Overview
Work History
Education
Skills
Timeline
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Aurora Azon

Saratoga Springs,NY

Overview

6
6
years of professional experience

Work History

Owner

Fashion A-Fare Boutique
02.2022 - Current
  • Established foundational processes for business operations.
  • Enhances operational efficiency and productivity by managing budgets, accounts, and costs.
  • Monitors market conditions to set accurate product pricing and take advantage of emerging trends.
  • Attends trade shows and special events to showcase products, network with other businesses and attract new customers.
  • Conducts target market research to discover customer needs and analyze competitor trends.
  • Creates and updates regular inventory reports and records.
  • Coordinates schedules and timelines for events.
  • Uses data analytics to track lead generation campaigns and improve quality.
  • Develops graphic and image assets for both content and digital marketing efforts.
  • Enhances functionality and appearance of website and repair's functionality issues.

Internet Marketer

Independent Contractor
02.2020 - Current

Social Media & Graphic Design (Remote) | Daphne Lo

Saratoga Springs , NY - June 2020 - Current

  • Designs graphics for marketing purposes using Adobe Photoshop.
  • Created the Daphne Lo Instagram account.
  • Develops marketing content for the brand's social media accounts.

Internet Marketing Manager (Remote) | Piper Boutique

Saratoga Springs , NY - November 2020 - Current

  • Promotes successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets.
  • Identifies target market and key segments through in-depth analysis of markets and related trends.
  • Develops new strategies for social media engagement through market and brand research.
  • Analyzes competitor pages to locate backlink and keyword opportunities.
  • Monitor's online presence of company's brand to engage with users and strengthen customer relationships.
  • Designed a user-friendly and unique website on Square.
  • Maintains daily and weekly updates for the website.

Website Designer (Remote) | J&D Complete Contracting

Saratoga Springs , NY - March 2022

  • Designed a user-friendly website on GoDaddy.

Website & Graphic Designer (Remote) | Shop Liv and Sophia

Seneca, SC - November 2021

  • Crafted website content and graphics by designing images, icons, banners and enhancements.
  • Designed a user-friendly website on Shopify.

Website Designer (Remote) | Audeamus Ad Astra

Saratoga Springs , NY - August 2021

  • Designed a user-friendly website on GoDaddy.

Account Manager (Remote) | Nerve Creative Media

Brooklyn , NY - February 2020 - March 2020

  • Monitoring multiple social media accounts to enhance engagement.
  • Tracked leads data.
  • Produced reports, including preparing copy, evaluating and enhancing their layouts.
  • Analyzed competitor accounts for hashtag research.
  • Collaborated with the Owner to determine company goals and translate goals to individual clients needs.

Key Holder

Plato's Closet
03.2022 - 11.2022
  • Organized racks and shelves to maintain store visual appeal, engaged customers and promote specific merchandise.
  • Provided positive first impressions to welcome existing, new and potential customers.
  • Priced and ticketed items appropriately based on pricing/buying guidelines
  • Restocked store following merchandising plan
  • Offered style and outfit suggestions to customers
  • Maintained store displays and followed store housekeeping and maintenance standards and procedures
  • Capable of making quick and appropriate decisions
  • Certified designer bag authenticator

Founder & Blogger

Fashion A-Fare
01.2018 - Current
  • Created long-lasting partnerships with company's such as TULA Skincare, Amazon, and rewardStyle.
  • Develops and creates original content on Fashion A-Fare to engage readers and encourage sales of product to generate revenue.
  • Manages social media platforms, analyzes traffic and insights to develop social media strategies to grow audience and engagement.
  • Knowledge of Adobe Creative programs to develop consistent branded materials.

Education

Bachelor of Science - Advertising And Marketing Communications

Fashion Institute of Technology
New York, NY
12.2019

Associate of Applied Science - Fashion Business Management

Fashion Institute of Technology
New York, NY
05.2017

Skills

  • Proficient in Adobe InDesign, Lightroom and Acrobat
  • Building customer loyalty
  • Microsoft Suite
  • Managing inventory and financials
  • Market and brand research
  • Event planning
  • Marketing trend analysis
  • Networking and relationship building
  • Social Media Platforms
  • Wordpressorg, GoDaddy, Shopify, Square, and Wix
  • B2B fashion wholesale marketplace (FashionGo & Faire)
  • Training and mentoring

Timeline

Key Holder

Plato's Closet
03.2022 - 11.2022

Owner

Fashion A-Fare Boutique
02.2022 - Current

Internet Marketer

Independent Contractor
02.2020 - Current

Founder & Blogger

Fashion A-Fare
01.2018 - Current

Bachelor of Science - Advertising And Marketing Communications

Fashion Institute of Technology

Associate of Applied Science - Fashion Business Management

Fashion Institute of Technology
Aurora Azon