AUM MEHTA
New York,NY
Summary
Marketing Insights and Consumer Research professional with experience analyzing audience behavior, designing surveys, and generating data-driven insights for media and nonprofit organizations. Skilled in translating complex behavioral data into clear recommendations that guide content strategy, channel positioning, and engagement growth. Strong communicator with proven success presenting insights to senior leadership and leading high-impact research initiatives across diverse markets. Proficient in analytics tools, data visualization, and research design.
Overview
2
2
years of professional experience
Work History
Marketing Research Intern
BBC Studios
08.2024 - 12.2024
- Led market and audience research informing BBC's FAST channel expansion roadmap.
- Analyzed Gen Z viewing behavior across Roku, Hulu, and social-video platforms to identify high-engagement content patterns.
- Designed and evaluated a 100nrespondent Gen Z survey, revealing key preferences in discovery behavior and ad tolerance.
- Synthesized competitive, platform, and behavioral data into actionable recommendations for channel positioning.
- Presented insights to senior leadership, highlighting measurable socialntonstreaming conversion opportunities.
Marketing & Outreach Project Lead
Fordham Road Community Centre
11.2024 - 12.2024
- Directed an outreach initiative ranked #1 among 8 teams, benefiting 150+ local residents.
- Conducted community assessments and built dataninformed engagement strategies improving program relevance.
Global Research Volunteer
AIESEC
06.2023 - 08.2023
- Executed ethnographic research across 10 cities identifying cultural drivers of youth engagement.
- Developed 5 new outreach strategies that increased participation by 30%.
Curriculum Developer
TIDE Organization
11.2022 - 05.2023
- Created a lifenskills curriculum and facilitated 20+ workshops improving youth learning outcomes.
- Enhanced student communication performance by 40% through interactive instruction.
Education
MS - Marketing Intelligence
Fordham University - Gabelli School of Business
12.2025
BBA - Marketing
Pandit Deendayal Energy University
01.2024
Skills
- Excel
- Google Analytics
- Tableau
- SQL
- Regression Analysis
- Data Visualization
- A/B Testing
- Marketing Automation
- SEO/SEM
- Consumer Insights
- Survey Design
- Primary & Secondary Research
- Competitive Analysis
- Audience Measurement
Timeline
Marketing & Outreach Project Lead
Fordham Road Community Centre
11.2024 - 12.2024
Marketing Research Intern
BBC Studios
08.2024 - 12.2024
Global Research Volunteer
AIESEC
06.2023 - 08.2023
Curriculum Developer
TIDE Organization
11.2022 - 05.2023
MS - Marketing Intelligence
Fordham University - Gabelli School of Business
BBA - Marketing
Pandit Deendayal Energy University