Versatile Executive Director focused on promoting mission and increasing effectiveness of key programs. Passionate about managing and overseeing implementation of company's overall brand identity and media development. Leverages a 10-year industry career to implement design and copy practices, while driving creative growth; while also a quick and firm decision-maker possessing first-rate communication and organizational skills. Excellent history of leading highly effective teams and successfully collaborating with management to develop work plans, financials and strategies..
Hi, I’m
Aurielle Bryan
Wilmington,NC
Summary
Overview
12
years of professional experience
Work History
Heir MediaWilmington, NC
Executive Director of Media Services
07.2022 - Current
Job overview
- Improved message clarity and distribution, representing organization at numerous events and with media.
- Devised social media plans to drive digital marketing and community outreach, resulting in an 80% increase in visibility.
- Devised social media plans to drive digital marketing.
- Enhanced organizational profile with development of strategic partnerships across local community..
- Managed finances by reviewing budgets, creating forecasts of future spending needs and developing strategies for generating new revenue.
- Forged and maintained relations of trust with shareholders, partners and external authorities.
- Kept team productive and on-task with motivational and hands-on leadership approach.
- Increased revenue with industry networking and strategic planning, increasing company awareness by 10%.
- Established and coordinated responsibilities between sites and departments.
- Encouraged business autonomy, delegating tasks and duties to staff.
- Strengthened market position, leveraging industry knowledge and business acumen for success.
- Arranged timelines and communicated openly with staff to achieve production milestones.
- Enhanced productions with incorporation of new trends in cinematography and dramatic approach.
- Located and developed story content for productions.
- Created and approved storyboards in collaboration with art directors.
- Directed and coordinated activities of businesses or departments concerned with production, pricing and sales of products.
- Established creative vision for films and directed production to achieve goals.
- Wrote film scripts and completed edits before and during production.
- Produced work for different genres, applications and budgets.
- Coordinated work of writers, directors and managers throughout production process.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Managed entire production process, from initial concept development through post-production editing and marketing.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
- Created promotional materials and provided insightful information to social media, websites and print media to educate public.
- Defined company roles and responsibilities to establish and enhance processes.
- Oversaw business-wide changes to modernize procedures and organization.
- Formulated and executed strategic initiatives to improve product offerings, culminating in a 20% company revenue increase.
- Devised and presented business plans and forecasts to board of directors.
- Cultivated company-wide culture of innovation and collaboration.
- Founded performance- and merit-based evaluation system to assess staff performance.
Self-EmployedRemote, USA
Freelance Writer
07.2011 - Current
Job overview
- Customized information, wording and voice to create interesting content for different audiences.
- Checked all messaging was consistent with tone and style guidelines.
- Crafted detailed, search engine optimized and relevant content for Clients' websites.
- Built factually-correct articles, posts and other written content.
- Explained complex information in reader-friendly style.
- Sourced related and high-quality imagery to embellish written articles.
- Kept consistent brand voice across all digital platforms.
- Boosted online presence and engagement by 10% with creative blog posts, social media content, webinars and video scripts.
- Prepared regular content for specific professionals.
- Managed creative process and daily workflow using productive planning, self-motivation and prioritization.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Promoted consistency across company publications, maintaining messaging and brand guidelines for each product.
- Elevated organizational messaging with delivery of high-quality content and editing of public-facing content.
- Worked with customers to develop ideas for unique promotions
- Matched text language and tone to specific environments and target audience demographics.
- Conducted intake meetings with project managers to gather requirements and understand unique needs.
- Researched and wrote original content for emails and newsletters.
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Created content for websites and online publications.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Created and presented drafts and ideas to clients for review.
HRM IncorporatedOdenton, MD
Director of Media Services
05.2014 - 07.2022
Job overview
- Reached target demographics effectively, leveraging research data to identify optimal channels and approaches.
- Satisfied clients with knowledgeable project management, driving results by skillfully balancing resources with objectives.
- Developed best practices and briefs for social content creation in close partnership with internal teams.
- Inspired culture of excellence governing creative strategies, execution and day-to-day production.
- Determined multi-channel strategies for reaching customers with marketing goals.
- Designed and executed company's brand vision and message through creative direction, driving 20% increase in client intake.
- Conceptualized and designed interfaces for multimedia games, products, and devices.
- Oversaw creative designs for on-site, email-based, and online advertising strategies.
- Kept team updated on objectives and company-wide changes through daily and weekly staff meetings.
- Met creative project goals with skilled direction, support and delegation for creative team members.
- Managed creative direction and development for host of marketing projects inclusive of branding, photography and graphic design.
- Developed look and feel of graphics for web, digital and offline marketing.
- Created custom illustrations and graphic elements.
- Presented final layouts to clients for approval.
- Reviewed and approved art materials, copy materials and proofs of printed copy developed by staff members.
- Kept simultaneous accounts and projects on-track and within budget limits.
- Designed graphic elements for customer projects with Adobe Creative Cloud.
- Upheld strict quality standards by reviewing and approving materials and proofs created by staff.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Established departmental performance goals and provided feedback for underperforming areas.
- Evaluated scripts to identify creative strategies and resource needs.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
HRM IncorporatedOdenton, MD
Creative Consultant
01.2013 - 05.2014
Job overview
- Simplified complex findings with graphical illustrations and detailed reports, causing 6% increase in company efficiency.
- Discovered new marketing and distribution channels from campaign insights.
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
- Managed and mentored internal team of 6 digital designers and extended team of regular freelance designers.
- Understood, educated, and presented findings to company and to clients.
- Edited authors' first drafts, suggested additional content updates, and returned works to authors for review.
- Assisted writers in improving brand voice and core writing with direct coaching and mentoring.
- Oversaw edits of content for presentation on company website and social media channels.
- Used broader knowledge about digital landscape to inform creative partners and broader groups on cutting edge media opportunities.
- Partnered with design to shape strategic and creative output of growth channels.
- Analyzed multi-touch attribution touchpoints to develop perspective on creative sequencing across platforms and gameplan for iteration and improvement.
- Created suite of reactive KPIs spanning growth and brand and tied back to business objectives.
- Posted content online and updated landing pages, resource pages and other digital collections.
- Edited variety of content to maintain focus and best practices.
- Planned, organized and managed dynamic portfolio of projects.
- Proofread manuscripts, submitting grammar or spelling edits or revisions to writers before publication.
- Collaborated with production and design teams to create page design, establishing content hierarchy and graphic placement for consistent branding.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Leveraged online and social media resources as research tools.
- Managed team, providing feedback on performance and supporting professional development.
- Executed final video production work for publishing to digital platforms.
- Edited video from shot list, storyboard and scripts.
- Directed camerawork, audio capture and sound design on shoots.
- Handled scripting and diverse production needs in support of video team.
- Brought video ideas into full production in collaboration with different technical and creative team members.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Recruited, hired and supervised video production team.
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Oversaw technical production and implementation of online creatives.
Towson UniversityTowson, MD
Peer Advisor
01.2013 - 01.2014
Job overview
- Fostered partnerships and inspired continuous engagement.
- Conducted seminars and made arrangements for events and extracurricular activities.
- Counseled dozens of students individually to assist in decision making for studying abroad.
- Learned and became proficient on internal software systems.
- Set up and broke down conference rooms, training rooms and meeting rooms.
- Helped clients or patients fill out forms and applications.
- Answered phone inquiries to direct calls and provide basic company information, causing 5% increase in attendance to information sessions.
- Created and maintained PowerPoint presentations for managers or supervisors.
- Improved appearance of recordings through post-production editing.
- Coordinated rentals for equipment, props and costumes required for shoots.
- Kept consistent brand voice across all digital platforms.
- Explained complex information in reader-friendly style.
- Utilized proofreading and editing systems to eliminate errors in final copy.
- Built factually-correct articles, posts and other written content.
- Create content for bi-annual Study Abroad Magazine, 'International Eyes.'
Calvary Christian ChurchBuderim, QLD
Camera Operator
07.2012 - 11.2012
Job overview
- Operated cameras during live productions.
- Managed cameras in hand-held, tripod, and shoulder-mounted configurations based on needs of each shoot.
- Handled supplies and equipment for both in-house and field recordings.
- Checked composition and lighting of shots before beginning shoots.
- Worked with directors to capture desired shots.
- Managed daily tasks and assignments with 8 other production team members.
- Operated professional camera equipment to collect desired recordings.
- Adjusted focus, zoom and aperture to obtain desired shot effects.
- Prevented recording errors and data loss by testing equipment prior to conducting important recordings.
Education
Towson UniversityTowson, MD
Bachelor of Science from Electronic Media & Film
05.2014
University Overview
- Towson University Honors Scholar Scholarship Recipient.
- 3.8 GPA.
- Ranked in Top 10% of class.
- National Society of Collegiate Scholars Member.
- Towson University's Honors College Member.
- Dean's List: 2010-2014 (all semesters).
- Golden Key International Honours Society Member.
- cum laude graduate.
- Study Abroad: Sippy Downs, Australia at the University of the Sunshine Coast.
- Notable Publication: Designing two pages and writing two articles for 'International Eyes' (TU's Study Abroad Magazine).
Skills
- Team Oversight
- Creative Direction
- Business Development
- Teamwork and Collaboration
- Verbal and written communication
- Strategies and goals
- Business Management
- Project Management
- Media relations
- Design understanding
- Corporate identity branding
- Exceptional writer
- Staff Management
- Social media
Languages
English
Native or Bilingual
Spanish
Limited Working
Korean
Limited Working
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Executive Director of Media Services
Heir Media
07.2022 - Current
Director of Media Services
HRM Incorporated
05.2014 - 07.2022
Creative Consultant
HRM Incorporated
01.2013 - 05.2014
Peer Advisor
Towson University
01.2013 - 01.2014
Camera Operator
Calvary Christian Church
07.2012 - 11.2012
Freelance Writer
Self-Employed
07.2011 - Current
Towson University
Bachelor of Science from Electronic Media & Film