Audrey T. Williams
San Francisco,CA
Summary
Collaborative, cross-functional content creation for HCP- and patient-targeted audience segments with a focus on oncology brands. Creative copywriting, content curation, and content strategy for life sciences, biotechnology, and pharmaceutical clients with 10+ years of experience in brand storytelling to map customer journeys of awareness, understanding, and adoption and 5 years of supervisory experience.
Overview
20
20
years of professional experience
Work History
Group Copy Supervisor | Lead Writer
Harrison/Star, An Omnicom Health Company
Remote
2022.06 - Current
- Concept, ideate, and execute on digital and print tactics across various disease indications, including HER2-low metastatic breast cancer and companion diagnostics for AstraZeneca (ENHERTU); adjuvant non-small cell lung cancer, unresectable or metastatic hepatocellular carcinoma, and extensive-stage small cell lung cancer for Genentech (TECENTRIQ); pre-launch tactics in 3L+ relapsed/refractory diffuse large B-cell lymphoma and follicular lymphoma for Regeneron (ORDSPONO); and infectious disease (COVID-19) for Gilead Sciences (VEKLURY)
- Work collaboratively with Art Directors, Strategists, Medical Directors, CXP, and UX/UI, Design Studio, and third-party vendors from creative brief through production to deliver print and digital tactics that solve client briefs smartly and on deadline
- Partner with Account Servies team to create relevant, detailed, actionable briefs that answer the client ask to convey scientific claims in innovative ways
- Brainstorm with Art partners on new business development pitch work and concept development that aligns with client strategic imperatives and business objectives according to data from ATU readouts and market research
- Maintain current working knowledge of the latest creative content generation tools such as chatGPT and Midjourney
- Attend weekly MLR calls with Account and clients as well as weekly client status calls
- Ensure positive transactional relationships with internal and external clients
- Present manuscript content and initial layout design for client approval
- Mark up changes from client feedback, MLR review comments, and NCCN required revisions in Hive/ProofHQ/Workfront
- Supervise junior copywriters and manage workflow on multiple-indication oncology brands, working cross-functionally with Editors and Brand Consistency Managers to uphold brand style
- Coordinate with Account Services, Project Managers, and Editorial on all fact checks and tagging and linking medical/legal/regulatory (MLR) submissions in Veeva/Vault for FDA 2253 approvals
- Attend relevant conferences to glean insights to shareback with internal team
- Maintain positive team vibe and sense of humor during late nights and challenging client dynamics
Global Associate Director of Strategic Communications for Diversity, Equity & Inclusion
McCann Worldgroup
Remote
2021.10 - 2022.05
- Developed, managed, and executed on all aspects of global DE&I programs, partnerships, and communications in a manner that advanced the company’s strategic plan and overall objectives
- Crafted internal diversity messages or other content as needed for the Chief Diversity, Equity, and Inclusion Officer and develop/manage a multi-channel communications plan that clearly aligns and amplifies MW’s Global DE&I Strategy
- Identified, inspired, conceptualized, and collaborated on engaging content that supported storytelling for internal & external (social media) global DE&I communications
- Supported Corporate Communications team in refreshing and drafting DE&I content across all internal and external communications platforms.
Senior Strategic Planner
McCann Health
San Francisco , California
2021.01 - 2021.10
- Developed brand strategy for Janssen Immunology / Rheumatology brands and identified opportunities to optimize brand growth and increase health equity
- Utilized appropriate online research sources and interviews to generate evidence-based findings in social science literature reviews
- Performed social listening across various media and media analysis platforms
- Leveraged relevant data and insights to build internal and client-facing decks with bespoke content
- Created content for and facilitated executive-level future forecasting ideation workshops
- Monitored market research to inform actionable insights
- Collaborated with Social Science and Engagement to understand various target segments’ cultural norms and behaviors to ensure effective audience engagement.
Copy Supervisor
McCann Health
San Francisco , California
2019.01 - 2021.01
- Led, managed, and executed HCP-facing content creation as client-facing brand lead for Janssen Actelion PAH (OPSUMIT)
- Worked collaboratively with Art Directors, Brand Strategists and UX to deliver tactics that answer creative briefs on deadline
- Supervised all medical/legal/regulatory submissions.
Multi-channel Marketing Copy Supervisor / Content Strategist
Evoke Giant Creative Agency
San Francisco , California
2017.06 - 2018.12
- Led copy team in all content creation for Amgen Oncology Business Unit products (KYPROLIS, ARANESP, Neulasta/Neupogen, Enbrel) multi-channel marketing
- Ideated storytelling strategy for Amgen Oncology multi-channel marketing and segmentation of message matrices across brands
- Directed creative content strategy working sessions and business presentations at client headquarters
- Worked collaboratively with Art Directors, UX, and Dev to deliver tactics that answer creative briefs on deadline
- Supervised junior Copywriters to ensure brand stewardship
- Ensured medical/legal/regulatory annotations were in compliance for FDA Form 2253 pharmaceutical marketing applications.
Consultant Senior Medical Writer
Various Clients
San Francisco Bay Area , California
2009.11 - 2017.06
- Created content and managed reviews for clinical and regulatory documents according to company templates/guidelines and relevant federal or international government regulations for medical devices
- Ensured consistent style within documents to maintain quality and ease of review
- Led Clinical Teams in designing and maintaining templates/standards for various document types in accordance with applicable regulatory guidelines and medical writing best practices
- Worked cross-functionally with relevant teams in planning and preparation of all documentation.
Consultant Medical Writer
Various Clients
Research Triangle Park , North Carolina
2004.02 - 2009.11
- Wrote, edited, proofread regulatory compliant deliverables including Protocols, Clinical Study Reports, and Risk Management Plans for regulatory submissions in Immunology, Pain, and Renal clinical trials
- Represented Medical Writing department and managed cross-functional study teams to provide timely deliverables in collaboration with Biostatistics, Clinical Operations, Clinical Development, Quality Assurance, Data Management, Regulatory Services, and Drug Safety/Pharmacovigilance
- Created and maintained deliverable timelines for project management using Microsoft Project.
Education
IDEO U Online: Hello Design Thinking -
01.2021
Storytelling for Influence -
01.2020
The Institute for the Future, Palo Alto: Future Foresight Essentials Practitioner Training -
01.2020
Master of Fine Arts in Creative Writing -
California College of the Arts
01.2018
Certificate - Narrative Medicine
Columbia University
New York, NYGraduate coursework in Technical Communication -
North Carolina State University
Bachelor of Science in Natural Resources/Forestry -
North Carolina State University
Skills
- Advanced skills in Microsoft 365 (Word, Powerpoint, Excel, Teams, Outlook, OneDrive, SharePoint); Miro, Mural, Slack, Adobe Professional DC, Google Drive, Veeva/Vault (VVMS), ChatGPT, Perplexity AI, Midjourney, Discord, Canva, Figma, Zoom, Hive, ProofHQ
- Strategic Thinking
- Content Strategy
- Multicultural Targets
- Content Generation
- Creative Messaging
- Social Media Copywriting
- Target Audience Analysis
- Storytelling
Timeline
Group Copy Supervisor | Lead Writer
Harrison/Star, An Omnicom Health Company
2022.06 - Current
Global Associate Director of Strategic Communications for Diversity, Equity & Inclusion
McCann Worldgroup
2021.10 - 2022.05
Senior Strategic Planner
McCann Health
2021.01 - 2021.10
Copy Supervisor
McCann Health
2019.01 - 2021.01
Multi-channel Marketing Copy Supervisor / Content Strategist
Evoke Giant Creative Agency
2017.06 - 2018.12
Consultant Senior Medical Writer
Various Clients
2009.11 - 2017.06
Consultant Medical Writer
Various Clients
2004.02 - 2009.11
IDEO U Online: Hello Design Thinking -
Storytelling for Influence -
The Institute for the Future, Palo Alto: Future Foresight Essentials Practitioner Training -
Master of Fine Arts in Creative Writing -
California College of the Arts
Certificate - Narrative Medicine
Columbia University
Graduate coursework in Technical Communication -
North Carolina State University
Bachelor of Science in Natural Resources/Forestry -
North Carolina State University
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