Summary
Overview
Work History
Education
Skills
Timeline
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Aurko Chatterjee

Fairfax,VA

Summary

Forward thinking product executive and leader with proficiency in:

  • Product Strategy: Market Research, build/buy/ally analysis, forecasting and modelling, and anticipating industry trends, and understanding customer preferences.
  • Product Marketing: Seamlessly integrating our products into the market, ensuring they resonate with dealerships and car buyers, driving substantial product adoption and commercial success.
  • UX Design: Prioritizing user-centric design principles to deliver intuitive and impactful user experiences that address industry-specific complexities.
    Data Insights: Capitalizing on robust data analytics to refine our offerings continuously, making informed decisions that keep us at the pinnacle of our industry.
  • Marketing Technology: Building scalable ad automation and marketing technologies.

Overview

13
13
years of professional experience

Work History

Vice President, Product Development

DealerOn
Rockville, MD
06.2019 - Current
  • Lead a team of 20 Product Managers, Business Analysts, UX Designers and Data Analysts to drive DealerOn's product innovation
  • Lead Strategic planning and prioritization for DealerOn's product roadmap
  • Launched Multiple new marketing technology offerings in the last few years - including Digital Retailing, a new website platform and Ad Automation Solutions generating $5 Mn+ in ARR outside of DealerOn's core business.

Director, Digital Advertising

DealerOn
Rockville, MD
06.2015 - 04.2019
  • Jump-started and led DealerOn Inc.’s digital advertising division providing SEM, Display, Video and other Local advertising solutions to their base of car dealerships across the USA.
  • Helped grow and retain the account base from 40 accounts to 300+ accounts within a 20-month time span.
  • Established and optimized processes to help maintain account churn rate at under 4% on average per quarter.
  • Grew the operations/ account services team from 2 people to 12 within a year and achieved profitability within a year.
  • Manage relationships with channel sales and partner management teams at Google, Bing and Yahoo. This aspect also involves contract planning, long term budget projections and planning and unlocking marketing and product development funds from Google and Bing.
  • Manage relationships with call tracking platforms/vendors and bid management platforms such as Marchex, Response Tap and SearchForce.

Manager, Advertising Strategy

Cox Automotive
Fort Myers, FL
07.2012 - 06.2015
  • Manage a team of seven team leaders and twenty five account managers who interact with over 1500 car dealerships across the USA, helping them manage their digital advertising and presence across the search and display networks.
  • Driving customer satisfaction and revenue retention ($9 Million per annum)
  • Develop training programs for the account management division - Personally trained over 40 account managers
  • Work with national account sales teams to design regional and national campaigns for national automotive OEMs like Toyota, Nissan, Honda and Acura.
  • Direct overall campaign architecture and strategy for all company clients at all automotive advertising tier levels.
  • Manage partner relationships with the Google Premier SMB Partners team and the Bing |Yahoo team to bring better training and tools to the account management team. Also work on promotional and marketing material to improve client acceptance of these products.

Account Strategist

Google
06.2011 - 06.2012
  • Analyzed AdWords campaign issues to provide insights to small and medium business advertisers across the globe.

Education

Executive Education - Chief Product Officer Program

Northwestern University
Evanston, IL
10-2023

Bachelor of Arts - Psychology

St. Xavier's College
Ahmedabad
05-2011

Master of Science - Marketing

University of Glasgow

Skills

  • People Development
  • Greenfield Software Development
  • Strategy Development
  • Go-to-Market Strategies
  • Product Management Leadership
  • Product Marketing
  • Agile Best Practices
  • Digital Advertising
  • Marketing Technology
  • Automotive Industry Specialization

Timeline

Vice President, Product Development

DealerOn
06.2019 - Current

Director, Digital Advertising

DealerOn
06.2015 - 04.2019

Manager, Advertising Strategy

Cox Automotive
07.2012 - 06.2015

Account Strategist

Google
06.2011 - 06.2012

Executive Education - Chief Product Officer Program

Northwestern University

Bachelor of Arts - Psychology

St. Xavier's College

Master of Science - Marketing

University of Glasgow

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Aurko Chatterjee