Augie Ciulla
Centereach
Summary
Results-driven business professional with proven track record in driving growth and fostering strong client relationships. Skilled in strategic planning, market analysis, and negotiation, consistently delivering impactful solutions. Known for strong focus on team collaboration, adaptability, and achieving targets, ensuring reliable performance in dynamic environments. Proficient in CRM software, sales forecasting, and project management.
Overview
33
33
years of professional experience
Work History
Business Development Manager
Extreme Reach
02.2016 - Current
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
Regional Vice President of Sales East
Digital Generation, INC.
09.2008 - Current
- Company Overview: A provider of digital media services to the advertising, entertainment and broadcast industries with an online media distribution network used by advertisers and agencies, and online, radio, television, cable, network destinations.
- Responsible for managing sales team and over $55 million dollars in advertising distribution business.
- Managed new business pipeline, representing numerous traditional agencies, and direct advertisers.
- Sourced, managed and lead all new business opportunities in New York, and throughout the East Coast.
- Created, executed and maintained an internal tool and formal plan to evaluate prospects, and identify opportunities.
- Planned, prepared and lead high impact meetings with prospects and current clients.
- Engaged decision makers at all levels of organizations.
- Prepared and negotiated RFP proposals with numerous agencies, procurement teams, and advertisers.
Senior Vice President of Sales
Deluxe AdServices
02.2015 - 01.2016
- Spearheaded territory expansion initiatives, establishing a strong presence in previously untapped markets.
- Increased sales revenue by implementing strategic marketing plans and overseeing a high-performing sales team.
- Strengthened brand reputation by delivering exceptional service quality standards across all client touchpoints.
- Reduced customer churn rate by addressing concerns proactively and implementing effective retention strategies.
Senior Account Director
LEVEL3 COMMUNICATIONS
04.2004 - 10.2008
- Company Overview: A Fortune 550 global company which provides a full suite of Video Distribution, Content Delivery, IP, Data, Broadcast and Voice Products.
- Directed and managed $4MM - $6MM in content advertising for agency and advertiser accounts including Johnson & Johnson, Miller Brewing Co., Reckitt Benckiser, Prudential, Pfizer, Cadbury, Home Depot, Initiative Media, J Walter Thompson, and several other major companies.
- Closed $3M in incremental revenue within 1.5 year of new business model launch.
- Presented quarterly “State of the Business” reviews for Top Clients in order to maintain and grow revenue by presenting continued value propositions, efficiencies, and consultative sales drivers.
- Developed and presented new product strategies, services, and technology platforms to existing and new business prospects.
- Coordinated customer care, offer management, and product development to improve client efficiencies and increased customer satisfaction year over year.
- Constantly kept client apprised of the latest information on integration of new media and distribution technologies.
Account Manager
First Spin
01.2001 - 03.2004
- Positioned an unknown business in an industry of established suppliers.
- Instrumental in building business to $400,000 from a zero base and no prospect funnel.
- Developed a funnel of revenue growth, recurring revenue, and new prospects that was 2x goals.
- Created and facilitated value added programs for clients.
- Presented post-buy analysis and competitive spending reports to various clients on a quarterly basis.
National Auction Manager
Bank of America
11.1995 - 11.2000
- Successfully performed and managed sourcing, negotiation, purchase, pricing and sale of vehicles in highly competitive markets-consistently meeting or exceeding goals.
- Recruited, hired, trained, motivated and developed personnel in my designated areas. Provided close support-cultivated strong work teams on a national scale.
- Accurately compiled, processed and analyzed extensive informational and financial data for precise business decision making and optimum effectiveness, including multimillion dollar inventory control; expense budgets; corporate policies and procedures; sales and productivity reports for senior management.
- Create and initiate innovative adaption to new and existing business situations which have served as “blueprints” for continued improvement in sales and cost control.
Assistant Branch Manager
Enterprise Rent A Car
09.1992 - 11.1995
- Managed customer service and sales activities with daily operations.
- Received award for exceptional customer service.
- Evaluated customer needs, fostering relationships that boosted sales volume by 62%.
- Trained and motivated sales staff effectively.
Education
Bachelor of Science - Management
State University of New York College at Old Westbury
Westbury, NY01.1991
Skills
- Recognized for annual sales excellence
- Effective client engagement abilities
- Development of new business initiatives
- In-depth understanding of sales cycle dynamics
- Media integration proficiency
- Skilled in delivering presentations
- Awareness of converging media and technology trends
- Strong interpersonal relationship management
- Insight into key stakeholders in advertising
Additional Information
- Level3 University Training: Completed courses in CDN, Caching, Private Line, Ethernet, IP, Co-Location and VOIP.
- Strong computer knowledge of Word/Excel/PowerPoint, business systems, Siebel and Salesforce
Timeline
Business Development Manager
Extreme Reach
02.2016 - Current
Senior Vice President of Sales
Deluxe AdServices
02.2015 - 01.2016
Regional Vice President of Sales East
Digital Generation, INC.
09.2008 - Current
Senior Account Director
LEVEL3 COMMUNICATIONS
04.2004 - 10.2008
Account Manager
First Spin
01.2001 - 03.2004
National Auction Manager
Bank of America
11.1995 - 11.2000
Assistant Branch Manager
Enterprise Rent A Car
09.1992 - 11.1995
Bachelor of Science - Management
State University of New York College at Old Westbury
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