Austin Allen
Fort Worth,TX
Summary
My goal is to help businesses succeed in the ever-changing omnichannel environment and prove it with measurable results. Advanced media measurement and full-funnel media planning are my specialties. I successfully help clients from strategic media initiatives and scenario plan forecasted results to achieve business goals.
Overview
5
5
years of professional experience
Work History
Director, Client Strategy & Service
January Digital
01.2022 - Current
- Responsible for key media decisions across all channels to meet both brand and demand objectives for multiple clients.
- Modernized media strategy and measurement across multiple legacy brands with an emphasis on retail.
- Prepare marketing leaders for board meetings and quarterly earnings.
- Lead media audits and participated in new business pitches leading to two major account wins.
- Managed multiple teams with competing priorities and developed career plans with all team members.
Associate Director, Digital Activation
OMD
06.2021 - 12.2021
- Responsible for all campaign planning and digital activation on assigned lines of business.
- Lead several initiatives to innovate media execution including new campaign types, management platforms and conversion measurement.
- Prioritize deliverables across multiple campaigns and client stakeholders.
- Oversee reporting process, insight development and presentation across all channels.
- Mentor and train team members to help them achieve their career goals.
Manager, Digital Activation
OMD
11.2019 - 06.2021
- Managed $50MM+ in investment for Wells Fargo.
- Decreased CPA by 50% raising CVR and new customer acquisition by 214% YOY.
- Created search strategies for various types of financial services products and goals ranging from new account acquisition to current customer outreach.
- Modernized search practices by implementing SA360 Budget Bid Strategies, Data Driven Attribution, Auction Time Bidding & Responsive Search Ads.
- Managed all aspects of campaign planning, building, optimizing & reporting.
Account Supervisor
Agency Entourage
12.2018 - 11.2019
- Overall responsibility for client satisfaction and SLA requirements.
- Develop best practices for teams and client management.
- Lead marketing strategy development for clients.
- Participate in new business discovery meetings, pitches and on-boarding.
- Research and develop new product and service opportunities.
- Manage, optimize and analyze campaigns across multiple paid media channels.
Education
Bachelor of Science - Strategic Communications
University of North Texas
Skills
- Budget Planning & Management
- Prioritizing Media Initiatives
- Data Analysis & Interpretation
- Marketing Investment Auditing
- Collaborative Partner
- Conscientious Leader
Timeline
Director, Client Strategy & Service
January Digital
01.2022 - Current
Associate Director, Digital Activation
OMD
06.2021 - 12.2021
Manager, Digital Activation
OMD
11.2019 - 06.2021
Account Supervisor
Agency Entourage
12.2018 - 11.2019
Bachelor of Science - Strategic Communications
University of North Texas
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