sales.
• Launched new brands including Nourifusion Skin care line (12 sku’s) replacing 2 skin care lines, into 24 countries on the same day.
• Increased profit $10MM via cost savings and cogs analysis.
• Created 44 new products/brands during tenure.
• Managed the Holiday Gift Program, driving $2MM in incremental sales.
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• Company Overview: ConAgra is a leader in the packaged foods industry.
• Led marketing efforts for $550MM Tomato Products business from multi-year flat and declining sales, to +36% growth via new products, new positioning, new website, loyalty programs.
• Developed pipeline of new products, launching new Diced flavors, improved meal enhancers, new recipe and website efforts.
• ConAgra is a leader in the packaged foods industry.

• Returned to J&J after Aramark, as part of the Neutrogena transition team.
• P&L responsibility for $400MM facial, and $200MM body & hair care lines.
• Lead marketing efforts for Anti-aging and Moisturizing products, Suncare, Haircare, Acne, and Body Care.
• Developed new advertising, 3-year product pipeline.
• Launched new category/brand, Neutrogena Clean hair care line (6 sku’s) creating sales promotion and launch plans, adding incremental $39MM in Year 1 sales.
• Grew T Gel +11% while cutting spending -10%.
• Launched new Body Fresh Body wash, winning the CEW (Cosmetic Executive Women) award for best new body product.
• Increased body care products sales 26%.

• Company Overview: Multiple global divisions in Consumer and Health Care, including global responsibility for Johnson’s Baby and Kids businesses, Neutrogena, Johnson & Johnson Merck RX to OTC switch management with Merck &Co.
• Multiple global divisions in Consumer and Health Care, including global responsibility for Johnson’s Baby and Kids businesses, Neutrogena, Johnson & Johnson Merck RX to OTC switch management with Merck &Co.

• Company Overview: Aramark is a service provider of uniforms, food service, and facility management.
• Led efforts for $800MM division.
• Led marketing efforts for $780MM division, developing new food service products.
• Conducted market research to determine how to improve customer satisfaction.
• Identified $7MM in sales, $5MM profit improvement.
• Aramark is a service provider of uniforms, food service, and facility management.

• Lead cross company and cross functional teams to develop pipeline of RX to OTC switch products.

• Selected for 2-year leadership development program, gaining global management experience.
• Led global strategic development for Johnsons Baby & Kids franchises.
• Developed and gained alignment for cohesive brand positioning and marketing.
• Conducted global market research.
• Identified $4MM cost savings.

• Promoted from Associate.
• Recruited by former P&G associates to build a startup funded by J&J and Merck.
• Developed Mylanta brand with line and franchise extensions.
• Achieved 150% of forecast within 6 months.
• Selected for leadership training program, completing 4 months of in field sales training in western US.

• Company Overview: P&G is a leading global consumer products goods company.
• Promoted first in class, managing Oil of Olay, and Bain de Soleil suncare.
• Assisted in development and launch of first new products to expand Oil of Olay line.
• Conducted field test markets, including copy and advertising testing to drive sales.
• P&G is a leading global consumer products goods company.