Summary
Overview
Work History
Education
Skills
Prior Technical Experience
Timeline
Generic

Aurobindo Mohanty

Bellevue,WA

Summary

  • 18+ years of experience in the IT industry working in the capacities up to Sr. Technical Program Manager, Lead Developer, Sr. Subject Matter Expert in Technical Consulting/ Business Analysis & Requirement Gathering, software analysis, design, development, integration, testing & Production Support Extensively worked and managed massively scalable & highly performant enterprise-wide global MarTech, AdTech, Online Marketing, Affiliate Marketing, Affiliate Tracking, Marketing Data Tracking, Data Analytics and Reporting, Attribution, Campaign Management, Marketing Operations, e-Commerce, Digital e-commence, Retail, Cloud Migration, Platform/Infrastructure, Omni-channel Communication, , Conversational Search, Global Localization/Personalization/Translation, Search & Discovery, Voice (Amazon Alexa & Google Voice), Digital E-Commerce, Supply Chain, Telecom OSS/BSS, Telecom Billing projects by partnering with and/or managing globally distributed cross-functional teams, stakeholders and business sponsors Managing AdTech, SEO, SEM and Meta focused integration work on social platforms such as: Google and Meta Experienced working on Marketing and e-Commerce business for new design and varieties of product offers for both regular and Enterprise customers integrating with Salesforce (SF Service and Marketing Cloud), eCRM applications (PeopleSoft CRM 8.0) and Clarify CRM Having Hands on experience with pixel-based Tag Management Tools: Tealium and Google Tag Manager Experienced with customer 360(CDP) and personalized CRM functionalities within Salesforce Service Cloud Experienced with defining customer journey and campaign management in Salesforce Marketing Cloud Experienced with customer analytics and reporting integration with Adobe Analytics and Omniture Extensive experience in Design, Development and Production Support for Retail, e-Commerce, Middleware Applications, Web Services including REST and SOAP, API Enhancements and CRM Extensive experience with 3rd party technology and non-technology vendor management Demonstrated ownership to transform the legacy on premise Infrastructure platform to a high performant, high scalable, highly available, resilient, reliable, efficient and a true high-quality Omni-Channel Communication Cloud Infrastructure within 9 months, that fulfilled the need of our customers to receive all required notifications on time, saved money and drove more business for the company. Experienced with managing 5 geographically distributed agile scrum engineering teams. Working experience to scale personalization and localization features on email and Mobile in globally to ~ 35 Points of sale, catering to ~110M customers daily. Extensive experience working with UX designer and UI research teams globally. Experience in analysis, design, development of application systems using C, C++, JAVA, C#, Tuxedo, CORBA, Pro
  • C, SQL, PL/SQL, OCCI, MySQL, Oracle, Hadoop, Qubole (Hive) on HP-Unix, Sun Solaris and Cloud platform. Extensive experience in Relational Databases like Oracle 8, 9i, 10g, SQL Server. A Certified Business Analyst, Certified Scrum Master, Certified Product Owner & Certified ITIL Professional.

Overview

22
22
years of professional experience

Work History

Sr. Technical Program Manager

eBay Inc.
06.2020 - Current
  • Owning Marketing and e-commerce Campaign execution, optimization, and ad monitoring with a focus on DSML(AI/ML) based algorithm on Customer 360(CDP 360) cohort view
  • Analyzing ad experiences to mitigate any brand risk
  • Defining/managing campaign objectives in a fast-paced, ever-changing environment
  • Influencing campaign strategy – staying aligned and working towards achievable outcomes
  • Working with cross-functional teams to leverage expertise, decipher technical requirements, and inform solutions
  • Defining and managing project roadmaps, timelines, and milestones
  • Driving programs/projects from project initiation through delivery
  • Interfacing with clients on technical and business issues
  • Creating and/or reviewing multiple functional specifications that will be used as tools in making decisions as to how the product or service will be implemented
  • Providing Product Managers & Product Unit Managers with technical and/or analytical information
  • Organizing cross-functional activities ensuring the program/project is completed on schedule and within budget constraints
  • Prioritize initiatives based on business impact, resource allocation, and stakeholder alignment
  • Provide program/project schedules and status reports
  • Collaborating with business stakeholders to establish clear marketing goals and deliverables
  • Investigating Ad hoc issue and quantification of business impact
  • Communicating results consistently and clearly
  • Contributing to test ideation – hypothesis, measurement, design
  • Creating and organizing regular reporting documents and status updates
  • Responsible for executing day-to-day operations, reporting, budgeting, and optimization of eBay's Microsoft, Google, and Meta Display campaigns within the Global Marketing team
  • Developing efficiencies through continuous testing and scale
  • Maturing best practices across markets and strategically investing in platforms and tools to improve operations
  • Understanding customer need, improving customer journeys, and ensuring consistent brand experience
  • Working in a result-driven team, by taking ownership, and quickly synthesizing KPIs
  • Applying data mining skills for data visualization & problem-solving skill with a data-first mindset
  • Developing project planning and leading projects end-to-end
  • Setting up day to day management of marketing campaigns within Microsoft Ads, Google, and Meta

Sr. Technical Program Manager

Expedia Inc.
02.2014 - 05.2020
  • Worked as a Sr. Technical Program Manager with Expedia MarTech, AdTech, e-commerce, digital e-commerce, online marketing, affiliate marketing, affiliate tracking, marketing data tracking, data analytics and reporting, attribution, campaign management, marketing operations, omni-channel communication, conversational search, and search and discovery (NLP, ML, and AI) tech team with the below functions and responsibilities.
  • As a leader or owner of these programs, I work with business partners and multiple cross-functional teams to balance business and technical objectives. I manifest these as clear, stable priorities for the team as part of a dynamic, continuously delivering team using Agile/Lean development processes.
  • Define OKR-based goals and roadmaps to execute and deliver with QoQ planning.
  • Owning the customer data, analytics, and reporting integration with Adobe Analytics and Omniture.
  • Owning the integration of pixel-based Tag Management Tools, Tealium and Google Tag Manager, to set up different marketing campaign clients within the Expedia platform.
  • Owning the privacy and security platform for Expedia customer identity by implementing security and compliance measures such as Okta, SSO, SAML-based authentication, and the SOX compliance framework.
  • Manage product and program vision, roadmap, strategy, and maintain backlog and new feature rollouts from conception to execution in terms of defining, building, and driving new products and features (on emails, mobile, and voice) globally to approximately 35 points of sale, catering to approximately 110 million customers daily, by integrating the Salesforce CRM (SF Service Cloud) system for marketing/promotional, sales, and operational campaigns.
  • Designed and helped implement the automation of the end-to-end pipeline for marketing use cases.
  • Managed and owned Salesforce Marketing Cloud integration for customer journey and campaign management.
  • Supporting the Real-Time Communications platform, Adobe/Campaign Management, and Customer Data Platform (CDP 360) enables personalization and near-real-time campaigns for over 25 million guests by collaborating with vendors, full-stack engineers, cloud (VMware VPC on AWS), and business teams.
  • Built a customer search interface for our business stakeholders that enabled them to look up 130 million+ customer profiles.
  • Collaborated with the Digital Marketing team to strategize on automated behavioral marketing campaigns, demoed three such mobile-first campaigns from design to delivery, and implemented cross-tracking across Adobe Analytics and Campaign.
  • Leading digital transformation in Azure Cloud by collaborating with three machine learning data scientists to iterate existing customer valuation models (LTV) to increase engagement and reduce churn.
  • Responsible for all outward communication and the communication plan to senior leadership and cross-functional global teams residing across three different geographies, being the single point of contact for the team for deliverables, milestones, risks, dependencies, and progress status, starting from developers and testers to VPs, SVPs, and the senior leadership team.
  • Managed three third-party vendor companies (MessageGears, Twilio, and Sailthru) for their SOW, contract renewal, and cost negotiation.
  • Collaborate and partner with an 80-member engineering team for daily stand-ups, anddaily status updates, as part of the Agile process.
  • Worked closely with business stakeholders to identify, define, and write requirements in the form of user stories and epic stories.
  • Partnered with other PMs, UX teams, stakeholders, and tech leads to groom and define features.
  • Developed and contributed to an A/B test backlog to promote healthy site experimentation velocity, product performance, and ROI through Adobe Omniture, Tableau, and other Test and Learn tools.
  • Migrated stories and bugs from Tello to JIRA.
  • Developed reports for senior management for business review.
  • Managed global (U.S. and international markets) localization, personalization, and translation initiatives with globally located marketing teams, BabelPrime, module and template owners, and multiple service providers.
  • Translate business requirements to technical user stories for implementation by engineering team, by working with product management, UX, device marketing, customer service, and executive stakeholders
  • Owns timely and quality product delivery, cost estimating and scoping work for the team
  • Designing and integrating with various systems, optimizing product for run times and costs and ensuring the platform does not fail
  • Facilitated Supplementary Documentation Walkthrough meetings with developers and Project Manager
  • Created and Executed Test Cases/Scenarios, Test Strategy and performed Agile Quality Analysis post development work
  • Used sample test data, executed SQL commands to generate desired Test results
  • Part of this project was implemented in AWS Cloud, so I wrote Qubole (Hive) queries to extract data, pivot the data, do the data mining for quantification
  • Customer data is stored in Bigdata (RedShift) environment, from where I extract data and do the reporting and analytics in QlikView and Tableau
  • Coordinated project scope meetings and facilitated the sprint review and retrospective meetings with the stakeholders
  • Live-site issue handling and isolation using operational intelligence tools for monitoring
  • Efficient in various Agile methodologies like Scrum and Kanban with exposure to diversified toolset like Jira, VersionOne, Mingle, Pivotal Tracker, Trello etc
  • Aimed at achieving maximum team throughput
  • Led multiple teams within the engineering and product organization, establishing improved development practices to increase productivity and testing quality, including regular code reviews, timeline estimates, agile development, bug triage, regular test plan reviews, and regular prioritization of sustained engineering work which improved code quality and reduced Pri1 and Pri2 bugs by 20%
  • Designed and implemented to trigger daily test TFS builds using Jenkins to achieve the goal of continuous deployment and continuous testing reducing man-hours by 80%
  • Collaborated with business owners on testing, product release, and related activities
  • Participated in risk mitigation, management, and problem resolution, as issues arise
  • Facilitated critical decisions with trade-offs between resources, schedule & customer benefit
  • Handled migration projects for OCC team as an acting PM where changes are happening to connect to new GDS REST API, the work includes reporting bugs to GDS team finding timeline from GDS end, based on the latest communication coming up with the latest release timelines for Expedia products supply team
  • Contributed into designing different metrics for dashboards tracking service health and behavior in production resulting in 50% immediate reduction in live site issues
  • Helped define general acceptance criteria of user stories, so that the team can easily decide when a user story can be signed off
  • Provided support to create and manage APIs for external customers within the established SLA and supported deploying in AWS Infrastructure
  • Designed admin tool to reduce support effort which helped in saving $20K/annually
  • Launched A/B tests on new Expedia product page and tracked conversion, repeat visitor growth, funnel progression, cancellation rates, and Net Promoter Score to name a few KPI’s
  • Tracked user engagement via Omniture dashboard for page and click tracking of Car Details page
  • Define key metrics for creating Splunk, and Grafana dashboards to monitor booking trends and errors for live site issues
  • Defined processes for team for definition of ready, working agreement are definition of done along with leadership team as process improvements and change management
  • Working with 3rd party products for email, SMS and Push Integrations and delivery

Technology Program Manager

Clients: Microsoft, Intuit
08.2010 - 01.2014
  • Worked as a Technology Project/Program Manager, Lead Business Systems /Data Analyst, Technical Solutions SME for various Loyalty, Offers & Campaign Management, Supply Chain, Digital Experience, e-Commerce groups
  • In the spirit of continuous testing and continuous deployment, developed service to automatically test latest build
  • Gathered detailed business requirements from stakeholders and worked closely with technology staff to translate requirements into functional designs and specifications
  • Met objectives and deliverables by managing project requirements, scope, time and quality
  • Proposed multiple potential solutions while making objective recommendations as to which direction should be taken
  • Key contributor for solutioning, design and enterprise level architecting to support new or enhanced features in every Sprint release
  • Worked with the Business to define requirements and core system capabilities and strategically driving efficiencies in the business considering the entire picture as well as the details
  • Identified, evaluated and defined impacts of changes, provided alternatives both to the application changing and all upstream and downstream systems
  • Worked with Enterprise, cross-functional and cross-departmental projects with high complexity and cross-system impacts
  • Conceptualized, documented and communicated innovative solutions to meet or exceed business objectives and reconcile short-term solutions with long-term objectives and infrastructure strengths
  • Planned, facilitated, and participated in working sessions with cross-functional resources and mentoring and assisting others in same
  • Proficiently handled the stakeholder management, risk mitigation and trade-offs
  • Use Case Scenarios and system development life cycle
  • Lead JAD stack sessions and made sure all domains were integrated with artifacts delivered
  • Used existing systems/technical knowledge and spoke around integration points
  • Proactively suggested ways of improving system stability, availability, performance, and reliability – mostly through Automation/Tools Development
  • Participate in Sprint prioritization for each product or feature release based on priorities from key stakeholders after negotiating with them as an IT representative
  • Day-to-day job includes gathering clear business requirements, translating them in a way that IT team could understand, clarify business requirements as needed and act as a bridge between Business and IT team
  • Writing complex SQL and Hive scripts, stored proc, and packages for building & scheduling automated process
  • Did analytics and reporting in Power BI for leadership presentation
  • For Agile based projects, working closely with business stakeholders in identifying & defining requirements in the form of User Stories and Epic Stories
  • For Waterfall based projects, responsible for creating and authoring project level BRD
  • Participate in Change Management (CR) process

Programmer Analyst

Walgreens
07.2009 - 06.2010

Sr. Subject Matter Expert

Alcatel Lucent, USA
12.2007 - 06.2009

Programmer Analyst

Verizon Communications, USA
02.2007 - 12.2007

Programmer Analyst

Sun Microsystems Development Center, India
08.2002 - 01.2006

Education

Bachelor’s degree - engineering

Skills

  • Agile SCRUM
  • Waterfall
  • Kanban
  • Python
  • R
  • Pyspark
  • Scala
  • Adobe Analytics
  • Tableau
  • Power BI
  • Qlikview
  • Tealium
  • Google Tag Manager
  • Marketo
  • Braze
  • Adobe Campaign
  • SharePoint
  • Team Foundation Server (TFS)
  • JIRA
  • Confluence
  • Trello
  • EC2
  • S3
  • AWS lambda
  • Elastic Search
  • Athena
  • Cloudwatch
  • ECS
  • SQS
  • VMWare
  • Azure
  • NFS
  • IBM MQ Series
  • HP Ignite
  • Tivoli
  • Visibroker
  • CORBA
  • OAK
  • Netscape Web Server
  • Veritas Volume Manager (VxVM)
  • Veritas File Systems (VxFS)
  • Veritas Cluster Server
  • MicroMuse Netcool Suite of Applications
  • BMC Patrol
  • NAGIOS opensource
  • AWS
  • Chef
  • Puppet
  • Web Services - IMS
  • DB2
  • Informix
  • Sybase
  • Oracle
  • MYSQL
  • Casandra
  • MongoDB
  • PostgreSQL
  • DynamoDB
  • RDS
  • Redshift
  • MySQL
  • MS SQL 2000 Server
  • SQL 2005
  • SQL 2008
  • MS ACCESS
  • Hadoop
  • Informatica
  • Teradata
  • TOAD
  • SQL Navigator
  • SQL Workbench
  • RESTful
  • SOAP
  • SOA
  • C#Net
  • VBA
  • JavaScript
  • C
  • C
  • Pro
  • NET Framework
  • ASPNET (v 11, 20 and 35)
  • ADONET
  • NET Class Libraries
  • Web Services
  • Peoplesoft
  • Salesforce
  • Clarify
  • Amdocs Ensemble (MAF, MPS, Billing, FBF, CSM, AR – Account Receivable)
  • Amdocs Enabler
  • Portal Infranet 72
  • Intec SingleView

Prior Technical Experience

  • Walgreens, Programmer Analyst, 07/01/09, 06/30/10
  • Alcatel Lucent, USA, Sr. Subject Matter Expert, 12/01/07, 06/30/09
  • Verizon Communications, USA, Programmer Analyst, 02/01/07, 12/31/07
  • Sun Microsystems Development Center, India, 08/01/02, 01/31/06

Timeline

Sr. Technical Program Manager

eBay Inc.
06.2020 - Current

Sr. Technical Program Manager

Expedia Inc.
02.2014 - 05.2020

Technology Program Manager

Clients: Microsoft, Intuit
08.2010 - 01.2014

Programmer Analyst

Walgreens
07.2009 - 06.2010

Sr. Subject Matter Expert

Alcatel Lucent, USA
12.2007 - 06.2009

Programmer Analyst

Verizon Communications, USA
02.2007 - 12.2007

Programmer Analyst

Sun Microsystems Development Center, India
08.2002 - 01.2006

Bachelor’s degree - engineering

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Aurobindo Mohanty