AUDREY VESSELLS
Cypress,TX
Summary
Exceptional Amazon Account Manager with proven track record of success in working with large and small CPG brands. Intuitive and direct professional who thrives in both teams and autonomous environments, with personal motto, "Never stop improving."
Overview
11
11
years of professional experience
Work History
Amazon Brand Strategist Consultant
AV Consulting Amazon Sales & Marketing
05.2022 - Current
- Provide consultation and support services for companies looking to increase sales and profitability on Amazon; supporting both Vendor and Seller Central platforms.
- Responsible for setting up accounts, management of catalog sales and operations including FBA and advertising console.
- Increased sales (+70% YOY) and profitability for automotive client by implementing a hybrid approach utilizing both platforms.
Sales Manager, Amazon
Conair, LLC Corporation
09.2022 - 09.2023
- Led day-to-day support for 9 categories (over 150+ ASINs) on Amazon resulting in 30% YOY lift while staying on budget.
- Planned and execute seasonal promotions, generating over 150% lift, resulting in increased product awareness, share of voice and strong sell-through on key items.
- Management of catalog: new item submissions, optimizing PDP and A+ Content, upload videos and gallery images, and brand store optimizations to support tent pole events.
- Utilized brand analytics for insights on ASIN performance and execute on those insights; measure before and after KPI’s. Performed keyword analysis for optimization of brand titles, bullets, and gallery images for optimal organic ranking. Utilize cross-functional teams to support findings.
- Held bi-weekly and monthly meetings with management teams; providing accountability reporting on business performance.
- Manage agency activity providing monthly advertising budgets and fund allocations by campaign to meet objectives. Ad units included sponsored products, sponsored brands, display, DSP on/off Amazon, streaming TV and online video.
- Developed strong relationships with Amazon Vendor Managers working together to create synergies that meet both Amazon and Conair sales goals. Supported in the process of Annual Vendor Negotiations (AVN).
Sales Manager, Amazon
Daman Beauty, LLC
03.2022 - 09.2022
- Increased sales by 50% YOY; managed operations for Amazon Seller Central by maximizing product listings and optimizing advertising spend.
- Created dynamic teams that combine unique talents of creatives, supply chain experts, and product developers.
- Wrote copy for online content, product manuals and box artwork and support brand development initiatives.
- Grew product catalog by adding 5 new SKUS to product mix, in support of product assortment and variation recommendations.
Senior National Account Manager, Amazon
Instant Brands, LLC
01.2022 - 02.2022
- In the very short time, I was employed by Instant Brands (lay-off after 7 weeks due to costs restructure), I aggressively drove sales across Amazon 1P platform down -2% now up +60% in 7 weeks within Kitchen Appliances category; Instant Pot, Corelle, Pyrex, Chicago Cutlery, SnapWare and CorningWare.
- Provided direction to management teams of how best to present brands on Amazon for optimal visibility and recapture market share.
- Worked with Amazon Advertising to fully optimize listing with SEO content improvements, added variations, and submit BTRs (Born to Run) vendor- initiated purchase orders.
Sales & Marketing Director, Amazon
Farouk Systems, Inc
06.2015 - 01.2022
- Daily sales and operations for Amazon. Generating +30% YOY growth rate through management of Vendor Central and Seller Central platforms.
- Planned and executed Best in Class product launches, PPC campaigns managing and setting budget and ACOS, ROAS, CPC goals via Vendor Central and Seller Central platforms.
- Drove marketing efforts through Sponsored Brands, Sponsored Products and Display advertising on Vendor Central. Directed advertising and promotional plans via Amazon Marketing Services (AMS).
- Collaborated with demand planners to provide forecasting support ensuring products are moved daily to ensure inventory availability.
- Analyzed KPI's account sales, forecast and promotions; provide solutions and insights accordingly.
Marketing Brand Manager
American International Industries Inc
03.2013 - 02.2015
- Generated over $15M in new product development of nail polish and gel lacquer sales and distribution.
- Helped develop Gelaze® brand identity and unique style, tonality for use in communications, sales presentations for retail buyers.
- Compiled product, market and POS data to generate informed sales decisions, forecasting and profit projections. Attend Buyer meetings as needed with Sr. National Account Manager.
Education
Bachelor of Science -
University of Phoenix
Gardena, California2003
Skills
- Amazon Vendor Central
- Amazon Seller Central
- Brand development
- Budget Forecasting
- Campaign management
- Contract Negotiation
- National Account Management
- P&L Management
- Product Promotion
- Sales Forecasting
- Supply Chain Support
- Product Promotion
- Sales Forecasting
- Supply Chain Support
- Product Promotion
- Sales Forecasting
- Supply Chain Support
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales Manager, Amazon
Conair, LLC Corporation
09.2022 - 09.2023
Amazon Brand Strategist Consultant
AV Consulting Amazon Sales & Marketing
05.2022 - Current
Sales Manager, Amazon
Daman Beauty, LLC
03.2022 - 09.2022
Senior National Account Manager, Amazon
Instant Brands, LLC
01.2022 - 02.2022
Sales & Marketing Director, Amazon
Farouk Systems, Inc
06.2015 - 01.2022
Marketing Brand Manager
American International Industries Inc
03.2013 - 02.2015
Bachelor of Science -
University of Phoenix
Technical Skills
Amazon Seller Central, Amazon Vendor Central, Amazon Advertising Console, Helium 10, Jasper AI, Microsoft Office, Microsoft Teams, Zoom, SAP, Profitero, Keepa, Salsify, Syndigo
Industry Associations
American Women's Business Association
Professional Beauty Association
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