Aundrea Crary
Hot Springs,AR
Summary
Established sales and operations professional with 23 years of experience, adept in customer engagement, relationship cultivation, and event management. Excelled as Sales Manager at Hot Springs Convention Center, driving customer satisfaction and loyalty. Seeking to leverage a consultative sales approach and strategic partnership skills as a Customer Success Manager.
Overview
2026
2026
years of professional experience
Work History
Sales Manager
Hot Springs Convention Center
Hot Springs, AR
01.2012 - Current
- Partner with clients to secure conventions, meetings, and trade shows, emphasizing customer engagement and satisfaction.
- Employ a consultative approach to develop and maintain relationships with meeting planners, aligning with client business goals.
- Oversee the sales cycle, from initial lead through contract execution, ensuring precise documentation of event details and rates.
- Engage in strategic travel within assigned territories and participate in trade events to generate leads and achieve business bookings.
- Built long-lasting client relationships through excellent customer service and consistent follow ups.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
General Manager
Catherine's Landing Outdoor Resort
Hot Springs, AR
- Oversaw comprehensive management duties, including financial oversight, staff coordination, and the execution of marketing and sales strategies, which fostered business growth and operational efficiency.
- Developed and administered employee training programs focused on job responsibilities, corporate objectives, and industry standards, enhancing staff proficiency and performance.
- Improved guest experience and loyalty through diligent resort operations management, ensuring services consistently surpassed guest expectations.
- Developed and implemented strategies to increase sales and profitability.
- Formulated policies and procedures to streamline operations.
- Managed budget implementations, employee evaluations, and contract details.
Sales Manager
Magic Springs & Crystal Falls Theme Park
Hot Springs, AR
- Developed and managed a strategic sales plan incorporating marketing initiatives and sales techniques to reach target markets, ensuring alignment with corporate objectives.
- Facilitated cross-departmental collaboration and maintained strong relationships with customers and vendors to enhance sales efforts.
- Designed and launched new marketing strategies and sales packages for the group sales department, resulting in increased attendance and customer loyalty.
Marketing and Promotions Manager
Magic Springs & Crystal Falls Theme Park
Hot Springs, AR
- Developed marketing collateral and managed website content to support brand engagement and communication efforts.
- Executed online advertising campaigns that resulted in a twofold increase in monthly revenue and elevated brand presence.
- Negotiated contracts with high-profile musicians for concert events, contributing to the organization's enhanced reputation and audience reach.
- Boosted brand awareness by developing and executing targeted marketing campaigns.
- Improved customer retention rates with personalized email marketing campaigns tailored to individual preferences.
- Generated increased sales revenue through the development and execution of successful promotional events.
- Increased customer engagement through the implementation of innovative social media strategies.
- Established strong relationships with local media outlets to secure positive press coverage highlighting company achievements.
Education
Bachelor of Science - Organizational Business Management
John Brown University
Siloam Springs, AR05.2017
Associate of Arts -
National Park College
Hot Springs, ARSkills
- Relationship building
- Sales team training
- Staff management
- Goals and performance
- Performance Management
- Planning and budgeting
- Organizational Development
- People Management
- Employee Training
- Training and Development
Timeline
Sales Manager
Hot Springs Convention Center
01.2012 - Current
Bachelor of Science - Organizational Business Management
John Brown University
Associate of Arts -
National Park College
General Manager
Catherine's Landing Outdoor Resort
Sales Manager
Magic Springs & Crystal Falls Theme Park
Marketing and Promotions Manager
Magic Springs & Crystal Falls Theme Park
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